Tesla motors Essay

Tesla Motors has confronted the market in an entirely unique way for the auto making business. Tesla plans to entirely bypass the dealer by providing vehicles directly to the consumer via the

Mangram, M. E. (2012). The globalization of Tesla Motors: a strategic marketing plan analysis. 20(4), 290-310. Retrieved April 1, 2017.

As upper-level management it is important to understand the key components of cost-volume-profit analysis. Identifying objectives including concepts related to CVP is crucial to the absorption of information.

The car market has been ran by companies such as Volkswagen, Toyota, Ford, BMW, and many other companies, but one of the newer, up and coming companies in this market is Tesla Motors Inc. Tesla has been around for a little over 10 years, and have come quite a long way from where they began. Tesla now sells luxury electric vehicles different than any other electric vehicles today, and they have big plans for expansion in the future. Tesla may not be one of the biggest car companies today, but one day they will be considered alongside companies such as Toyota and Ford.

Tesla Motors, Inc. was founded In 2003 by Elon Musk, Martin Eberhard, Marc Tarpenning, JB Straubel and Ian Wright. The name Tesla came from the engineer and physicist Nikola Tesla. Tesla designs, develops, manufactures, sells advanced electric vehicles and electric car components In the United States and internationally. It also develops electric components and electrical systems for other automotive companies.Tesla started to get the attention of the world when they produced the first electric sports vehicle, The Roadster, based at a price of $109,000 dollars In 2008. Between the years of 2008 and 2012, Tesla sold 2,250 Roadsters. Tesla has stopped all production on the Roadster since then to focus on advancing the company to more the average consumer. Next, came the Model S, an electric luxury sedan which debuted In the United States In 2012 and Is American made In California. The Model S, base priced at $57,000 dollars, was the first of It’s kind bringing the luxury of a Mercedes-Benz and combining It with a electric battery to give you 208 to 315 battery miles without refueling or charging. The Model S Is the second-best-selling plug-in electric vehicle behind the Nissan Leaf. Tesla decided to go ahead and develop the first electric SUV, called the Model X In 2015. In march of 2016 Tesla revealed It’s next car, called the Model 3. The Model 3 Is only going to cost consumers $35,000 and Is on track to be released In 2018. Only one week after Tesla announced the Model 3,

In the table below, cost of ownership is estimated for the purchase of new 2011 and 2012 Acura cars and the Tesla Model S.  The purpose is to compare your estimated cost of ownership for 5 years to a Acura vehicle you may potentially buy, to that of a Tesla Model S.   Here, cost of ownership is calculated by adding the following:

I have loved cars since I can remember. My dad starting selling cars ever since I was seven. I became his “secretary” at age 9. I would clean the cars, take pictures of them, and post them online. I love cars. Therefore, if I had a ticket in my hand to go anywhere, I would take a one-way flight to Palo Alto, California. I would go to Palo Alto, California because that is where Tesla Headquarters is located. It would be one-way because I am sure once I am there, I would not want to leave. I believe Tesla is changing the world. Tesla is on its way to making autonomous cars. I read in an article that Tesla is already planning to demonstrate a one hundred percent fully functioning self-driving car by the end of 2017. I want to be a part of that.

The company leans towards not only manufacturing electric vehicles, but also producing and selling components of electric vehicles such as Lithium-ion batteries. In 2008, the company produced the Tesla Roadster, its first all-electric sport car. The vehicle is a high performer and can drive up to 250 miles with the use of one lithium-ion Polymer battery pack, which has the capability of stringing twice the energy of a conventional automobile (Mangram, 2012). In addition, the vehicle is capable of accelerating up to 60 mph within four seconds and has a limited top speed of 125 mph. Another car option, the Tesla Model S, aimed at targeting the middle-class customers, starts at a much lower price when compared to the Roadster. The company has

Electric cars are becoming very popular in today’s world and are becoming more main stream. One reason for this is the need for automobiles that have a lower or a zero carbon footprint. For the majority of the history of the automobile, the propulsion system was a gas or a diesel engine that would run off of fossil fuels. The burning of fossil fuels is very hazardous to our world and also creates much toxic pollution. However, electric cars run off of electricity, which is a very clean and pollution free resource, depending on how the electricity was produced of course. In this paper we are going to examine the history of electric cars, look into modern electric car technology, and peer into the future of electric car technology to see if EVs might be the answer to dramatically reducing our global pollution.

This paper explores the merger of Tesla and SolarCity. Tesla is the most successful electric car company and has won multiple awards for its’s product offerings. SolarCity is the largest residential and commercial solar installer in the United States. Tesla is a successful car company but is still plagued with financial concerns due to its upcoming mass market car, the Model 3, and its battery plant, the Gigafactory. SolarCity has its own financial woes as last year it posted revenues of just $1.5 billion while amassing $3 billion in debt. These financial troubles have investors worried. Elon Musk, CEO of Tesla and Chairman of SolarCity, believes that by leveraging SolarCity’s installation network and Tesla’s global retail footprint, that the merger will create significant value for its shareholders. Synergies of the merger will allow Tesla to achieve a competitive advantage and lead the way in clean energy product innovation much in the way Tesla has done with electric cars. Investors and analyst are also worried about corporate governance concerns as Elon Musk is the CEO of Tesla as well as the chairman of SolarCity. Lyndon Rive, SolarCity CEO, is also the cousin of Musk. Time will tell if Tesla and SolarCity can successfully merge and create the world’s first vertically integrated energy company.

Over 325,000 reservations have been placed for the upcoming release of the Tesla Model 3. Those waiting for their new luxury Tesla, however, will need to patiently wait until 2019 for their electric cars.

He sets lofty goals and sets out to achieve them with great speed”. It is a fact that Musk was considered as the inspiring and visionary entrepreneur having astronomical willingness and ambition for investing his own money on different problematic business ventures.

Car pollution causes immediate and long-term effects on our environment and our health. Car exhausts emit a wide range of gases and solid matter, causing global warming, acid rain, and harming the environment.

Competitive positioning is often measured by market shares – is a company becoming a dominant leader? one amongst peers or a small player? The market share trend should also be considered as well as industry specific factors – e.g. brand equity, product differentiation, customer loyalty.

The Promotion of Tesla and the advertising of the Model S car displays them the world’s most cutting edge manufacturer and car for public consumption. We have built a reputation around the success of the company’s CEO, Elon Musk. He has a history of taking great risks with companies and creating innovation out of those risks. Those ventures include PayPal and SpaceX, both of which are leaders in both the online payment format and space exploration industries (Forbes). The name itself, Tesla, is associated with innovation. The company is named after the engineer and physicist Nikola Tesla, who was the inventor of the Tesla coil and the AC power transmission, which is used in Tesla’s cars currently (Tesla & Business Insider). Nikola Tesla was one of the greatest minds, which is why we chose to name Tesla Motors after him. When consumers think of our product they think of the innovation and advancement, the same way Nikola Tesla is thought of. The brand elicits cutting edge performance, new concepts, desirability and exclusivity.