The 5c ' S Of Effective Content Marketing

Marketing is an integrated communications-based process through which individuals and communities are informed or persuaded that existing and newly-identified needs and wants may be satisfied by the products and services of others....

The first publication I read, is a book by the marketing guru, Joe Pulizzi. He was actually the first person to coin the term, ‘Content Marketing’, according to him, in his book, Epic Content Marketing, 2014. In this book, he describes how the customer doesn’t care about what products or services the businesses trying to compete for his/her business, but rather, what they can do for him or her. If you can find a way to help the costumers, either by educating or entertaining them, then your business has a chance of being successful. If not, then you might as well forget it! Paying for traditional advertising just doesn’t work anymore. Consumers are savvy and don’t like being sold on products or services. They like to feel in control and they like to feel capable. Offering them

It can be disheartening at times to produce content that will compete with massive industry leaders, especially if you have a local market that is competing with a global business. More and more of these massive corporations are seeing the value of content marketing and making it a part of their digital strategy.

“Waiting for your cat to bark?” this was really an book that’s good for time spending if you are interest on marketing on our decades, and it is really addicted to read. Upon reading, it just like there is a lot of knowledge running thru inside your mind. The book was really helpful for someone that’s wanted to develop better online marketing skills and for those marketers who can’t understand what really consumer’s thinking. The book was also helpful in indentify how to answer our potentials customer’s questions, the way they contact us doesn’t matter as long as our message and image is consistent with their expectations.

Content marketing is essential for businesses in the world because it helps them to plan and prepare for cost-effective and reliable sources of numerous new leads and website traffic. However, whether you have been using content marketing strategies for decades or you are a new person with content marketing you need to improve your plan. Everyday people create and publish more content. Therefore, there is stiff competition which every business is trying to cope up with to succeed in content marketing

A global market place has increased competitiveness across all consumer brands. The internet has created a system whereby consumers can easily comparison, shop, read peer reviews and access consumer reports at the click of the button. To effectively market to this new, highly informed consumer, an approach to marketing orientation must be flexible and must be4 quickly altered to meet the ever changing thought process and demands of today’s savvy customer. Companies that have developed an approach to this marketing approach but fail to update it as needed run the risk of alienating their

To succeed with your own content marketing, the first step is to get strategic. When you create a content strategy, you will have a road map to follow. You will feel far less overwhelmed.

Content marketing may be a booming trend, and the number of content marketers and strategists is increasing weekly, but there aren’t too many resources out there for anyone new to the job. Even with a solid understanding of the purpose of content marketing, and a strong affinity for writing, I was still caught off guard by how different – and sometimes difficult – my position turned out to be.

Content marketing began as a simple concept; one simply wrote blogs and articles related to specific products and/or services and promoted them; however, content creation in 2018 has come full circle. Businesses today have tried to keep up with content trends and have used different tools to promote content in 2018.

Marketing… What is marketing? One of my favorite marketing related quotes is by Leo Burnett… “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” This brilliant quote encapsulates what should sometimes be going through the mind of a marketer while he or she is creating marketing content. Marketing’s two main goals are increasing sales by creating awareness and improving a company or brand’s reputation. Let’s not complicate things; these goals are oversimplified but they are still a good indication as of what marketers strive to achieve. There are many ways a marketing professional can achieve these goals. Some of their tasks require finding and targeting a certain group of consumers. The point of this

Content marketing is no longer just a trendy word for hip companies, but a necessity for every business, regardless of its field of activity. Every business, from start-ups to big companies, needs a strong, realistic and professional content marketing strategy to engage the audience and get the benefits of the increased awareness it will generate.

Content Marketing Definition. Content marketing, especially in the business to business marketing environment, is a relatively new term and concept. A common definition that has been used to describe content marketing came from Joe Pulizzi the founder of the Content Marketing Institute. Pulizzi defines content marketing as “the marketing and business process used to create and distribute relevant and valuable content to a target audience.” The process should attract, acquire and engage the audience while clearly marketing a product or service. Content marketing should use all possible channels (print, social media, web based, interview, or in-person) to achieve the goal of establishing their brand status and a relationship with the customer. (Pulizzi, 2012) Holliman and Rowley give additional information to elaborate on the concept of content marketing. Any information that has been put on a business’s website is content marketing, and anything on the page that users are there to see and use to learn about the business. Content in any form should be created and used to tell the brand’s story and the story of their product or service they are offering. Not only should it tell the story, it should also focus on creating a valuable experience to draw in and retain customers. (Holliman & Rowley, 2014)

Out with the old, in with the new. Content marketing is changing how companies approach prospects and existing consumers in the customer life cycle.

Content marketing consists of creating and distributing non-branded, high-value content with the intention of driving long-term customer engagement. http://www.marketergizmo.com/.

Marketing is not just about buying, selling, or advertising. It is about exchanging value to meet the needs of stakeholders. Marketing includes product, price, promotion, and place (or the four “P’s” of marketing). The marketing mix includes a variety of tools that a marketer can use to enhance their brand (Solomon, 2015). Broadcast television, print, radio, and outdoor are traditional forms marketing. Banners, microsites, email, and search are considered tradigital marketing. Networks, communities, blogs, and microblogs are the platforms that make up social media marketing (Tuten & Solomon, 2013).