The Chocolates, An Australian Confectionery Industry Organization

1947 Words8 Pages
Haigh 's Chocolates is an Australian confectionery industry organization offering astounding chocolate and related items to clients in South Australia, Victoria and New South Wales. The organization is situated in Adelaide, South Australia, where it was established in 1915 by Alfred E. Haigh. Haigh 's behaviors free voyages through its manufacturing plant on Greenhill Road. Alfred E. Haigh was conceived in 1877 in Adelaide, South Australia. His first shop, on the "Bee locale Corner" of Rundle Mall and King William Street, is still in operation. The décor of the shop continues as before as when it initially opened. John Haigh (Alfred 's grandson) needed to extend the chocolate making parts of the business, and went to look into chocolate producing with Lindt & Sprüngli in Switzerland to bring new strategies once more to Australia. In the 1950s and 1960s, Haigh 's chocolates were sold in films by "Tray Girls" and "Tray Boys". At the point when silver screen participation fell, Haigh dared to Melbourne to grow his prevalent business. EXECUTIVE SUMMARY: Haigh’s chocolate is being in the business of Chocolates and Confectionary for a long time and it’s their family business mainly dealing in Food and Beverages sector. The slogan of the company is Handmade at Haigh’s and its unique selling proposition is Premium chocolate from the raw cocoa bean. SWOT Framework is utilized to survey the micro environment of the organization. Micro environment is the business particular
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