Human Resources

The term Personal Branding was first coined in 1997, by author and management guru Tom Peters; on the cover story for Fast Company magazine. In the article “The Brand Called you”, Peters correctly identified that “the digital age will overwhelm us” and” with the shift to a service economy and increased mobility enabled by digital connections, no one would be putting in several decades at the same company, the way previous generations had”. With job security at an all time low we must now more than ever promote ourselves as a brand, and prove why our brand is worth more than other’s brand. intuit.com suggests “by the year 2020, 40 percent of the workforce will consist on freelancers and independent contractors”.

Maintains the agenda, arranges travel, and coordinates meetings, conference calls and appointments on behalf of the Manager. Organizes and coordinates the meetings and conference calls of unit staff, special project teams and working groups.

Brand Image in Hiring …………………………………… …………………………………………………………………….................... External Candidate Assessment & Selection Process …………………………… ………………………………………………... Concepts ……………………………………

Getting oneself out on the market is the most important part of getting a new job. In order to do this, a person must market themselves. In order to properly market themselves, a potential candidate has to know the resources in which to present themselves as good employee material. It is always a good idea to have a plan in place of the places that employment is desired. Then research those companies and determine what the best way to present a resume is. It is always a good idea to research the companies to begin with in order to come to a good determination as to whether or not this

Human resource department is the field that takes control of training and overseeing employees. Therefore, it is important for HR personnel to develop and maintain some skills and knowledge in that field. Based on the CIPD HR professional map, there are some strategies, insights and solutions that can be followed. One of them is to ensure that Individuals understand the organization 's external goals and objectives and the different functions within it. Through understanding what should be done, employees will be able to focus on what they can do to help their organizations. Moreover, promoting leadership among teams and encouraging people to lead and make decisions is one of the most successful strategies used nowadays to

To get back to the point, it’s important to think of branding as the DNA of your organization, and consider what people will say about you when you aren’t in the room. This is why branding also trickles its way down to the small things like how you present yourself at events, how you talk to people, and how you conduct business away from the

What is the tenet that China follows to ensure that Hong Kong’s exuberant capitalism is retained despite the communist leanings of mainland China?

Employer Branding initiatives are used to portray the company as an ‘Employer of Choice’; one that actually upholds the EEO principles and not just sham concern for them.

When consumers hear the word personal branding, they will automatically associated personal branding with corporate branding (Gail (2010), When a company has established a good reputation and have endurance longevity, customers will keep that company on their mind and not concern with a particular product.  For

According to her, marketing helping companies build a formal brand of a company which will lead consumers to get use to the company and build a good relationship with it. During the late 19th and early 20th century, the main focus was on advertising new products, and because of mass production, companies would create similar products resulting in companies competing for consumers. Furthermore, she discusses that the concept of branding had be relevant in the early 1880, and nowadays selling an image or lifestyle is crucial for a firm (2000). Though Klein backs up her claim by using exams from the mid and late 20th century, they are still very relevant today. Branding is much more important than advertising. No longer are advertisements found allover the place, instead if a consumer knows a brand, they are more likely to remain faithful to that brand. Brands still create familiarity and emotional ties between consumers and companies. Overall, it is evident that the brand is more important than the product (Klein,

A brand is an organisation, product or service which has created an emotional connection with their consumers in order for them to favour their brand over their competitors. It is incredibly important for brands to keep up their image and one little thing could change the global perception of a business. It takes a lot to maintain a brand image that has been built up over a long period of time and even more to regain it if that reputation is lost. Brands are created through various different aspects such as their visuals, tone of voice, advertising, actions and reputation. The combination of these will leave their consumers with long lasting emotions and perceptions of a particular brand and will effect whether they support a business or not and whether they would favour or avoid it. When a brand looses their image it can cost a lot of money and time to rebrand to prevent complete failure of the product or service.

When meeting the employee make them feel very welcome this is very important to remember. Let them know what an exciting place it is to work and how much fun they are going to have at work. Rewards, welcome gifts whether the gift is a pen or a company mouse pad these are all great ways to make an employee feel welcome the first day.

Since an increasing number of people focus on brand names instead of product, brands become important elements for customers to choose products (Carroll, 2008). When customers trust the brand, the benefits for the manufactures are generated. In the first place, brands can be used by products as the tool to identify and differentiate themselves from various products. Secondly, brands are helpful for companies to build a competitive advantage (Bick, 2009). Therefore, organisations take more attention to branding.

To work in the Human Resource management field you must maintain and improve the company by planning, implementing, and evaluating employee relations and human resource policies, programs, and practices. It is a challenging and yet rewarding field to work in. However, just like every business field, people who work in the human resource department face many challenges when it comes to discrimination.

This project define about the branding in food and beverage industry and it show the different effect of branding on the customer, how a specific brand repeated by the consumers , this paper show the impact of branding on the market , organisation culture and the working style of employee within the company.