Tesla Motors : Innovation Of The Automobile Industry

Tesla Motors Inc. (Tesla) was founded in 2003 by a group of engineers in Silicon Valley. Tesla has been in the business of designing and manufacturing fully electric vehicles (EVs). The company’s name came from Nikola Tesla, who influenced the design of the powertrain for their first vehicle. Tesla’s CEO is Elon Musk, he had a few goals for his company. First, was to build a sportscar. The next goal was to use that money to design and sell a more affordable car. And then use that money to design an even more affordable mass-market car. Finally in 2008, Tesla released their first electric vehicle, the convertible sportscar called the Roadster, which is now no longer available to buy. In order to raise funds for more research and development, Tesla had their initial public offering of shares in 2010 at $19 per share, under the ticker symbol TSLA. Today, Tesla stock goes for approximately $232(Market Watch, 2016). In 2012, Tesla released the Model S, which was the world’s first premium electric sedan. To date, Tesla has sold and delivered approximately 50,580 vehicles, most of which are the Model S. In 2016, Tesla has announced that they will release a new vehicle, called the Model X, which will be an electric crossover utility vehicle. In addition to vehicle sales, Tesla also develops batteries for their cars, and is in the process of building a gigafactory which is expected to produce more lithium ion batteries than all of the other manufacturers of these

Tesla Motors is a global enterprise specializing in the design, production, and marketing of electric powered vehicles founded in 2003 by the young businessman, Elon Musk. Elon is well known for co-founding paypal, and now he amazes the world again with his incredible vision of Tesla Motors, and being the main product architect. Tesla Motors appeals to the environmentally friendly market, by currently being the only company to sell a zero-emission sports car. Tesla’s fundamental motive and selling point is producing only electric vehicles, as opposed to competing companies, producing a combination hybrid, or diesel car.

Tesla Motors was founded in 2003 by a group of engineers in Silicon Valley that wanted to prove to the world that electric cars were the cars of the future (Tesla Motors, Inc, n.d.-a). The goal of Tesla Motors was to make electric vehicles that had instant torque, incredible power, and zero emission (Tesla Motors, Inc, n.d.-a). Tesla Motors engineers first began designing a powertrain sports car built around an AC induction motor, patented in 1888 by Nikola Tesla, the inventor who inspired the company’s name (Tesla Motors, Inc, n.d.-a).

The purpose of this journal is to compare the old technologies (combustion engines) to the new (electric engines) and have proper laws/regulations. The article explains in great depth how Tesla sells privately to clients. This article is challenging to comprehend, it is written for an educated person. It is relevant with marketing because it explains who the crowd Tesla sells their cars to. The downside of the article is the complex vocabulary.

These are the words of Elon Musk, the co-founder and CEO of Tesla Motors, a technology company founded in Silicon Valley. Due to his visionary experience in disruptive business models and global trends of propulsion technology, Elon Musk founded Tesla to start producing sports/luxury electric cars.

Entrepreneur Elon Musk launched Tesla with a mission to “To accelerate the advent of sustainable transport by bring compelling mass market electric cars to market as soon as possible”. (Tesla.com, 2017) Elon Mush is well-known in the business world as he created/ co-founded other successful businesses, such as SpaceX, Tesla, PayPal, SolarCity and many more.

Tesla Motors is located primarily out of Palo Alto, California. Its main priority is to push the transition from gasoline cars to electric cars in the immediate future. Their vision states, “Create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles.” In order to take on such a daunting task, Tesla is faced with the creation of an improved car that is affordable and can run solely on electric capabilities. But to begin, Tesla realized that they couldn’t begin with an inexpensive electric car because it would have been too expensive to manufacture. So Tesla began working with an expensive sports car: the Roadster. The idea behind this decision from upper management was that profits from the Roadster would pay for a less expensive car. Once the Roadster was created, about 2,500 models were sold in 2012 and 4,900 in 2013, allowing the car to be the top-selling plug-in electric car in North America. The Model S, the next cheaper version of the electric car, won the 2013 “Motor Trend Car of the Year”, the “World Green Car”, “Car of the Year”, and Time Magazine Best 25 Inventions of the Year 2012 award. With these achievements, Tesla Motors has promised to design and sell high-performance vehicles with highly efficient electric motors with no compromises. Tesla

Tesla Motors is an American car company named in honor of the groundbreaking electrical engineer and physicist, Nikola Tesla. The company was founded by Elon Musk, a 42 year-old Stanford drop-out and South African born billionaire, entrepreneur, and innovator in electrical engineering, space exploration, and solar power (Ener D1). Having made his first claim to fame via internet money exchange giant, PayPal, Musk would make another tidal wave via the auto industry with the high-performance class of Tesla all-electric sports cars, four doors, and SUVs. (Griffiths 42).

Tesla Motors, Inc. is a startup automotive manufacturer of electric powered automobiles based in Silicon Valley, California. Named after the famous Russian inventor and visionary, Nikola Tesla, the company was started by Martin Eberhard in 2003 with the objective to manufacture and market electric cars that would be powered by Lithium-ion (Li-ion) batteries – the same kind of batteries that power notebook computers and cell phones. Funding for this venture was initially largely provided by Elon Musk, who was one of the founders of PayPal. After making roughly $180 million from the online payment service, he helped get Tesla off the ground in 2004 with an initial investment of $6.3 million. Later a number of wealthy individuals and private equity firms provided additional funding to the company.

Tesla Motors are noted to have personnel with a unique expertise in their field of work. These individuals help in carrying out activities that lead to the great performance of the company. The various innovations applied by these people is what led to the better performance of the company. Elon Musk along with taking over the leadership of the company brought about his experience in the firm and this was to influence the future performance of the company. Elon masterminded the designing of the Roadster and also included the marketing of the ordinary vehicle in the goals of the company (Hunger, 2010). This was something which had not been done by those who were there before him and thus his

Founded in 2003 and based in Palo Alto, Tesla Motors is one of the leading high-tech automobile companies, which produce the fully electrical vehicles and powertrain elements. The company runs operations in 31 countries and hires over 6,000 staff around the world. Tesla Motors has an increasingly high growth rate, recording its revenues of 2,013,496 in 2013 (See Figure 1). Sales of its current model, Tesla Model S, reach about 22,300 at 2013, ranking the fourth among world electric vehicle (See Figure 2).

The car business, including manufacturing, distribution and service, is one of the largest industries in the United States. Ford, General Motors, and Chrysler make up 49% of this market and are known as the “Big Three”. Since WWII, no U.S. company, including the Big Three, has been successful in mass-producing a vehicle in the car industry. Perhaps with Tesla’s Blue Ocean Strategy, their innovative way of designing, developing and marketing the electric vehicle, most likely will continue to be successful in this market.

The American engineers that formed Tesla Motors wanted to prove that electric cars could be better than gasoline powered cars. Tesla’s products would be cars without compromise and the mission was “to accelerate the world’s transition to sustainable energy”. Since they launched their first car, they have only improved their products and today Tesla have three electric cars on the market

Tesla Motors was established in 2003 by entrepreneurs Martin Eberhard and Marc Tarpenning. Today, Tesla Motors provides power train components for car producers, including Daimler and Toyota, designs and manufactures Model S, the first world ‘s premium zero-emission sedan that became the third best-selling all-electric car in the U.S. The company is worth more than $25 billion and has one of the highest growth rate in U.S. This success of the company is contributed to Elon Musk, the CEO and Product Architect of Tesla (Tesla, 2014), who has a very strong vision of company’s future.

Tesla Motors Incorporated, an American company that designs, produces, and sells electric vehicles and their electric components, has become one of the fastest growing car companies in recent history. The company’s main goal was to start creating electric vehicles that were accessible and affordable to the public. Founded in 2003 and taking off successfully by 2009, Tesla Motors started selling the first mass-produced vehicle to use lithium-ion battery cells and hold a range of greater than 200 miles on just one charge. Along with building their own electric vehicle models, Tesla also builds electric powertrain components for vehicles from other automakers including cars such as the Toyota RAV4 electric vehicle. Tesla has begun to maximize