The Importance of Having a Concrete Concept in Product Advertising

Colors are linked to emotions. Danciu claims that companies can mix the colors in such a way that grabs the consumer’s attention and persuades the consumer into purchasing their product. People often make judgements based on color, whether it is skin tone or colors of the rainbow, so the concept of mixing colors to persuade a consumer is not far-fetched. According to Ciotti, in a study titled

However, advertising also relies on how consumers absorb the meaning of the advertisement. This in turn, shows whether the advertisement was effective or not on the consumer. According to Shintaro Okazaki, Barbara Mueller, and Sandra Diehl, “Different ways of thinking thus may influence how consumers process advertisements grounded in different types of appeals” (Okazaki, S., Mueller, B., and Diehl, S., 259). The advertisement has to be effective in its message to attract the consumer’s attention.

Appeal is the key to the car of spending. Advertisers know, to be successful, they must be able to quickly grab an audience’s attention and promptly make their point to keep it. A good advertisement must also contain all three of Aristotle’s appeals; pathos, ethos and logos, in order to convey a message to the masses. The visual appeal that is given from the Crest Complete with Scope ad is a prime example of how the Procter and Gamble (P&G) Company market their products to a generation that in fast-paced and easily distractible.

Over the last few decades, American culture has been forever changed by the huge amount of advertisement the people are subjected to. Advertising has become such an integral part of society, many people will choose whether or not they want to buy a product based only on their familiarity with it rather than the product’s price or effectiveness. Do to that fact, companies must provide the very best and most convincing advertisements as possible. Those companies have, in fact, done

Nowadays, commercial is becoming a major part of mass media. It does not only try to inform people about the availability and attractiveness of industrial good productions but also contribute to build an awareness of resources and alternatives for customer in daily life. There are thousands of commercials, so to attract customer, advertisers use various kinds on their commercial to make people aware of the firm's products, services or brands. Though they use various kinds on the commercial, the main goal of advertising tries to convince customer to buy their products, or do what they want. An excellent commercial will create a deep impression on their customers, or who want to become their customers by using three classical appeals:

From the beginning, producers of commercials have contemplated what will captivate the audience’s attention the most effectively, and each year companies get creative and come up with even more successful ways. Neutrogena Oil-Free Acne Wash with fragrance Pink Grapefruit and Proactiv+, both acne-fighting skin care products, use similar and different commercial techniques to excite and draw in the consumer. Neutrogena and Proactiv+ both rely on the success of their product through commercials, because of this enticing the viewer enough to make them want to buy their products become their major focus. It is easy to point out the obvious in a commercial, but most often what really pulls in the viewer is the unknown. When breaking down a commercial,

The main objective of advertisement is to persuade consumers to buy a product. However, many people believe products must be embellished. For food in specific individuals who argue that as long as the food

Imagery and emphasis can create memorable commercials. Emotions inside of commercial viewers are used to sell products in modern day society. Commercials are careful of how they use symbolism inside of their advertisements. Vivid coloring can inspire powerful positive feelings in a viewer, but grim coloring could create a negative feeling. People could feel positive feelings when considering to buy a product such as the Apple iPad. Scenes within the Apple commercial help to inspire the thought through strategic marketing. The commercial makers were careful in their placement of imagery and product placement. They also had intelligent choices in who they chose to narrate their commercial.

The business, “Built With Chocolate Milk” is a food and beverage company that is informing athletes with the knowledge of drinking chocolate milk after their workouts. The company is sponsoring athlete Mirinda Carfrae in their promotion for the reason being that she refuels with chocolate milk after she completes a workout. The advertisement was featured in the magazine “Bicycling” due to the athletic nature of the drink and magazine. The company’s focus is educating their customers by briefly explaining on the advertisement the benefits of consuming chocolate milk after a workout. Also, in the “Built With Chocolate Milk” advertisement, the producer uses different font sizes to highlight important information, a unique color perspective as well as the athlete Mirinda Carfrae to sell the product.

Advertisements are potential enticements intended to persuade and inform consumers of the latest trends available for purchase. With products and services being widely advertised digitally, visually, in print or on radio, all employ similar yet diverse marketing strategies which makes them successful in their purpose. Located in Nourish magazine Aqui-Live’s promotion attempts to convince its target audience to invest in a healthy beverage while Barossa Valley Estate Cabernet Sauvignon 2014’s advertisements, featured in The Weekend Australia magazine, has its potential clients believe that this wine is essential in the lives of women who enjoy a tasteful red.

The presentation of the product along with convincing slogan, have made the advertisement stand out, differentiating from the others. Whilst the focal point focuses on the served porridge, it also draws attention to the blurred background where the original packet was located. The resemblance od the porridge can be depicted which directs the audience to ponder upon how the product would be served in reality. With decorations like the knitted mitten, the coffee, the spoon and the book, casually being placed around the product, helps to portray a sense of warmth and cosy vibe during the winter. However, the use of too many decorations is unavailing as it created confusion towards the audience. Making it difficult for the audience to focus on the product. With a slogan like, ‘a

The text in the advertisement helps to persuade the consumers to buy the product. The brand name is ‘CoverGirl’ and this itself suggests that the product if of good quality because Covergirl is a known cosmetic company, known for being used by makeup artists and a good value brand of makeup. Advertisement uses various techniques in their text to attract the audiences and convey the message. Text written in bold under the images makes the ad very attractive. Advertisers are introducing their new product with the help of text. Text like double your lip color and blast flipstick makes the ad very interesting. The text tells that the blend of two lipsticks will give new color to their lips every day and will customize their

Every advertiser’s goal is to grab your attention and hold it long enough to convince you that their product is worth your time. With the proper use of certain elements that appeal to the senses, this act is possible. The three important components in an ad are text, color, and image. An ad for Gatorade Prime Energy Chews featuring Usain Bolt utilizes these elements to convey a message that will persuade a consumer in Gatorade’s target audience to buy the product. By using bright, contrasting colors, a dynamic image, and large, concise text, the ad convinces the potential consumer that “If you eat our energy chews, you will get the burst of energy that you need to win, just like Usain Bolt.”

Matthew Denos discloses that ads should, “market the feelings, not the product,” in his article, “How Smart Marketing Pays Off”. Quite frankly, in this example the young teen is indirectly coaxing the older woman to want to lose weight. Let’s name this older woman Tina. In this period of time, Tina is only seeking solutions to lose weight. The SlimFast ad is telling her everything she wants to hear like, “amazing taste” and “it’s easier than ever to lose weight fast…” in bold lettering almost poking her nose. However, the makers of the ad conveniently put, “ Individual results may vary. Based on the SlimFast (a calorie-reduced diet, regular exercise, and plenty of fluids)” in undoubtably small text, veered off-center. Now, if the targeted audience are middle-aged women, unless they have their reading glasses on, they presumably can skip over that information without noticing. The “fast” in SlimFast is in bold text to help drive the point home. It’s pretty simplistic-- the ad gets the point that they (ad makers) want and Tina want across

Another persuasive technique used, is the choice of colours, and their importance. This advertisement always uses “happy colours”, some of the main ones include; light pinks, purples, blues, whites and yellows. Using such light colours will keep the viewer in a content mindset, throughout the commercial. Contrary to blacks and greys, which have a more depressing tone to them, these colours are appealing to the eye and when a customer is satisfied with an advertisement, they are likely to be interested in the