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The Impact Of Saint Gobain

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Saint-Gobain is a manufacturers of sustainable building products and high-performance materials such as retail, glass, ceramics, plastics, abrasives, packaging, gypsum, and plasterboards. The company was found in 1665 with it’s US headquaters in Philadelphia. In celebration of it’s 350th anniversary, Saint Gobain is planning to do a tour named as Future Sensations using millenial concept. To promote the event, Saint Gobain is working with Brownstein to create a campaign to attract media coverage and audience.

As a client, Saint Gobain’s campaign is handled by Brownstein Group specializing on the area of brand communication or marketing PR. The main function of brand communication is to help develop brand awareness by changing the perception …show more content…

Not only being exposed in Philadelphia but also the world. To achieve this goal, media research is used to determine which are the medias that would provide the most appropriate reviews and the ones who has a large amount of audience by itself. Although, online news, newspaper, television, and radio are valuable sources, social media experts such as Instagramers, Twitter, Facebook, etc. are also invited to maximize the publication.

Saint-Gobain’s main goal in creating Future Sensation is to regain brand awareness in its 350th anniversary and reintroducing the brand in the face of the world. Labelling itself as a sustainable product manufacturer, the company will make use of glass and lights that uses sustainable power for the exhibition. To convey the message, Saint-Gobain decided to build five pavillions in Benjamin Franklin Parkway, utilizing a sensory journey of science, storytelling and millenial art.

In conclusion, Saint-Gobain’s exhibition concept is marvelous by itself. It is scientific, interesting, has a millenial vibe for the current generation, and different. However, any event or campaign would not be successful without a great public relations planning. Both received the Silver Anvil Award of Excellence given by Public Relations Society of America (PRSA), the collaboration between Saint-Gobain and Browstein was proven to be successful and

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