Tata Case

Which, if any, of the following initiatives undertaken by Ratan Tata do you think were good ideas?

Tata motors approaching the market according to the nature of the market. Medium cost cars have more demand in Indian market than luxury cars. Tata motors identify the market demand and customer preference in advance. Nano car is the cheapest car in the world. It is an example of the company’s smart approach.

Tata Nano wanted to bring in a cheap car into the market which would be affordable for the middle income level consumers, due to which it started cutting cost of manufacturing the car.

With the launch of Nano, the dynamics of India’s auto industry are likely to undergo major changes as wide spectrum of auto manufacturers ranging from two-wheelers to cars will come under intense pressure to minimize prices as much as possible. Success of Nano is expected to make every automobile company change the way it works and looks at the volume market. The creation of an ultra low cost segment has already created a shudder in the automobile industry. Many automobile companies have announced their entry into this segment while others have hinted price cuts to sustain demand. Industry experts believe that introduction of Nano will lead to a sharp drop in prices of used car and in turn will stretch the budget of a new car buyer looking for exchanging old car. This aspect will affect sales of all small cars like Wagon R, Zen Estillo, Santro, Indica, Hyundai ‘i10’ and Spark.

In the fast consumption or food industry, it is essential to understand the internal factor (strength, weakness) and external counterpart (opportunity and thread). As salmon have a large number of substitute, the manager must predict the trend and come with a future strategy which deal with all of the issue that affects the chain negatively.

AIC Systems, located in Taichung, Taiwan, is a manufacturer of printed circuit boards, primarily for motherboards and graphics cards for personal computers. The firm is considered an original design manufacturer (ODM) and takes an active role in innovating and designing each new generation of components. By doing in-house design and development, the company has been able to foster exclusive, long-term relationships with its customers. The firm decides to diversify its portfolio to include consumer electronics with a particular focus on mobile technology.

Electronic Arts or better known yet as (EA) is known as one of the biggest gaming development companies still around today. Electronic Arts is the organization in which develops markets and distributes the so called EA games. The man behind Electronic Arts Inc is Trip Hawkins who hired designers and programmers to develop EA games as early as 1982. During that time, the company developed only home computing games that laid the foundation of today’s EA games which include the Battlefield series and Need for Speed. EA essentially had a smooth run to become a successful video game business compared to other companies such as Activision who struggled in the beginning. EA today is still one of the biggest successful gaming companies

Jennifer Sobieski, an analyst within the headquarters of working computers, has been asked to judge whether or not or not operating ought to sell a division of the firm that has been losing market share and needs a good deal of recent investment to stay competitive. The ailing product could be a personal data appliance, or PDA, that when led the market in options and innovation, solely to fall prey to competition from varied companies once it had paved the means for product category. Complicating Jennifer's analysis and recommendation are many political problems involving the disobedient division. Especially, Working's recently returned CEO, Stewart working man, has determined that the product (the Bernoulli device) is a

The PI presents a list of initial questions that for sure could be further refined through the online meetings with the initial team he has assembled. Some of them are: How should Micro-Manufacture operations be organized? How do we prepare workers to have the flexible range of skills and knowledge to function in Micro-Manufacture concerns? How do we design products and processes suited to efficient Micro-Manufacture? What are the units of modularity to support the range of products that may be produced? How do we evolve supply chains to handle the highly fragmented supply graphs that may be endemic of distributed Micro-Manufacturing?

Opportunities: The external environment plays directly to Tata Motors advantage. In India the average household earned roughly 4,000 U.S. dollars, and only 38 out of every 1,000 people owned a car. With the poor economic state of India, Tata Motors was able to produce and sell the Nano car for 2,500, giving India an affordable alternative to motorcycles and scooters. Being able to produce a low-priced car is huge for Tata Motors considering the majority of India and China’s adult population do not own a car. Producing the lowest priced car on the market is putting Tata Motors in a position to corner the market in India and China. Also a huge opportunity for Tata Motors is that there are

Tata Motors is an automotive company to take notice of. Representing the evolving Indian population and growing economy of one of the world’s key emerging markets, it is a market leader for commercial vehicles and third for passenger vehicles in the Indian market. It shocked the world by introducing the $2000 Nano in 2009 and also by growing its portfolio by purchasing Jaguar Land Rover, a company that at first glance embodies values and skills very different to its own. At the same time, Tata Motors has also made some very smart global moves through its purposeful joint ventures and subsidiaries and through its product

The People’s Car will also provide reliable, cost-efficient transportation to consumers. Tata is planning to produce 250,000 People's Cars within the first year (Giridharadas). Considering that India's middle class is almost 300 million, the potential for sales is enormous. Profits will be made, leading to benefits for both India and Tata Motors. Even if the profit margins are small, the numbers of products being sold will generate a sufficient amount to make it worthwhile for Tata Motors.

automakers are investing here in this segment. There is Tata Nano ready to be launched and

The company should have done whatever they could to modify current facilities that could produce the Nano. Although this would lead to less production, it would make sense. They should produce less of the Nano in order to test its performance in the market. After a successful entry, plans should be made for large-scale production (a new plant).

Passenger vehicles in India could be segmented into three categories: passenger cars, utility, and multipurpose vehicles. Passenger cars contribute about eighty percent of total sales volume and is expected to grow fifteen percent annually. Though there were numerous auto