The Effects Of Social Media On Corporate Bad News And A Ceo 's Apology

“Social media makes the community part of the actual crisis communication response. For example…Twitter was used to quickly share initial information and updates during the 2007 and 2008 California wildfires, 2008 Mumbai massacre, 2009 crash of US Airways Flight 1549, 2010 Haiti earthquake, and 2011 Tunisian uprising.” This information, again in Veil’s 2011 article, reinforces the idea of how social media communication is highly beneficial and furthers an individual’s ability to remain informed on current events.

Millions of people are connected with brands and famous pages through social media platform. People are taking services issues to these pages or channels as their preferred communication source. The feedback in the form of positive or negative are public today and the only real question which arise today is how the companies are going to respond and engage with people.

Social media can seem to many as a necessity and the countless internet based tools enhanced the sharing of information making it possible to post a reaction anywhere, anytime and even on anything impact the brand or the image of the organization. This made organizations focus more on social media content proactively and while handling the social media channels governance is important and special care needs to be taken to safeguard an organization reputation.

Appropriate technology, such as social media, affecting communication during the crisis situation and how these technologies may be used to enhance communication

Social Media is a form of communication in which a person shares information, personal ideas, and thoughts online. The foundation of social media began in 1997 when the first social media site Six Degrees was developed. Since 1997, social media has become an iconic name and has become part of this generation's conversation. There are over 100 million people using social media to gain access to the digital world, with over 20 social media sites including Twitter, Facebook, Snapchat, and Instagram (Milanovic 1). Roughly 80 percent of teens and 20 percent of adults use social media daily and almost half of the users were bullied or criticized for a single comment. Comments that include discrimination, sexism, or political beliefs can be retweeted to thousands in a matter of hours. “Accusations go viral, globally, within hours, and instead of having dozens of angry voices baying for your blood, you have tens of thousands” (Haley 1). Although social media has made it easier to communicate these sites, make it easier to be critical or prejudiced to others online instead of face-to-face.

In “ How a Tweet Can Ruin Your Life”, an extract from Jon Ronson’s book So You’ve Been Shamed, Jon Ronson uses interviews of people, appeals such as pathos and logos, and language from both sides of a situation in order to get answers to the question of how social media got to the point of causing such serious consequences. Both interviewees, “Hank” (in quotes for privacy purposes) and Adria ended up losing their jobs. The interviews show the emotions and thoughts from both people. “Hank” one day at work said a joke to his friend, “It was about a fictitious piece of hardware that has a really big dongle - a ridiculous dongle.” which was overheard by Adria.

In order to understand the importance of the comments made on social made, we need to understand the intended message of the artifact. This artifact is the YouTube video, which is also the main medium for the message. Other media that will be addressed in this essay is twitter, Buzzfeed, and other common social media,

Things that get posted on social media can spread extremely fast. Within a couple days or even a couple hours a post can go viral. When a post goes viral millions and millions of people can see it and the content it contains. This can have a severe negative impact on local, national, or even global businesses. “One example is the Papa John’s Pizza Crisis in 2012 that started with a single message on Twitter from a Korean-American customer in New York, who was furious to find a note ‘lady chinky eyes’ written on her receipt by a cashier” (Kim, et. all 1). With this post going viral and being seen by many the people on twitter will immediately relate it to the business. Therefore the business gets a bad reputation for a single individual’s bad

Understanding the impact social media has had on the business world is particularly important for the younger generation, those teenagers and twenty-somethings who are most likely to post something that may come back to haunt them in years to come. As college students, we must realize that our future can be made or broken by something we consider trivial. For all those concerned with their professional reputation, responsible use of all social media is imperative. In the opinions

Social media by itself is not a threat, for it was created for the purpose of entertainment, like television. Although television also holds the important job of conveying information using the news. In our current times, social media is the new method of obtaining information quickly about events. Even though when most people search social media rather than actual news companies, they do not realize how unreliable it truly is. Twitter especially is credited with playing a role as a source of credible information. It has evolved far beyond its origin of being a simple way to keep in contact with friends. In a recent study done by ING, it was shown that one-third of journalists said social media posts are not a reliable source of information. When news of recent events is given on Twitter, it is called into question because it is unable to be determined how true it is. As stated by Johnson and Kaye we must rely on “the credibility of its user.” This proves that social networks are not credible sources at all and Twitter is a social network so how can it be trusted?

In less than two decades, social media has revolutionized modern communication and information sharing. What began as a simple form of social networking has turned into innumerable platforms for people around the globe to share ideas, create and share businesses, promote brands, read news from various sources, as well as share and find vast amounts of information, among many other uses. Thus, with a few clicks of a button, people are now able to interact with someone on the other side of the world. The capabilities created through social media’s many uses have forever changed global politics, business, and interpersonal communication.

In today’s internet savvy world, ‘Shaming’ has become an aspect of core-competency. And this aspect holds the power to destroy lives and confidences. This issue has become so large in the past few years that an entire book (“So You’ve Been Publicly Shamed”) has been written focusing on this very topic. But who is responsible for this chaos? Is it the person engaging in bad behavior or the person pulling the curtain off of the act? The answer depends on whom you ask. Social media when used properly has proved to be a powerful tool against the powerful organizations and influential people. Giving voice to pain of millions.

Public relations seeks the interests of the organization, through the mass media to improve the organization 's reputation, and the principle of mutual benefit(Johansson, B, & Larsson, L 2015). In today, public relations plays an increasingly large proportion of the companies, especially in the crisis situation of the company, the public relations to maintain the company 's image to make a significant contribution (Ha, JH, & Ferguson, MA 2015). The crisis is due to some unexpected events cause damage to corporate image, It requires companies to make key decisions and for emergency response (Ki, E, & Brown, KA 2013). In recent years, Social media has begun to play an important role in the crisis communication and management.

Social media provide benefit and good effort to PR practitioner, journalist and organization in many circumstances, the researcher want to investigate the negative outcome from the social media, and how the social media impact the organization to damage rather than build a relationship with their publics.

Social media can be seen from completely different aspects and points of views. A major role in these different opinions plays mostly the age of the beholder, because social media made an enormous change in the last 50 years. One very important aspect in our today’s society is to get as many information as possible in a very short time period ("Impacts of social media”) Through social media and especially social networks such as twitter and Facebook, the information gets spread extremely fast. There are for example reporters who search on those networks to get information for their news and articles. (“Impacts