The Last Game Analysis

In Jib Fowles article, “Advertising’s Fifteen Basic Appeals”, he shows us fifteen ways commercials try to appeal to people around our country. The need for sex, need for affiliation, the need to nurture, need to aggress, need to achieve, need to dominate, need for prominence, need for attention, need for autonomy, need to escape, need for aesthetic sensations, need to satisfy curiosity, and physiological needs. These needs are all how companies appeal to our needs to interest us into buying their product. These appeals can be seen in almost every

In today’s society, no matter where you are, there is always a good chance that you have seen an advertisement. These little creatures are everywhere. You may see them when you are reading a magazine, watching TV, or surfing the internet. We have become so used to them. Advertisements are good at making us stop what we are doing and giving them our full attention. What is an advertisement? An advertisement is an announcement made to the public. In Jib Fowles’ article, “Advertising’s Fifteen Basic Appeals,” he is informing us that companies are spending millions of dollars on advertisements to grab our attention in order to manipulate us into spending or thinking of spending our hard-earned money on their product. Even though a lot of people do not want to believe that a paper that is eight times eleven with an image and no more than five words is manipulative because we want to think that we are not that easy to trick. Nike created an advertisement for one of

By biological logic, we human beings will face death sooner or later in our life and death has its very own ways to approach us - a sudden deadly strike, a critical sickness, a tragic accident, a prolonged endurance of brutal treatment, or just an aging biological end. To deal with the prospect of death come different passive or active reactions; some may be scared and anxious to see death, some try to run away from it, and some by their own choice make death come faster. But Viktor Frankl, through his work Man’s Search for Meaning, and Bryan Doyle; in his essay “His Last Game” show us choices to confront the death, bring it to our deepest feelings, meaningful satisfaction. To me, the spirit of the prisoners at deadly concentration camps, Frankl’s Logotherapy theory of “. . . striving to find a meaning in one’s life is the primary motivational force in man.” (99), as well as the calmness of Doyle’s brother on his last ride, like an awaken bell, remind us of how precious life is, how we should find the significance in every act of living, determine to live a meaningful life at any circumstances; hence, when death comes, we can accept it without anxiety nor regrets.

Advertising is not only used to sell products, it also affects the ideas of who we are. Each and every day we are induced to believe that we must spend money to attain an ideal

It's September, Football season already started. By the time Super Bowl comes,there are going to be hundreds of new ads in the TV. Every Time we turn on our tv or watch youtube videos we always end up seeing ads about variety of things; from Cars, watches, clothes, perfume to household materials. Does these ads really promote what they want to sell or something else? Unfortunately yes, ads sell more than the great deals of products. They sell value, success, popularity, love and sexuality but most importantly they influence us in everyday’s life.

John Kass and Kevin Grier and Tyler Cowen are influential people that have the same opinion that football will end in the future. While they share many of the same key concepts but they have different attitudes of how the sport will end. In John Kass’s article “The End Of Football” appeals to the audience emotions through use of personal experience; however, “What Would The End Of Football Look Like” by Kevin Grier and Tyler Cowen is more persuasive through their credentials and objective.

Last year, the New York Islanders finished with their best regular season in 29 years, collecting 101 points at a 61.6% point percentage before bowing out in the first round of the Stanley Cup playoffs in a tough, hotly contested battle with the Washington Capitals.

The purpose of the sports section of a newspaper is not to just report the scores of local sporting events. It chronicles the story of the game quarter by quarter, the player’s feelings and reflections, the team’s past, and team’s future.

Last week we looked extensively at Wisconsin’s chances to make the College Football Playoff. We will be re-evaluating that in future weeks. For this week we are going to briefly look at the big picture and see what it will take for each top-25 team to make the playoff. For some it will not take much (Alabama) for some it will take the near impossible and their best chance is to play spoiler. By understanding other team’s chances to make the playoffs we can see why each game is important and how each game affects the Badgers. Keep in mind that in the last two years, teams that ranked in the double digits made the playoff. Who could it be this year…? The rankings we will be going off are the playoff rankings that were revealed Tuesday night by

The definition of advertising is outdated. It was previously, to endorse a product and praise goodness to induce the public to buy. They are now brainwashing consumers to buy their products using images to sell the product. The advertiser’s aim is to make the product look as good as it can through an attractive image. There are statistics, which I obtained from a Dolly Magazine, 16th May 2000, which proves that one out of four people in Australia buy a product because of the image shown in the advertisment. The images are eye catching and mention something important about the product. Ultimately it is true that, “Advertisers sell images, not products.”

In today’s time we come across a vast amount of advertising using various forms such as outdoor billboards, print advertisements, TV commercials and online advertisements. Advertising is a very common means of getting customers to see one’s message, brand and product. However, it is apparent that advertising is intentionally deceptive in the sense that it tries to prey on one’s weaknesses as a human being. For example, beer commercials constantly use sex appeal with attractive women to charm men and perfume commercials use the idea that their product will bring women the love that they have so long desired. Likewise in the Nike advertisement featuring Serena Williams, the advertisers use vivid visual elements to convey the idea that Nike products will make the consumer popular, athletic, beautiful, skilled, talented, hardworking and ultimately successful. This definition of Nike is achieved through the use of the famous athlete, the words of the ad, her facial expression, her stance and the background scenery.

The role of advertisements are simply created to conform the assumptions about the people who are either viewing or going to purchase the product which is seen in the ad. Advertisers know that specific ads are more or less appealing to a certain social class, hoping that their product will successfully land in front of the eyes of their ideal consumer, who will then be motivated to purchase what is seen in the ad.

The Purpose of Advertising The purpose of advertising is to familiarise the public with a certain brand or product. Companies spend millions of pounds a year on advertising so that when the public are searching for a product or service a certain brand is recognised and, as a result, their product or service is chosen. Companies need to ensure that their money is spent wisely. They do this by completing extensive market and physcological research.

Advertising has had a major impact on society. Some may be considered positive and some negative. Take a look around, advertisements are placed everywhere, television commercials, billboards, newspapers, and even on the sides of buses. Advertising is the basic form of marketing and trading throughout the world. Today’s society knows it as marketers trying to influence or persuade consumers into buying something. It also serves as a medium for services and businesses. There are many advertising strategies, but television commercials will always remain the number one strategy. Think about it, how much television is watched a day, probably a lot. What better way to advertise a product or service? Advertising has a positive effect on our economy. It does not only influence and persuade consumers, but it also benefits them in many ways. It also benefits manufacturers and their company, and the world as a whole.

But first, we should give a useful definition of advertising. According to the Encyclopedia Britannica (2015), advertising are ‘‘the techniques and practices used to bring products, services, opinions, or causes to public notice for the purpose of persuading the public to respond in a certain way toward what is advertised’’. Meanwhile, Belch and Belch (2009, p.18) describe advertising as ‘‘any paid form of impersonal communication about an organization, product, service or idea by an identified sponsor’’.