preview

The Current Business Environment Affecting The Industry

Good Essays

SECTION TWO: Analysis of the Current Business Environment affecting the industry
CHOOSEN SBU OF YAMAHA MORORS UK: ROAD MOTORCYCLE
Macro Environment:
PESTEL Frame Work: PESTEL framework is a tool used to analyses the external environment of the business in order to understand the big picture in which the organisation operates. Thus, enabling them to take advantage of the opportunities also it minimizes the threat faced by the business activities(Johnson, Whittington et al. 2011) .
The limitation to this framework is that assumptions often from the basis for most of the data used. However the results are highly subjective and the interpretations vary from individual to individual in the long once the result is misinterpreted the company suffers huge loss. Yamaha competitors are Clews motors, Norton motor, Honda, Suzuki, KTM and Kawasaki.
Political and Legal Forces: Emissions rules are one of the basic forces that affect Yamaha business in the uk.the company has to make sure everything goes along with the standard in order to be seen as a responsible company (Maitland, 2014). However, the 2015 election may have a major effect in Yamaha business strategy as new rules and regulation will be implemented by the government.
Economic forces: The UK economy has a lot to play in Yamaha’s success. Economic arguments can be made both pro- and anti-euro. However, the UK is highly unlikely to join the Eurozone for many years to come, if ever. The UK exporters to Europe will continue to

Get Access