The Influence Of Social Media On Sports Business

Along with the game, or match, as a whole being a factor in the social media changes, social media sites also help connect the athletes themselves with their fans. Social networking has become a large part in recruiting athletes at the collegiate level, along with their behavioral decisions while being a student athlete on campus. At the University of North Carolina, the scandal of a couple of football players posting inappropriate photos on Twitter became public due to UNC failing to monitor social media posts by their student athletes (Bowles np). Similarly, social media resulted in trouble for the University of Alabama after their decision to accept friend requests of potential recruits prior to the allowed date of contact (Bowles

Social media has made a massive impact on our culture. One of the areas that has not been affected is professional sports. In today’s world, professional sports teams and players from around the world use social media to connect with their global fan bases. Sports teams attempt to build a larger, stronger fan base by engaging fans through social media sites. Additionally, social media sites allow professional athletes to increase their marketability. However, they can also severely damage their career, personal life, and their ‘brand’ if they do not handle their social media interactions with care (Van Schaik). Twitter and Facebook allow teams and

The usage of social networking sites in today’s society has reached new levels due to the recent advancements in technology that are available to worldwide users. Because of the improvements in technology, it is common for many businesses to make adjustments to its policies and procedures to meet the needs of their customers. This strategic planning allows the companies to reach new audiences, a strategy which further enhances the company’s relationship with its customers.

“The number of coaches and teams who don't allow players to use social media has decreased in recent years[…]as coaches realize that many players will use them anyway(Deshazo 2).” Social media has become one of the easiest ways to speak your mind and have your voice heard. However, with power comes responsibility, if athletes are not extremely careful about what they choose to announce, it can be dangerous for their career. There has been a numerous amount of cases where an athlete post or says something that they should not have and it costs them their career. Social media can be dangerous for athletes because it can ruin their good reputation and it can become a huge distraction to their career.

ESPN @espn on twitter is the world’s leading premier website for the latest news, timed videos and in-depth sports reporting. It is one of the most widely-viewed sports content on the web. ESPN @espn uses Twitter to drive both the distribution of and conversations about the articles and videos it produces.

Fisher, Eric. (2011). Sports Business Journal. 20 Great Uses of Social Media in Sports. Retrieved from http://www.sportsbusinessdaily.com/Journal/Issues/2011/08/01/In-Depth/Social-media.aspx

Social media has taken the world by storm for the last couple of years and because of that a lot of major league sport teams have needed to revise or make up a brand new social media policy for their players to adhere to. Many major league players, no matter the sport, love using social media to primarily interact with their fans and with social media growing, having stricter policies on the professional players are needed in order to have control of some of the things that are being said on social media. In March of 2012, the Major League Baseball (MLB) association constructed a new social media policy, which consisted of two different policies, one for the major league players and another one for minor league players. For this paper alone,

My first and favorite choice is going to have to be CrossFit. Crossfit is a very competitive sport that involves lifting weights and a cardio/ lifting workout afterwards. I have been doing CrossFit for over 6 years now and I am OBSESSED with it and I try to better myself each and everyday. I would love to be an inspiration to people to maybe want to start something like this or even just workout and eat healthy. The two social media tools that I think will

Social media allows for players to have a higher connection with their fans, allowing them to receive a real-life experience. Fans are passionate about their “favorite team”, social media allows them to express themselves in real time, which helps teams determine how to meet the wants and needs of their fans more effectively. Social media has impacted the sports industry drastically. So, the behavior of a team or an athlete on Social Media can directly influence a fan's perception of that team or athlete. Social Media is a powerful vehicle that drives sports talk today and the way fans interact with teams, players, personalities, and fellow fans (Dimoro,2015).

With the growing use of social media and discussion boards in sports, it has given fans a platform to feel more involved in games and direction of their school’s program. With these outlets at the tip of every sports fans fingertip, the “voice” of the fan has become louder. With the use of these platforms for fans to voice their opinions, the questions that are garnered are “who are these so called experts” and “how can they justify what they are posting”? As I began to read through the discussion bards and posts form the Phog “Hoops talk” and BlueDevil Digest “Duke BB Forum” on the game between KU and Duke, it becomes apparent that most of the fans that’s post is very much bias and over critical. Through analysis on

All business planning should start with defining clear goals, and social media is no exception.

Sports' marketing is a comparatively new field and dimension within the broad concept of marketing. It is continuously evolving and changing today as society combats the free market to decide the legal and ethical limitations of business today. It is significant to note that this discipline within marketing is not clearly defined. Sports today use corporate sponsorships and television money in order to contend and pay for top quality athletes. Those companies use teams, leagues, colleges, and individuals to make a distinction between their products in a very aggressive business environment. What makes up sports marketing to one person could be considered selling out to another. The business world keeps pushing to find a competitive advantage and the sports world has in general welcomed the money offered (Weikel, n.d.).

In an earlier blog, I briefly discussed with you the importance of selecting the right social media platform for your business goals. Getting started on the right foot with your social media marketing is essential to the growth and scalability of your business. Selecting the right social media platform is only the beginning of your social media strategy. The next step is to develop the right content to share. The goal of your social media content is to grow an audience of potential customers and give them a chance to engage with your business.

Social media is a survival necessity in today’s business world, though different businesses are likely to use it in different ways. In a business specializing in outdoor recreation, participation in social media is vital. The company should have an active presence in social media forums that are popular amongst its primary target market which is likely to be young, active adults. The top social media tool used among teenagers and young adults is Snapchat, followed closely by Facebook and Instagram (Statista, 2016) so the company should prioritize those.

Today, many businesses are experiencing the effects of social media. Government, businesses, and communities interact through social media and use it to access their investors and potential customers. According to Donovan (2016), “Most types of businesses today make use of different tactics and techniques to make a significant exposure of their website to its target customers.” The goal is to use social media to maximize their potential in order to be one of the strongest participants in the business world.