Now that you are aware of the best practices of campus recruitment, it’s time to turn attention to the most effective strategies you should be using. By implementing the below three strategies, you can ensure greater outreach and more meaningful recruits.
Using technology to your advantage
Young people today are Internet-savvy and they use social media in a number of different ways. If your campus recruitment strategy doesn’t embrace technology and social media, you are unlikely going to receive high grades for your effort.
When students are looking for information they often turn to social media platforms and ask for advice and tips from other people. It’s therefore crucial your business is present to provide this information and has a good network of people who can answer students’ needs.
Ensure your social media strategy is appropriate and professional. You don’t want to create a strategy where you actively jump in on students’ conversations on social media, especially if they have nothing to do with recruitment or the field you operate in. You want to be available and engaging, but not be constantly messaging about your business, as this can quickly turn into harassing behaviour.
You definitely want to have a focus on different social media channels, as each channel tends to attract job seekers in different way. An interesting study by Jobvite in 2014 found that 76% of social job seekers found their current job through Facebook. But when it came to asking help and
The method of recruiting has significantly changed over time. Today, there is less reading through stacks of resumes and more interacting with potential employees on a casual and formal basis. The method of job recruiting can include many different channels and practices. These methods can consist of practices such as attending job fairs, promoting from within, online and college recruiting, and referrals. Most recruiting methods are face-to-face interactions between the employer and potential employee. This gives the employers a chance to see the candidate in person, how they present themselves, and what they can bring to their company.
One of the key roles of social media from a marketing perspective is the development of a client based platform. It is becoming an increasingly important part of any business’s marketing. Businesses can utilize existing online platforms to build networks of current and potential clients. By being active online allows businesses to connect with their customers in innovative ways to become a trusted source of information and convey the passion they have for their industry.
The impact that technology has had on the collegiate recruiting of student-athletes is inescapable. History shows that recruiting trends adapt as technology becomes increasingly more important for both student-athletes and coaches. Even though this paper has discussed both advantages and disadvantages of the blending of technology and recruiting, such as saving time and money, broadening recruiting territories, and equal opportunities for student-athletes; it is apparent that the positive aspects outweigh the negative aspects. Furthermore, it is essential that collegiate coaches learn how to use technology to improve their skills and abilities as recruiters on a continual basis. Keeping up with the trend of ever-changing technology makes coaches
Modern recruiting methods in the world is growing and changing, and so is the world of recruiting. Technology has changed the way people do things, like the internet and smartphones have made information available at anytime and anywhere, it is also
One of the intentions of the training workshop was to empower admissions recruiters to improve engagement strategies used to recruit students. The training showed them how important their work was as a contribution to an important objective of accomplishing the university enrollment goal. The training was designed to increase their expertise in communicating the expansive offerings of rigorous academics, great campus environment, excellent athletics and marching band, in a structured content of selling points. The training workshop expounded upon their current communications methods addressing needed improvements with innovative concepts to create a movement to become meticulous in creating marketing communications sent to prospective
For both the freshman and transfer admissions staff recruitment is a part of their yearly routine. Recruitment is a year-round task that does have different busy seasons. The goals for the
The benefit of utilizing social media recruitment is the leverage that this mechanism has over traditional methods of recruitment. The problem with utilizing social media recruitment is that the gathering of candidates from Face books other sites may offer a long list of potential candidates which might prove time consuming. The benefit is the younger demographic will offer a fresh and innovative perspective for a company however; the potential problem is the accusation of ageism might deter experienced candidates as they lack the social knowledge of these sites. While, social media recruitment has the ability to lack the quality of potential candidates due to referrals made through LinkedIn as the candidates’ friends/business associates the overall benefit is that a good employee might yield through the contact. The challenge of traditional methods of recruitment is the vetting and screening process is time consuming. The problem with the traditional method of recruitment includes the time spent on each applicant’s personal qualities versus allowing the internet to sort it out. Overall due to the time, cost, retention, and quality the traditional staffing methods have lessened favor for granting and utilizing web-based solutions to find the primary source for higher-quality candidates. Social media allows both companies and candidates a way to conduct research, market themselves, and create a
Times are changing, and with that, so are the techniques of recruitment. Companies have had to take on new approaches in order to recruit the new generation. Social media has become a popular way to advertise and market an organization.
The recruiting process is a long, rigorous road. It is set complete with AP courses, standardized testing prep, emails, volunteer work, scholarships, and tied together with the hopes of becoming the next big athletic star.
A total of 122 questionnaires were completed. 87.7% of these were aware that their social media can have a negative impact on their recruitment yet 40% still had content on their pages which could affect their future careers. Facebook was the most popular social
Even though the original intention and many conservative business people still see social media as only intended for connecting friends, it has grown to be an important tool in management of both business and customer information as well as a marketing tool. As a result, social media has been one of the best business innovations in transforming the way business is transacted. Regardless of the conservative lot mentioned above, majority of business leaders have taken up social media as a tool in management of employees, marketing and communication.
Social media is a growing facet of the recruitment process, but is not the only source organizations use to advertise their jobs. According to Sinha and Thaly (2013), social media is part of a multi-prong approach and is combined with several other avenues:
Understanding the impact social media has had on the business world is particularly important for the younger generation, those teenagers and twenty-somethings who are most likely to post something that may come back to haunt them in years to come. As college students, we must realize that our future can be made or broken by something we consider trivial. For all those concerned with their professional reputation, responsible use of all social media is imperative. In the opinions
The goal of any business is to be successful. Business’ need to hire personnel that can communicate clearly and effectively. This verbiage is noted in job descriptions for both blue collar and white collar jobs. Furthermore, company recruiters are actively engaged in finding qualified personnel, in a diverse job market. Additionally, jobs and potential employees are in global competition; do to technology, which has brought borders closer. One of the technologies, is social media, an internet based application; in which one can share information, ideas, career interests, etc. Facebook,Google+,Instagram, LinkedIn,
Social media is out there to help us every day. People can use it to research nearly everything, for example things like communication and even business marketing. There are many channels of social media. A few examples are Facebook, Twitter, LinkedIn, and YouTube, just to name a few of the popular ones.