The Four Key Capabilities Of Bi Solutions

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Exercise One: The four key capabilities of BI solutions are: # ORGANIZATIONAL MEMORY CAPABILITY: This is the storage of data, information and explicit knowledge of an organization. The data organizations can retrieve from this storage are mainly structured. These data provide organizations the benchmark, which is related to the competition and industry trends. # INFORMATION INTEGRATION: Information integration means combining information about the past and the present. Which means synthesizing unstructured information and knowledge from text mining, web mining and digital content management systems with the structured information and explicit knowledge from ERP systems, transactional systems and knowledge repositories.…show more content…
As a proactive step Cablecom employed more one-to-one customer contact that resolved customer complaints and increased satisfaction. Data from customer feedbacks presented a picture of the difference between satisfied and dissatisfied customers which is the outcome of presentation capability. This helped Cablecom to identify satisfaction level and to take appropriate actions to up-sell customers. It also helped Cablecom to define the users’ roles within the organization, their tasks and their preferences to retain dissatisfied customers. From the analysis of Cablecom case study we can draw a conclusion that by using four BI capabilities Cablecom decreased churn rate from 19% to 2%. Not only that but also they posted a 53% turnaround of it’s unsatisfied customers. This gives us a clear indication of the effectiveness of BI capabilities to make BI effort successful. Reference: CASE STUDY - Cablecom Reduces Churn with the Help of Predictive Analytics. SPSS Customer Cablecom Wins Gartner & 1to1 Gold Awardfor Excellence in Customer Strategy .
 Exercise Two: Teradata is a leading organization in providing superior enterprise data warehousing solutions such as Active Enterprise Intelligence (AEI). For 35 years it is bringing improved management ability to organizations. Components in Active Enterprise Intelligence are described below: 1. Active Load: Active load of AEI updates data in real-time. It ensures accurate information for detailed decision
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