The History of Coca-Cola Company

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On May 8, 1886, The Coca-Cola product was born in Atlanta, Georgia by Dr. John Stith Pemberton, a local pharmacist. He produced the carbonated water which was teamed with the new syrup to produce the Coca-Cola drink. (http://www.thecoca-colacompany.com/heritage/chronicle_birth_refreshing_idea.html)•In its first year, Coca-Cola products placed on sales for five cent a glass as a soda fountain drink with the sales about 9 glasses a day. (http://www.thecoca-colacompany.com/heritage/chronicle_birth_refreshing_idea.html)•In 1889, The Coca-Cola Company first formed by a great business man, Asa Candler with $100,000 initial capital. He became the company first president. Cadler is the first who had introduced the U.S. to Coca-Cola.and the first…show more content…
(http://www.thecoca-colacompany.com/ourcompany/mission_vision_values.html)4. GoalsAccording to the company annual report of year 2005, it said that "Our goal is to used company 's assets-our brands, financial strength, and unrivaled distribution system, and the strong commitment of management and employees-to become more competitive and to accelerate growth in a manner that creates value of our shareowners"(http://www.thecoca-colacompany.com/investors/annualandotherreports/2005/pdf/10-K/ko_10-K_Item_1.pdf)5. StrategiesCoca-Cola Company has different strategies in each segment i.e. finance, workplace, environment and business. The following are example strategies that used by Coca-Cola Company. •Franchised Production Model: The production and distribution of Coca-Cola follows a franchising model strategy. The Coca-Cola Company only produces a syrup concentrate, which it sells to various bottlers throughout the world who hold Coca-Cola franchises for one or more geographical areas. The bottlers produce the final drink by mixing the syrup with filtered water and sugar (or artificial sweeteners) and fill it into cans and bottles, which the bottlers then sell and distribute to retail stores, vending machines, restaurants and food service distributors. The bottlers are normally also responsible for all advertisement and other sales initiatives within their areas. (http://en.allexperts.com/e/c/co/coca-cola.htm)•Diversity Strategy: The Coca-Cola Company operates in more

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