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The Modern Day Industry : The Changing Nature Of Consumerism

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However it is important to acknowledge that with all models, there are criticisms of this concept. Many have questioned its relevance in the modern day industry, given the changing nature of consumerism . Another criticism is that it does not “consider nonmarket changes, such as events in the political arena that impact an industry” (Referenceforbusiness.com, 2015)
In searching for data, HR can develop and use internal KPI’s to create statistics to provide quantitative internal data. This type of data is relatively easy for HR to access as it can come from their own records, however can take time to develop at the early stages for a department which has no previous statistics. They can also use external secondary data such as professional reports, many of which are also easy to access, however the relevance of such data must always be considered before putting too much weight behind the information and allowing it to influence decisions. It is also important the HR ensure that the data they are gathering is up-to-date and reliable; the CIPD is the first port of call for HR practitioners when looking at HR trends.
Ultimately the type of data HR collects depends on the business needs and industry. In order for HR to present relevant data they must have a clear understanding of the organisational plan and senior management must provide some insight as to what information they need.
The CIPD suggest that there are 7 stages to developing strategy, including:
• Defining

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