Term Paper Testing

(2012). Chapter 7: International Strategy. In G. G. Dess, G. T. Lumpkin, A. B. Eisner, & G. McNamara, Strategic Management (pp. 257, 259-260). New York: McGraw-Hill/Irwin.

Strategic Perspectives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Peng M.W., Pleggenkuhle-Miles E-G. “Current Debates in Global Strategy” International Journal of Management Reviews, 51-69

The most successful firms have invested in playing a major role in Social media and the internet to ensure that consumers and other businesses about the product or services. The website as well as Social media allow potential and current consumers aware of the any and all information about the product and the cost. The advent of Social media allows the consumers to share options of the product and receive feedback from the company media specialist. In the current marketplace the market is no longer just the business around the corner today the company might be overseas. The operating characteristics of the firm today might include being internationalized since the marketplace has grown over the years with the internet. International strategy is a global plan specific to a company or conglomerate where a model for global expansion and commerce is the ultimate goal. International strategy usually refers to actions that occur across multinational corporations in the private sector.

J., & Ghauri, P. N. (2015). International business strategy: theory and practice. London: Routledge, Taylor & Francis Group.

Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (1999). Strategic management: competitiveness and globalization (3rd ed.). Cincinnati: South-Western College Pub..

“Global strategy involves thinking in an integrated way about all aspects of a business- its suppliers, production sites, markets and competition. This approach

of global strategy: the company’s mission, vision and identity, brand strategies, and communications. Drawing upon Geert Hofstede’s

Globalization with regard to corporate strategies encompasses many different aspects of management, corporate paths and planning. The most important however is changing the way managers think with regard to their use of resources

Companies entering a foreign market have to choose a strategy. The type of strategy chosen can be based on three

oe H. V Wortzel, L. H Wortzel, Global Strategic Management, 2nd Edition, John Wiley &

Nowadays, competition in anywhere is about the international affairs. In order to keep country’s own competitive advantage, it’s necessary to make national strategies to sustain this advantage and be an attractive market for international competing.

According to Gerber, the definition of global competition is not impeded by political, geographical and other location-based barriers significantly. (Gerber,2010) As the global market become more important, organisations ' strategy has to accompany with in order to meet the changing trend in the market. 'Strategy is the extension of an organisation over the long term through changing environment with its configuration of resources and competencies to fulfill stakeholder expectations.’(Johnson, Scholes and Whittington,2008) This essay is going to discuss the for and against of Hamel and Prahalad 's contention on global competition by using the concepts of strategic intent, strategic leverage and core competence to analysis with different companies examples.

Business Strategy approach: - this is based on the idea of Pragmatism (Welford and Prescott, 1994) with the company making trade-offs between a number of unstable decision to internationalize and the way it adopts to do so Reid (1983) argues that foreign expansion is contingency based and

As trade increases hyper-competition grows forcing organizations to go global. By a company going global it requires them to rethink strategy and reform (Ananthram and Pearson, 2008). Global organizational structure is the way a company aims to merge local preferences with global strategy. The definition of global strategy is “strategic choices that have the characteristics of being globally uniform or integrated,” (Yip et al., 1997) such as standardization of products, uniform marketing, and competitive moves, but all globally (Townsend et al., 2004; Zou and Cavusgil, 2002; Bayraktar and Ndubisi, 2014). Global strategic strategy is a way to adjust to globalization. Globalization is “the economic and social process by which economies and communities grow inextricably interdependent “(Jhirad et al., 2009). The recent financial crisis (Das, 2010), large amount of poverty, and climate change are all problems that show how the world is globally connected because all countries impact each other (Jhirad et al., 2009).