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The Importance Of Having An Engaged Workforce Within A Corporate Regional Office

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Introduction
BridgeStreet has been in the corporate housing market for over 30 years. Originally formed in the United States of America this organisation came together as a result of a consolidation of 7 serviced apartment companies. The company acquired its UK operations in 1998 and has since expanded over to the rest of Europe and Asia pacific.
One of the key issues that BridgeStreet has identified over the past few years is the low engagement from the staff which has resulted in high turnover especially within the Corporate Regional Office. The aim of this study is to identify and explore the importance of having an engaged workforce within BridgeStreet Corporate Regional Office, to identify, the barriers and enablers of engagement, to explore the current mechanisms and methods of employee engagement used within the corporate office and finally to come up with a plan in order to improve engagement within the workforce. From 2011 onwards the Company has been engaged in a major restructuring programme. Firstly by re-branding and also by introducing new concepts to the industry. Then it moved on by changing structure in its senior management team and also restructure within departments. This has resulted in several new concepts being introduced whilst also a few positions were being made redundant.
All organisations should explore the engagement within its operations as having a handful of disengaged employees will suddenly multiply and increase tenfold. In order to

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