Taking a Look at Procter Analysis

1005 WordsFeb 19, 20184 Pages
Introduction Procter and Gamble (P & G) is one of the renowned and well-known firms in the world and specifically America and it was originated in 1837.This firm was founded by William Procter and James Gamble. In the beginning, they used to manufacture only soap and candles but as the time passed their growth in business was the remarkable effort. Procter and Gamble has become one of the biggest consumer goods company in the world. Their products are sold in over 180 countries, which include several products like shampoos, hair care, cosmetics, beauty care products, food, beverages, and personal cleaning supplies. The issue has arisen that as per the results a need of a new strategy is necessary to sustain the competitive advantage over several other business threats. Vision and Mission As vision and mission statements are the two important and foremost pillars for any firm that has been developed or is developing. For any strategist, this is the first responsibility because these statements provide a basic soul and body to the firm being developed. Vision statement has to be developed first and foremost and it conveys the message to the employees and demonstrates the main idea that what the firm wants to achieve in future. It actually highlights the company’s long term objectives in a short and brief manner. On the other hand, mission statement describes the firm’s reason of existence and it provides the employee’s a broader view for the firm’s services to customers. In
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