The Benefits Of Marketing

A brand is an organisation, product or service which has created an emotional connection with their consumers in order for them to favour their brand over their competitors. It is incredibly important for brands to keep up their image and one little thing could change the global perception of a business. It takes a lot to maintain a brand image that has been built up over a long period of time and even more to regain it if that reputation is lost. Brands are created through various different aspects such as their visuals, tone of voice, advertising, actions and reputation. The combination of these will leave their consumers with long lasting emotions and perceptions of a particular brand and will effect whether they support a business or not and whether they would favour or avoid it. When a brand looses their image it can cost a lot of money and time to rebrand to prevent complete failure of the product or service.

Since an increasing number of people focus on brand names instead of product, brands become important elements for customers to choose products (Carroll, 2008). When customers trust the brand, the benefits for the manufactures are generated. In the first place, brands can be used by products as the tool to identify and differentiate themselves from various products. Secondly, brands are helpful for companies to build a competitive advantage (Bick, 2009). Therefore, organisations take more attention to branding.

Considering all the business disciplines available, marketing is usually considered to be probably the least self-critical. Regardless of the every now and then extremely bona fide interest in customer service, Provision of goods and services at costs that are affordable to the populace and implementation of efficient endorsements to push them to purchase merchandise that better fit their needs, wants and requirements, Marketing has not been able since time and memorial to evade the charge that it is morally, socially and ethically fruitless in some aspects. Marketers usually voice their aims and objectives regarding customer satisfaction, their corporate and ethical social responsibility programs, about building intimate

Regarding the issue of consumer behaviour, organisations could improve their perceived quality of their brands (Keller 2001) whilst adjusting their marketing strategies to enhance the brand image (Simmons 2007)

One of the biggest issues of marketing today, is developing a valuable brand. Once a company is recognized as a brand leader, the company is able to expand its product line. Some of the biggest industries names are Gatorade, Apple’s iPhone, Google, and even America’s favorite past time: baseball, is learning ways to attract ticket sales to the stadium. Companies spend millions of dollars trying to develop a product line. Brand recognition is the most important part that any company or product can accomplish.

In order to find more prospects of sales development and business growth, the plan will include an environmental analysis, which will cover

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When people click on the Facebook ads, they are taken right to your website. Boom! It 's done. Now, they are on your website and are browsing their your products and services. It 's that easy! People are more likely to go on Facebook these days than to search something on Google. So, if you are on Facebook, people will find you. And, you don 't have to worry about being high up in the search rankings on Google--all you have to worry about is your Facebook ads! It makes things a lot less stressful.

According to most experts, exploiting the digital platforms is the most effective and efficient way to reach the consumer. Technology has developed completely new markets, where the consumers currently exist, and has restructured the traditional ones (Ryan, 2014). Our society has shifted and so did the market. Brands’ existence on digital platforms then, guarantees a broader exposure in the market, and at the same time creates extended brand communications via direct interactivity with the targeted group of people (Young, 2010).

Over the years, there has been an absolute change in innovation in the marketing field. The first change that has been extremely significant was the development of electronic computers. John Atanasoff and Clifford Berry first invented the electronic computer in 1940. The two were graduate students at the Iowa State College. They were both trying to come up with a method to solve linear equations.

Marketing management is a vital part to any organization because it will mostly decide how successful the organization would become. Therefore, organizations focus all their attention on creating a good image to impress consumers to attract as many as possible. Ultimately, their goal is to “have as many customers as possible pay as high a price as possible.” (Keller, 268) However, a good image is undoubtedly not enough in order to retain a large clientele and build a long-lasting customer loyalty.

The business article which I came across was about extending the competitive market strategy and also it’s was in the Academy of marketing science. Its purpose is to study and also improvement of marketing scholarly research and also the practice of the publishing research and the article is a substantive domain of marketing. The marketing concept has been a philosophy that many firms should always analyze the needs of their customer and also make a need to satisfy their needs better than the competition.

Several researchers (Jiang, 2004) have found brand awareness to be an important element that plays a vital role in consumer’s choice of brands. Lin and Chang (2003) established in their study that brand awareness has the most powerful influence on consumers’ purchase decisions and ultimately leads to consumer brand loyalty. Keller (2009) argues that in order to gain customer-based brand equity, the consumer must be aware of, and be familiar with the offering and hold brand associations that are strong, favorable and unique in comparison with other brands offered in the same category. Similarly, Esch et al.(2006) assert that customer- based brand equity occurs when the consumer is aware and familiar with the brand and holds positive associations about the brand in memory. In discussing the concept of brand awareness, Keller (2009) refers to it as the strength of the brand node in memory, which explains how easy it is for the consumer to remember the brand. Hence, the first task of advertising is to build brand awareness and expose the brand to all

Brand awareness is an important and sometimes undervalued component of brand equity. Awareness can affect perceptions and attitudes. It can make peanut butter taste better and instill confidence in a retailer. In some contexts, it can be a driver of brand choice and even loyalty. Brand awareness reflects the salience of the brand in the customers mind, (CALIFORNIA MANAGEMENT REVIEW VOL 38. NO. 3 SPRING, 1996). There are levels of awareness, of course, which include:

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