Taking a Look at the Primark Profile

Primark, an Irish clothing retailer company was set up and headquartered in Dublin in 1969. Nowadays, there are over 250 stores across the United Kingdom, Ireland, Europe and the United States. Moreover, Primark operates with about 700 suppliers in China, India, Bangladesh, Turkey and Eastern Europe. Primark takes corporate social responsibility for the shareholders, owners, customers, suppliers as well as employees. Corporate social responsibility is that a company not only creates profits for the shareholders, but also undertakes the social responsibility for customers, employees and environment, including complying with business ethics, rights of workers and the rules of environmental protection. In order to develop continuously, corporate social responsibility plays an significant role in a company, which drives stakeholders have reliance on the company. This essay focuses on the ways in which Primark taking its duty to society and the ways in which the company should have done better.

This report is based on the marketing techniques/ skills of Primark and Oxfam based on their products/services.

Primark, which was build up in Ireland, is one of the fast fashion leaders in the UK retail market. The all 181 stores spread over Ireland, Spain, and the UK. The competitive advantage of the group is producing volume clothes and selling them in cheap price. Primark sell different catalogue product, women clothing, men clothing, shoes, accessories, baby clothing, children clothing, underwear, swimwear and nightwear. Nearly cover all variety of the clothing. According to Primark website figure, “Primark Stores Lt is a subsidiary of Associated British Foods. Associated British Foods is a diversified international food, ingredients and retail group with global

In Primark, the company follows code of ethics which allows the rule that similar requirement must followed by every suppliers within their supply chain. Moreover, the organization helps and support their suppliers and workers of suppliers to become more productive and efficient that in turn guides the company in achieving cost efficiency and making sure that the company supply higher

In this report I will be talking about how my chosen organisation, which is Primark, uses ethical issues to consider in its every day operational activities. Primark may not have some ethical issues that I will be discussing about in this report, but I will talk in detail about how they could use them, issues in their business. I will be explaining how Primark’s way of selling affects ethical issues and will be discussing about the things they need to be aware of whilst selling their clothes.

Strategic planning can dictate the success of any organization if properly planned as well as the failure of an organization if not implemented as planned. Strategic planning is all about making choices. It is a process designed to support leaders in being intentional about their goals and methods. Simply stated, strategic planning is a management tool, and like any management tool, it is used for one purpose only—to help an organization do a better job. This portion of the strategic plan will explain why an

Strategic Planning is the process of developing and maintaining a strategic fit between the organizations goals and capabilities as well as emerging market conditions and opportunities. This process begins with a clear company mission statement. However, this is only a small piece of a dynamic and perpetual process. Other activities involved with strategic planning also include setting supporting organizational objectives, designing a sound product mix as well as coordinating functional strategies. Strategic planning works to set the groundwork for the rest of the subsidiary planning functions in the company.

In the past, Primark has overcome such potential market failures. After the collapse of the Rana Plaza factory in Dhaka, Bangladesh, where some of Primark’s product were produced and collapse of which caused more than 1,100 deaths, many individual’s boycotted Primark products opting for a more ethical wardrobe (The Guardian 2014).

Primark Stores Ltd. Is a value fashion retailer that was founded in 1969 and operates as a subsidiary of Associated British Foods plc. Primark sell a wide variety of product from

There will be several more in 2018. The merchandise is attractive and offered at very cheap prices. The concept is extremely appealing to young people on a tight budget. Primark will present a competitive challenge for every promotional retailer selling apparel, fashion jewelry, and various seasonal and home novelties.

At Primark, suppliers and factories commit to make our products in factories with good working conditions so that people are treated decently and paid a fair wage (Primark, 2017)

Majority organizations need best practices for achieving organizational objectives in the terms of profit, social and ethics issues. Primark’s best practice frame work is discussing below:

Strategic Planning is one of the most fundamental factors in the success of an organization. This research project will discuss the importance of strategic planning as well as the different components of strategic planning. Many organizations fail to accomplish their goals and tasks due to the lacking of strategic planning. In order for their businesses to be successful, organizations need to be well informed about how the strategic planning process works.

The management has very carefully followed a perfect blend of cutting edge, highly fashionable styles with affordability by introducing new products and services in various countries worldwide under the new company called ‘TOPSHOP plus'. Realizing the importance of doing so, after repositioning itself, Top

According to literature, strategic planning is vital for strategic management. Burgelman (1994) points that strategic planning is a process which decides how, when and who is going to plan and how the results will be implemented. Drucker (1974) identified that the planning for an organization’s future that includes setting major overall objectives, the determination of basic approaches to be used in