The Mystery And Inequity Of The Athlete 's Cup

The target audience for Gatorade is for athletes, but this commercial does a great job of reaching out to a wide range of athletes. The advertisement targets athletes of the older generation, along with athletes that are young. Gatorade uses two retired players, Peyton Manning and Michael Jordan, along with two players nearing the end of their careers, Eli Manning and Serena Williams, and three players that are currently in their prime, Kyle Schwarber, Matt Ryan, and Karl-Anthony Towns. The different ages in the commercial are extremely effective because athletes that would be interested in Gatorade’s products vary in age, and Gatorade had to appeal to all generations of athletes. Also, the inclusion of Serena Williams can appeal to the female athletes that view the

The appeal to ethos, or the tone of the speaker, is used very well in this commercial. Kevin Durant and Dwyane Wade are both professional basketball players and are both “stars” of their opposing teams. These characters don’t convince the audience that Gatorade products are actually good or anything. It makes the audience want to buy or use the product simply because professional athletes used them and seem to need them to get better. The use of these two athletes sets a good tone on the commercial and will help them sell products. It also

Gatorade also targets average citizens who are physically active. During commercial breaks, Gatorade is always broadcasting their product, not only is Gatorade advertised on television, but they also advertise their products on the sidelines of professional sports teams by having large jugs and Gatorade cups on the sideline that is often shown during timeouts. As result, Gatorade advertisement is a success, because when going to buy a sports drink they’re going to remember that Dwayne Wade or whoever their favorite professional athlete drinks

The athletes are getting less calories by drinking Gatorade instead of any other sports drink. They are still getting the full taste of the Gatorade but with less calories. The advertisement implies that drinking Gatorade will give you all the energy you need, and it will allow consumers to be great like Dwayne Wade. The water droplets on the Gatorade makes the drink look appetizing, and makes you want to taste it even more. Along with these techniques Gatorade uses the rhetorical device ethos to get consumers to purchase the

Youths and teenagers began seeing these advertisements and were willing to do anything to emulate Michael Jordan. The Elaboration Likelihood Model helps to realize how kids are persuaded this way by means of peripheral processing. Kids are not cognitively making a decision to be persuaded, but are subconsciously accepting the message that Gatorade will make them a better athlete, like Michael Jordan. The persona of; “If you drink Gatorade, you will be like Michael Jordan on the basketball court” began to be planted into the minds of teenagers. (Rovell, 2006). A song was even used in the commercials called “Be Like Mike” and served as a popular jingle to associate Jordan with the Gatorade brand. This served as another form of medium for Gatorade to promote their products.

“Sports drinks such as Gatorade promise better athletic performance, but in some cases they’re not really necessary. Water does the trick in many cases” (Kent). Gatorade is the most commonly sought after sports drink by athletes. Gatorade uses effective advertising to encourage consumers to buy their product. With the use of professional athletes and other celebrities, Gatorade’s ads persuade people everywhere their product is superior to consuming water. In this ad, Gatorade uses Dwyane Wade-who is a professional basketball player-to showcase their product. Wade is drinking Gatorade while in his Chicago Bulls uniform, showing Gatorade’s customers that he uses it to play well. Gatorade is willing to spend “...near-nine-figure…” amounts of money to persuade customers that drinking Gatorade is highly beneficial (“Who

The power and pleasure associated with the Gatorade TV commercial ad is meant to target specific people. After watching the commercials, it apparent that Gatorade’s only meant for the ones who’ve broken a sweat from a workout. But, what if someone’s priority is their career and they have no time to achieve an athletic figure, can they still drink

Gatorade has been sponsoring the NFL for many years, starting in 1968. Its involvement with the sport has made the drink known to many today “The official drink of the NFL” (Gatorade). According to Naomi Klein “…the wave of mergers in the corporate world over the last few years is a deceptive phenomenon: it only looks as if the giants, by joining forces, are getting bigger and bigger”(4). And that is exactly what the corporation of Gatorade was trying to carry out. By joining its name with the NFL, which at that time was becoming a famous sport to watch, Gatorade has become the number one sport drink for athletes. In the “Peyton Manning-Gatorade Commercial”, the corporation of Gatorade is not only selling their product, but is also

The hours of preparation, practice, and training that a team and coaching staff dedicate is all for the purpose of having the ability to win basketball games. At the end of the day, the purpose of recruiting, practicing, learning to communicate, and naming captains is to win games. A coach must prepare his team and put them in the best position possible to win games; he must lay out a game plan to be executed and tell his players what he expects from them before the game (Knight, 2013). One way to prepare a game plan is to watch game film: both of one’s own team and of the opposing team. Watching one’s own team’s game film allows a coach to identify the things that his team does well. Coach Knight (2013) prefers to focus on the things his team did wrong during a film study so that patterns that cause mistakes can be fixed. Preventing mistakes that cause losses is more important than praising what is done correctly (Knight, 2013). Preparing a game plan and executing it well bridges the gap between two teams that are not

Athletes only have one goal in mind, and that goal is to be the very best at their respective sport. Certain athletes will give it their all to succeed, but sometimes they just need a little extra something to excel. That is what this Gatorade advertisement is trying to convey by showing that “incredible is inevitable” (Gatorade 77) if you drink Gatorade. This Gatorade advertisement is strategically placed in the Sports Illustrated Magazine Volume 125, the special college basketball edition. The articles in this specific magazine volume tend to focus on the college basketball season, however, there are also articles about other professional and collegiate sports and players. Sports Illustrated is a magazine that generally attracts a target audience of individuals who are interested in sports, and these individuals are usually males of any age. Gatorade uses images of an athlete to appeal to the ethos of the

Basketball may seem like a complicated sport but it is not unless one makes it complicated. In the game of basketball there is the basket which has a back board made of a sturdy glass and a net made from special rope. Then there is the basketball which is made of rubber with a leather cover for grip. The players wear shorts and a jersey with a number and sometimes the last name of the player on the back and the same number and team name on the front. The player will also wear a special shoe made for the sport. The shoes are made from different materials, and the bottom of the shoe has a good, sticky

The commercial highlights a lot of important things about the drink that Gatorade is selling to consumers. It educates the consumers that the drink contains some elements or chemical that might harm some individuals if it is highly consume. Furthermore, I think the Gatorade commercial is targeting athletics because they show Cam Newton slapping two bottle of Gatorade drinks out the hands of non-athletic customer in the store. The main focus of the commercial was “sweat it to get or if you do not sweat it, you do not get it (Gatorade Company.).” Just for that slogan it shows that Gatorade only supply drinks for athletics who work hard every day to be the best they can be on any platform. The main point of the commercial is telling non athletics

The basketball game played by two teams consisting of five players. In the basketball game, the basketball player tries to outscore their opponent by passing, handling or dribbling the basketball into position for shooting the ball into their offensive basket. When either of the team player violated or foul, the fouled player attempts a free-throw of the ball changes (Mood, Masker & Rink, 1991). The free drop is important later in the game because of the free throws comprise a significantly larger portion of total points made during the final 5 minutes than the first 35 minutes of the game for both gaining and losing teams (Kozar, 1994). The fouled player required to shoot from the free throw line. The free throw line is 15 feet from the basket and has ample time to attempt the shot, so that is the easiest shots in basketball. A successful free throw needed a good concentration, relaxation, but the most important is a good mechanic in the shot. Also, the player does more practice can increase the success percentage in a free throw.

| |portraying Gatorade as a fuel for serious athletes. In a series of new advertisements, Gatorade targets|

Sports are a very important part of entertainment in society in this day in age and almost everyone watches them. Athletes go head to head and give everything they can on the court, field, ring, e.t.c to win and beat their opponents and people love watching the competition. But what about off of the court in the locker room or in public after the game? There are many speculations of if these sports stars have the responsibility of setting a good example for the people that look up to them as role models. In a commercial in 1993, basketball star Charles Barkley stated, "I'm not paid to be a role model. I'm paid to wreak havoc on the basketball court." This is true, however, many young children aspiring to be sports stars in the future cannot help but admire him and be like him in the future. Though some believe that sports stars should focus on the game and not care about how society sees them off of the court, I believe that they have the responsibility as people to be good role models for children.