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The Actions Of Two Organisations During A Crisis

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“A crisis is a major occurrence with a potentially negative outcome affecting the organisation, company or industry as well as its publics, products, goods, services or good name” (Galloway & Kwansah-Aidoo, 2005). A crisis can come in many different shapes and forms. It has the potential to threaten the reputation, integrity or survival of an individual or organisation (Galloway & Kwansah-Aidoo, 2005). In order to preserve reputation and goodwill with stakeholders, it is of the utmost importance that an organisation or individual applies strategic crisis management actions in the post-crisis stage. This essay will analyse and evaluate the actions of two organisations during a crisis. The examples provided demonstrate two recent instances of organisations that have experienced crises and how each managed the predicament. The crises that will be explored are the 2012 2Day FM prank call crisis and the 2014 Malaysian Airlines MH370 crisis. Industry research and literature, as well as issues and crisis management theory will be applied to dissect each crisis.

A “black swan” crisis is an event that is extremely rare but has massive consequences (Taleb, 2008). Johnson (2009) states, “Black swans are important events, either good or bad, that are highly improbable but happen nonetheless”. This year, Malaysian Airlines encountered two “black swan” events in four months. In March of this year, the disappearance of the Malaysian Airlines flight MH370 caused an upheaval of panic,

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