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The Influence of Media on Sport Essay

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Influences of Mass Media in Sport

When communication is spread not just between two individuals but rather between tens of millions of people it is known as mass media. Mass media is known as the central nervous system of society and it functions as a medium of exchange of information across the globe. "Mass media has many different purposes, such as providing information, entertaining, persuading and also by carrying a vague general function of culture to millions of people."(Frederick 18). In order for mass media to exist, there must be an audience. Today's society is very selective; each receiver reacts differently through his or her own experience and orientation. Therefore, mass media exists in many different forms such as …show more content…

In countries such as India, mass media had made a tremendous change. People in rural communities are now able to communicate back and forth. Children of this country are now able to obtain and expand on their education, there are continuous improvements in their health care system and even modern agricultural techniques are being developed. Not everybody agrees that mass media has had a positive effect, some believe that it has damaged societies beyond repair. Since mass media has such an overwhelming influence on society, it may end up shaping the way and individual thinks. A good example of this is through advertising. "It is advertising, by and large, that supports the United States' pervasive and extraordinary diverse mass media system. Advertising major focus is the better you display a commodity the more of the commodity you sell. The private sector gives the advertising industry the money to sell their products, and the company that offers the most capital is the one who gets their product aired. This is where one of our major constraints, known as, competition comes into play. Whatever company holds the most capital decides what we as a society get to consume. Advertisers will say that they produce what the consumer demands but on the other hand they are putting many limits on what we get to consume.

With the constant growth of mass media many opportunities for individuals have been arising. To show how mass media has opened many doors for

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