Introduction
BridgeStreet has been in the corporate housing market for over 30 years. Originally formed in the United States of America this organisation came together as a result of a consolidation of 7 serviced apartment companies. The company acquired its UK operations in 1998 and has since expanded over to the rest of Europe and Asia pacific.
One of the key issues that BridgeStreet has identified over the past few years is the low engagement from the staff which has resulted in high turnover especially within the Corporate Regional Office. The aim of this study is to identify and explore the importance of having an engaged workforce within BridgeStreet Corporate Regional Office, to identify, the barriers and enablers of engagement, to explore the current mechanisms and methods of employee engagement used within the corporate office and finally to come up with a plan in order to improve engagement within the workforce. From 2011 onwards the Company has been engaged in a major restructuring programme. Firstly by re-branding and also by introducing new concepts to the industry. Then it moved on by changing structure in its senior management team and also restructure within departments. This has resulted in several new concepts being introduced whilst also a few positions were being made redundant.
All organisations should explore the engagement within its operations as having a handful of disengaged employees will suddenly multiply and increase tenfold. In order to
Employee engagement is today’s leadership priority. However, the catchphrase goes a long way back in the beginning of the 21st century. It has gained interest to this date, which can be credited to Gallup’s first version of the Q12 in the 1990s commonly termed as the Gallup Workplace Audit (Gallup Consulting, 2006). Subsequently, Gallup has continuously refined and expanded their Q12 for current business challenges. Furthermore, several literatures, surveys and evidence-based studies abound that exhibited positive results with employee engagement such as increased performance, safety, retention and profits among others.
The CIPD (2014) factsheet states that Employee Engagement is a concept that ‘is generally seen as an internal state of being – physical, mental and emotional – that brings together earlier concepts of work effort, organisational commitment, job satisfaction and ‘flow’ (or optimal experience)’. An engaged workforce willingly demonstrates discretionary effort within their roles; their goals and values reflect that of their employers/organisation; they express a passion for work, feel valued and that their work has meaning.
According to Aon Hewitt (2012), employee engagement refers to the “state of emotional and intellectual involvement that motivates employees to do their best work through examination of employees’ level of engagement relative to the organisation’s
Employees are the most important, and often, most costly asset within any organisation. Ensuring they are fully engaged and committed to the success of the business is crucial. Listed below are the activities needed to reinforce the connection employees have with their company, job and colleagues, leading to a more satisfied and motivated workforce.
1.2 Analyse the three principle dimensions of employee engagement (the emotional, the cognitive and the physical)
Employee Engagement: It’s a known perception that an engaged workforce provides many intangible benefits that is linked directly to retention. HR policies should focus on employee engagement initiatives that stimulate motivation levels of employees to perform better and bond with organisation. This process should be initiated right from induction and continue throughout their tenure by opening channels of continuous communication and encouraging interpersonal relations. HR is responsible to incorporate methods to measure engagement and at regular intervals track engagement contribution to company’s success.
Engagement is a sign of satisfaction and loyalty to the firm which can be incurred by increasing job resources
Employee engagement, which reflects the emotional commitment an employee has to an organization is not just an organizational nicety but a business necessity due to direct ties to a number of performance outcomes, such as profitability,
In internationally competitive business environments, employers need dedicated employees fully committed to the success of their organization (Kenan-Flagler, 2011). Although, there is a difference between employees who are engaged and those who are disengaged in terms of their commitment to the organization, motivation, enthusiasm and their focus on building a better future for their company. In these areas where engaged employees excel, disengaged employees fall short. These employees can have a negative effect on everything from customer service to sales, quality of products, productivity of the workers and other crucial areas of the business. The companies that invest their time in getting to know what matters to their employees are the
Employee engagement has been a trend of management since 2004.(CMI 2015) ‘Some people may believe that engagement is just about employees ‘going the extra mile’, but it is much more.’(CMI 2014) Within globalization, how to apply employee engagement is significant for an organization to achieve their performance. A key aspect of employee engagement concerns how employees manage their position, performance and development in relationship to the company’s strategies. Therefore, according to Moenguc (2013), employee engagement has been personalized as a“persistent, positive affective-motivational state of fulfillment.” To demonstrate how this process affects the overall performance of an organization, John Lewis has been selected as the case study
As Gallup measured in their research that there is still an overwhelming number of disengaged individuals in the workplace, which has cost the organizations in the United States at an enormous amount of about 300 billion dollars annually (Gallup Consulting, 2006). Certain programs are initiated in different workplace to embed employee engagement. Personally, apart from the traditional motivational factors of financial and non-financial incentives to increase employee morale and active participation within the goals of the organization; it would even be more remarkable to come up with innovative practices that would be unique to the organization and meet the demands of the business.
lack of employer commitment in the form of training and development is arguably the basis
The challenge presented by the literature is the lack of a universal definition of employee engagement. Most managers acknowledge the fact that employee
An organization’s capacity to manage employee engagement is closely related to its ability to achieve high performance levels and superior business results. Some of the advantages of Engaged employees are • • • • Engaged employees will stay with the company, be an advocate of the company and its products and services, and contribute to bottom line business success. They will normally perform better and are more motivated. There is a significant link between employee engagement and profitability. They form an emotional connection with the company. This impacts their attitude towards the company’s clients, and thereby improves customer satisfaction and service levels • • • • • • It builds passion, commitment and alignment with the organization’s strategies and goals Increases employees’ trust in the organization Creates a sense of loyalty in a competitive environment Provides a high-energy working environment Boosts business growth Makes the employees effective brand ambassadors for the company
Companies that have higher levels of engaged employees have higher earnings per share (EPS) than companies that have lower engagement levels (Kelleher, 2011). Engaged employees are more productive, have higher levels of customer loyalty and help their employers become more profitable. An engaged employee is less likely to leave their current position. This saves their company money because there is no need to spend money to hire and train new personal. These saving can be passed along to the employees for increased wages, bonuses, and benefits. All of these items help in motivating employees, to attempt to engage the disengaged.