The Influences On Attitudes Across Demographic Characteristics

1028 Words Mar 3rd, 2015 5 Pages
There are two ways to answer this question: comparing the influences on attitudes across seven constructs of the HBM; and comparing attitudes across demographic characteristics.
Correlation: Total Health Belief Score by Seven Constructs First, to determine the difference of influences on attitudes by each of the seven constructs in the HBM, the total health belief score generated in research question 2 was used as the dependent variable, and the seven constructs in the PCHAB questionnaire were used as independent factors. An ANOVA for linear regression analysis was performed to test if there were significant differences (see Table 6.1). The results showed that the interaction effect between seven constructs and the total health belief score was significant (f = 19284.073, p = 0.000). In accordance with the detailed correlation coefficients for the seven constructs listed in Table 6.2, the regression equation could be demonstrated as: The total health belief score = 0.135 Perceived Susceptibility + 0.103 Perceived Severity + 0.133 Perceived Benefit + 0.171 Perceived Barriers + 0.132 Cues to Action + 0.131 Self-efficacy + 0.200 Subjective Norms (p = 0.000). Consequently, the order of the seven constructs in the extended HBM, from the most influential one to the least, is shown as follows: Subjective Norms > Perceived Barriers > Perceived Susceptibility > Perceived Benefit > Cues to Action >…
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