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The Music Of The Digital Age

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In today’s digital age, the record industry is booming and in 2014 alone recorded music generated almost 15 billion dollars, ("Global Recorded Music Sales Totalled US $15 billion in 2014.") and now, more than ever is the best time to capitalize on it. Due to the increased value of music and money that is being brought in from such artists as Taylor Swift, Justin Bieber, and Kanye West music is becoming a money making game.There are many start up indie labels that are capitalizing on local music scenes all around the world. By doing this they earn money, as well as promoting originality and exposing music that should be heard by the masses. Because the DIY music scene is booming, with places such as Brooklyn, LA, Philly and Austin all on the rise, now is a great time to promote, record and expose tomorrow 's future stars. For me and my label, Basement Tapes Records, I am going to create a record label that is different than the rest. I will only sign and promote unknown artists who have the potential to be great. I plan keeping everything “in-house” that includes, production, promotion, revenue, and having producers that only work for my label. By doing all of these things I feel as though I can build Basement Tapes Records, to be a successful, money making, label. Originality and the ability to be different are crucial in today’s music world. By being different I am more likely to attract more attention from people, other labels and most importantly, potential acts. Music

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