Exercise One:
The four key capabilities of BI solutions are:
# ORGANIZATIONAL MEMORY CAPABILITY:
This is the storage of data, information and explicit knowledge of an organization. The data organizations can retrieve from this storage are mainly structured. These data provide organizations the benchmark, which is related to the competition and industry trends.
# INFORMATION INTEGRATION:
Information integration means combining information about the past and the present. Which means synthesizing unstructured information and knowledge from text mining, web mining and digital content management systems with the structured information and explicit knowledge from ERP systems, transactional systems and knowledge repositories.
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As a proactive step Cablecom employed more one-to-one customer contact that resolved customer complaints and increased satisfaction.
Data from customer feedbacks presented a picture of the difference between satisfied and dissatisfied customers which is the outcome of presentation capability. This helped Cablecom to identify satisfaction level and to take appropriate actions to up-sell customers. It also helped Cablecom to define the users’ roles within the organization, their tasks and their preferences to retain dissatisfied customers.
From the analysis of Cablecom case study we can draw a conclusion that by using four BI capabilities Cablecom decreased churn rate from 19% to 2%. Not only that but also they posted a 53% turnaround of it’s unsatisfied customers. This gives us a clear indication of the effectiveness of BI capabilities to make BI effort successful.
Reference:
CASE STUDY - Cablecom Reduces Churn with the Help of Predictive Analytics.
SPSS Customer Cablecom Wins Gartner & 1to1 Gold Awardfor Excellence in Customer Strategy .
Exercise Two:
Teradata is a leading organization in providing superior enterprise data warehousing solutions such as Active Enterprise Intelligence (AEI). For 35 years it is bringing improved management ability to organizations. Components in Active Enterprise Intelligence are described below:
1. Active Load: Active load of AEI updates data in real-time. It ensures accurate information for detailed decision
The data structure represents the logical relationships between data elements. In addition the data also determines the organizational structure, access methods, and alternative processing assosiativitas level for information.
Customer complaints have over doubled in the last few years. This shows some big issues in the customer service management. Research which areas customers are most dissatisfied with and support the staff in gaining new skills to meet the customers ever changing needs.
The two main methods of storage are manual and electronic, both methods having their own benefits. The data can be used for analysis to assist the organisation fulfil its future goals and overall vision. All data must be stored in such a way that it complies with the regulations put in place by the government. This not only protects the organisation, but each and every member of the public.
One of the business problems that has been identified by Comcast is providing a great customer experience. In the past Comcast struggled with customer experience due to the lack of customer satisfaction. Over the years the customer experience did improve but there were some road blocks still preventing Comcast from moving forward. In order to provide a great customer experience Comcast had to modify their strategic plan to improve customer satisfaction. In order to provide a great customer experience Comcast had to find the root cause of why customer satisfaction was still not at its targeted goal. After making many observations at their call-center locations it was discovered that job satisfaction was impacting customer satisfaction.
Additional areas of focus: We must continue to focus on improving the customers’ experience with Mediacom. We will continue coaching on soft skills, dealing with upset customers, voice tone, and first call resolution. For the review period you were surveyed 545 times with a 27% NPS and 7.38 Rep Rating. We will continue focus on customer experience with BPA coachings and customer surveys.
The observation companies in this paper would be Verizon Wireless and Time Warner Cable. Both of the companies are in the similar industry, both of them are telecommunication providers. I am currently a customer of Verizon Wireless and Time Warner Cable for four and three years respectively. The customer service is a critical part of any business operation that involves customer as they need to keep customer’s satisfaction to ensure that they are able to make revenue. The observation of customer service in this paper is based on the experience with dealing both of the company’s customer service over the phone, and over the social media. The customer service through the social media is popular in the past few years. The paper will discuss
In detail, a strong resistance will come from some of the operating companies that already have “their own small-scale business intelligence applications in place”. These companies may not see any valid reason or advantage to switch and implement a new software system. Furthermore, another obstacle that SYSCO might confront will be the objection from the existing managers and IT experts averse and incapable of using a new software with different functions. Moreover, the forthcoming implementation time of the BI software proposed by the Assistant Vice President of Technology and Applications Twila Day might raise doubts and concerns among management as well as
This figure illustrates the future of BI for CTC. Independent data sources have been incorporated into a single BI system, within a global data model. All data will be loaded into corporate EDW via ETL. The EDW will feed the financial data mart for enterprise performance management, so business users will be able to conduct planning and budgeting functions. On the right side of the EDW, BI specialists will assist in organizing data marts into four categories: Supply Chain, Vendor,
Comcast is a large cable and satellite television provider in the United States. The company has been plagued with internal weaknesses and external threats in recent years and is in desperate need of turning around its customer service department as quickly as possible. Aside from customer service, the way the television industry is marketed to is changing, Comcast has to stay on the cutting edge in price, product quality, flexibility of plans, and customer service. Comcast has many different areas of their business that need to be analyzed to see where they can invest time and monetary resources to improve the quality of their product and service to their customers.
Twila Day left the meeting excited, but also a little nervous. Her Technology and Applications Group had just been given approval by the Director’s Council of SYSCO to proceed with a company- wide deployment of business intelligence (BI) software. The effort was intended to help SYSCO, the largest food distributor in North America, make better use of the information generated by its operations and serve its customers better. The Director’s Council, a group of senior managers with substantial power and influence, had been impressed enough by the results of a
Customer satisfaction and service quality are the two important components that direct anyone’s attention in every concept related to marketing, services, etc. (Spreng and Mackoy, 2006). In today’s competitive era, the success lies in
It is imperative to satisfy customers and give them an amazing experience at the company. While it cost less to sell to existing customers and companies can increase profit by selling to the same customers; if customers are satisfied, there is more chance they will come back for more services or products. Satisfied customers are a free marketing for the company. However, it is the opposite if customers are dissatisfied. Dissatisfied customer will tell 8 to 10 people about his or her experience (O’Brien, A & Marakas, G. 2004). If by any reason, representatives see that the customer is not satisfy, they should act fast and fix the problem. Furthermore, there is more chance for sale representatives to sell to an existing customer that to a new customer. A good strategy for customer retention is to reward good customers. Companies can easily do
Customer satisfaction is the backbone to being successful with in a business atmosphere. Steve and Dana were obviously not satisfied because their experience did not match their expectations (customer satisfaction was not reached). For this
Data has always been analyzed within companies and used to help benefit the future of businesses. However, the evolution of how the data stored, combined, analyzed and used to predict the pattern and tendencies of consumers has evolved as technology has seen numerous advancements throughout the past century. In the 1900s databases began as “computer hard disks” and in 1965, after many other discoveries including voice recognition, “the US Government plans the world’s first data center to store 742 million tax returns and 175 million sets of fingerprints on magnetic tape.” The evolution of data and how it evolved into forming large databases continues in 1991 when the internet began to pop up and “digital storage became more cost effective than paper. And with the constant increase of the data supplied digitally, Hadoop was created in 2005 and from that point forward there was “14.7 Exabytes of new information are produced this year" and this number is rapidly increasing with a lot of mobile devices the people in our society have today (Marr). The evolution of the internet and then the expansion of the number of mobile devices society has access to today led data to evolve and companies now need large central Database management systems in order to run an efficient and a successful business.
Many businesses plow forward using inferior tools because they’re not sure why or how business intelligence tools deliver value. The beauty of business intelligence is that it improves your ability to identify trends and opportunities, uncover new insights, and refine and enhance operations to achieve business goals. Ultimately, if you don’t have easy access to the right information, evidence-based decision making is impossible.