The Effect of Personal Selling in Marketing of It Product in Nigeria Using Vangage Ltd as a Case Study

This report is Part 1 of assignment for Marketing MBA 565-MBOL1 to Dr. Stephen Baglione

Introduction: In this assignment I will be giving information the following point talk about each sales staff must do or be like when working for these different scenarios. Also I have included the sales technique out of four of them: Cold-calling, Face to face, Telemarketing and drop in visits. Also I have included their own personal interpersonal skills of what it takes to be a sales staff to be working for those scenarios, I have also included examples and relevant pictures.

Merchants and trade started by trading raw materials. Due to the development of specialization of occupation, people manufacture materials such as pottery and paintings. Eventually, they started to

Personal selling is where a sales man actually comes to target market doors and tries to promote and make a sale from his product. This method of selling is perceived to be quite intimidating and often salesmen can be quite bullish in their approach of the customer. A business that is looking to maintain its corporate image will want to employ good salesmen that will not give off a bad aura when they are at work.

The first and foremost would be Ms. Heaney for she taught me one simple yet blaringly important lesson, So What? She taught me this in the purpose of making me a better writer but in the end she helped me further myself as an individual. Yes it applies in writing as to why are we writing and the impression one wants to leave with they're reader but it also allowed me to see what i'm doing through new eyes. With a new purpose. It made me want to do things with the intent of leaving those who see me and witness what i do with a sense of awe, with a respect, to leave the wiser for it. So thank you Ms. heaney for this valuable lesson. The second person i would like to thank would be Ms. Morris because she always believed in me. I know times weren't all that bright in her classroom when i would fail her exam or i would misinterpret lab instructions. But she would never give up on me and yes she may have messed with me a little but she always helped me move forward. So thank you Ms. Morris for always believing in me which ultimately helped me believe in myself more. Lastly i would like to thank Coach Damien Gentry for holding me to such a high standard. He held me to a light that not even i expected of myself and i grew the better for it. I learned to never let anyone think less of me and to not think less of myself, im capable of great things i just need to get after

Since the beginning of time, mankind has always had some form of trade. It started off as bartering and trade of general goods and slowly progressed over time. Different forms of specialized trade arose over time such as the trade of salt within Africa among Trans-Saharan trade routes and the large fur-trade market in northern Missouri that flourished throughout the span of the seventeenth century. Today within the United States there is a market economy that has thrived as a successful form of free trade in which the producers and the consumers of various products determine how the market will progress. All of this has lead to the modern day business structures which are utilized by all producers in order to obtain a successful and

Furthermore, I have noticed/admired your (above average) active listening skills that you have demonstrated throughout the semester. For example, when a student would ask a question and could not fully complete their thought or idea, you would always step in and smoothly articulate their story and connect it to a real life situation or social work field related – and for that, I am thankful for having a professor that is detail oriented and caring.

So the obligations of an eighteenth century merchant were not only a financial consideration, but a social contract between peers. Those who fell outside of this social order would quickly find themselves cut off from the other members of their profession. This exclusion from the social fraternity could effectively end a merchant house, so the majority of merchants observed these social relationships with due diligence. Merchants began business ventures for a multitude of reasons; travel, adventure, prestige, familial obligations and profit were all motivational factors. With this diverse range of motivations, such a group could not sustain these newly formed capitalist networks through the principles of profit alone. So it was this social framework, built on trust not profit motive that constructed the initial trade networks that capitalism relied upon.

I would also like to express gratitude for the teachers, leaders, and faculty as well. They have all been so caring and generous with their time and so I thank you for taking the time to read this,

Having the ability to sell a product takes great talent. To make it in the sales business a person has to be driven, motivated, and persistence. There are several components that go into training a sales person. They have to possess the ability to read people and to know what they want before they say it. Being a car sales person takes a person that understand the compensation plan for the organization, learning what customers are looking for in a sales person, and to sell that vehicle while making the customer feel that were not haggled (World at Work, 2007).

I really want to say thanks to my clinical instructor for her guidance and advice throughout this clinical practicum. She always emails us to ensure that everything is going well with our clinical experience. Also, whenever I have a question about my project, she responded very quick and provided great

Initially, I would like to express gratitude my supervisor Anup for all his important support and guidance throughout the year. His advice and academic experience was a huge help to me.

of the key issues result from John’s inability to comprehend the difference between sales representative and a sales manager. He was overly enthusiastic about his position and disregarded Phil Jackson’s tips on how to be successful as a sales manager. Sales managers must be multi-taskers who plan, organize and lead the functions of all customer contact and ensures that these methods of contact maximize the profit and sales goals of the company which hires them. A salesperson is responsible only for his/her own territory – a sales manager is responsible for the entire sales force and their productivity and revenue that

Recommendations- Personal touch of the employees of the company to their customers in terms of “personal selling” can prove out to be very useful to the company. This theory is the most powerful tool for service marketers such as ANZ bank (Burrows, 2011). Some of the private banks give direct visits to customers at their house (Lovelock, 2011).

The next stage in the personal selling process is approaching the prospect. This means actually having an initial first meeting with the prospect for the first time, face-to-face. (Personal Selling, pg.136) Like most things in life, “Practice Makes Perfect”, and in this particular case, this statement holds true in that the more a sales representative practices and rehearses their sales presentation, the better. Practicing and rehearsing one’s presentation assist sales representatives in