Saint-Gobain is a manufacturers of sustainable building products and high-performance materials such as retail, glass, ceramics, plastics, abrasives, packaging, gypsum, and plasterboards. The company was found in 1665 with it’s US headquaters in Philadelphia. In celebration of it’s 350th anniversary, Saint Gobain is planning to do a tour named as Future Sensations using millenial concept. To promote the event, Saint Gobain is working with Brownstein to create a campaign to attract media coverage and audience.
As a client, Saint Gobain’s campaign is handled by Brownstein Group specializing on the area of brand communication or marketing PR. The main function of brand communication is to help develop brand awareness by changing the perception
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Not only being exposed in Philadelphia but also the world. To achieve this goal, media research is used to determine which are the medias that would provide the most appropriate reviews and the ones who has a large amount of audience by itself. Although, online news, newspaper, television, and radio are valuable sources, social media experts such as Instagramers, Twitter, Facebook, etc. are also invited to maximize the publication.
Saint-Gobain’s main goal in creating Future Sensation is to regain brand awareness in its 350th anniversary and reintroducing the brand in the face of the world. Labelling itself as a sustainable product manufacturer, the company will make use of glass and lights that uses sustainable power for the exhibition. To convey the message, Saint-Gobain decided to build five pavillions in Benjamin Franklin Parkway, utilizing a sensory journey of science, storytelling and millenial art.
In conclusion, Saint-Gobain’s exhibition concept is marvelous by itself. It is scientific, interesting, has a millenial vibe for the current generation, and different. However, any event or campaign would not be successful without a great public relations planning. Both received the Silver Anvil Award of Excellence given by Public Relations Society of America (PRSA), the collaboration between Saint-Gobain and Browstein was proven to be successful and
“I'd rather be hated for who I am than loved for who I am not.” (Kurt’s Biography)
The events and marketing department holds movie festival series of extensive six months, celebrating people who understand that small ideas can create big change. The festival’s objectives are to connect the brand with food and environmental issues and to inspire people to make a difference.
Taking a design that was once used for events, now abandoned and derelict, and reinventing its potential to be used by all to enrich their lives and provide a social and content atmosphere is a goal of attaining. It will be something extraordinary to redesign a building and mix existing features to make a new design that everyone can appreciate. “Instead of downplaying the 110-year-old building, S&T made enthusiastic use of the old timber floors, brick walls and open trusses, celebrating heritage alongside contemporary design.” (Arch Daily). No matter what materials, space, or structure is being used within a design, in the end, it is always about the creativity for its achievement. “Creativity is about play and a kind of willingness to go with your intuition. It’s crucial for an artist. If you know where you are going and what you are going to do, why do it?” (Freshome). Capturing memories and expressing them into a design that tells a story that has never been told is what makes this project, inimitable; it cannot be special if it was heard or seen before. Everyone has a way of
-Initiate and implement the ‘Go Green’ project to promote the sustainability features of our products to customers
The commercials producers successfully capitalized on societies yearning to live a lavish and prominent lifestyle. The advertisement plants a growing seed inside the audience’s head that drinking Hennessy is an assure way to access a life of social elegance as well bump elbows the beautiful and wealthy. Possessing the skill and knowledge use a controversial substance and responsibly glorifying the drink is an exemplary method on how to market an ad. The Hennessy Cognac commercial is swarming with high-end materials: expensive cars, glistening jewelry, and designer clothing. It is understandable that society gets captured in the belief that Hennessy is the missing variable in the pursuit to live a life of luxury. Comprehending the dynamics behind marketing is a crucial skill when it comes to successful advertisement. Realizing the importance of selling a product that opens the doors to an iconic lifestyle is tremendous
The most dominant mass marketing technique known as advertising has become inevitable. Advertisements are everywhere in some form or fashion. Whether it is billboards, posters, fliers, or any other print media, advertisements are there fulfilling their purpose; in other words, they are breaking down the “tuning out” barrier. In the article, “Jesus is a Brand of Jeans” written by speaker, social theorist, and widely published writer, Jean Kilbourne, she expresses that we are all influenced by advertisements. She indicates that majority of the power of advertising originates from the mentality of believing advertisements have no effect on oneself. I agree with Kilbourne on the fact that advertising affects every individual.
During the 1980s, rock music was needing a taste of something new. Hair metal was becoming inauthentic and only seemed to attract whatever it could, whether it was money or women. Rock music needed to be saved (Sommer). Rock did not have many fresh styles or sounds since the emergence of British bands such as The Beatles or Led Zeppelin. Enter Nirvana.
The world Is like one big marketing ploy. Advertisements are everywhere from subtle movie appearances to billboards and everything in between. Advertisers continue to find more ways to push their products with the hopes that the next method will prove more successful than its forerunner. The articles “Illusions Are Forever” by Jay Chiat and “Champagne Taste, Beer Budget” by Delia Cleveland illustrate the result of successful advertising and how it works. Quite a few of these seldom fail to prove fruitful .The most effective forms of advertising are high-end product placement and celebrity endorsement.
Between the two articles, a distinguishable difference is apparent in their genres. Firstly, the rhetor of the popularized mass media report is Danielle Ryan, a single editor, and the genre is a two minute news account, not research orientated. It combines the most important facts from the primary research article along
It is clear to shoppers that this is no average market as you enter an artistic space of imaginative craftsmanship. The market organisers
In today’s world, marketers and advertisers are fighting for every spot they get to display their ads and market their products. The ultimate aim is to get as much exposure as possible. This in turn, they hope, will translate into sales. The literature “Ways of Seeing – Part 7” underlines the theory of publicity. I chose this literature because it elucidates the backbone of marketing and advertising – publicity. It interests me because designers and advertisers revolve their careers around for many years in order to obtain ‘Publicity’.
Hi, I'm world renowned lead singer for the band nirvana. I was known for many different things, mainly for my involvement in nirvana. Some however knew me as a father, a husband, a close friend, and others know me as the crazy guy who killed himself because of fame, this is my story.
In April , 1994, Kurt Cobain was found dead from a self-inflicted gunshot wound to the head. Cobain had been the lead singer and guitarist of the nineties band , Nirvana, who many credit as the creator of the grunge rock genre. Kurt Cobain’s extremely personal lyrics give a strong look into Cobain’s struggles with his childhood, drugs, and depression, eventually leading to his suicide.
“I'd rather be hated for who I am, than loved for who I am not.” Kurt Cobain was legendary in music and he meant what he said. He never changed himself and that was seen throughout his life. His resistance to change made him the influential person he was and created the spokesman for so many young people that resented the culture of the day. Kurt was a fiery, impulsive, and rebellious person in his childhood, in his musical success, and in his explosive, memorable end.
In Bruce W. Fergusons essay on “Exhibition Rhetorics” he uses the phrase "strategic system of representations" to describe exhibitions. This essay will discuss what he means by this phrase, why this is socially and politically significant, and provide an example of a historic exhibition where “strategic systems of representations” was evident. Exhibitions have motives which extend beyond the walls of art institutions. We know this because Ferguson characterises exhibitions as “strategic systems of representation; strategies whose aim is the wholesale conversion of its audience to sets of prescribed values to alter social relations” (Greenberg, Reesa, Bruce W. Ferguson, and Sandy Nairne 1996, pg.178).