The Best Recruiting Strategy Is the "We Find You" Approach

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The Best Recruiting Strategy Is the "We Find You" Approach Choosing between "we find you" and "you find us" Not many people research or study recruiting strategies, but those who do realize quite quickly that all recruiting strategies fit into two categories: "you find us" and "we find you." The "you find us" category is the most commonly used, where a firm essentially posts a notice that it is looking for someone to hire and then sorts through those individuals who respond. The more proactive category, however, is the "we find you" approach, where a firm instead attempts to identify the names of top performers as individuals and then contact them directly. The first approach almost by design attracts "the masses," while the other …show more content…

"Walk in" applications at physical locations 7. Corporate career sites (a passive approach where you hope that candidates surfing the web will find your site and have the interest and patience to follow through and apply) 8. Employment branding (an excellent approach that causes everyone — the best as well as the rest — to want to work at your firm, which results in your firm 's getting on "best place to work" lists or having best practices talked about in business, functional, and industry publications) As you can readily see, all of the tools that are used under the "you find us" approach are aimed at a broad audience. Job boards, for example, are designed to attract a wide range of candidates, from the barely qualified to the barely interested. Billboards or "we are hiring banners" attract anyone who drives by, with no delineation or targeting toward a specific skill set, performance, or interest level. Of all of the tools in this category, the employment branding approach is the strongest. It is a long-term approach designed to make candidates aware of why your company is an excellent place to work. Although this is an excellent long-term recruiting strategy, since it builds the interest and knowledge of applicants about your firm, it does, by design, also bring in a very large volume of every type of candidate. The next step in the "you find us" approach is the interview. Since candidates sourced using the "you find us" strategy by

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