Simply Optimized: Optimizing Your Businesses Social Media Profiles for the “Big 3”
It’s difficult to believe that 10 years ago extends social media as we know it today didn’t exist. Household names such as Facebook, Twitter, Instagram, Pinterest, Tumblr, Snapchat, LinkedIn and many others simply didn’t exist. Social media’s growth has been exponential and its reach into society now bleeds into every portion of human socialization and communication, it occupies our attention and shapes public discussion. Even the most traditional or tech phobic businesses cannot believe it away into non-existence. The necessity to market and promote your business through social media has in part become part of the new reality. Whether you were slow to “climb on the bandwagon” or want to make your business standout on social media there are a few simple tips of things you can do today to make this possible. Let’s take a look at the “Big 3”: Facebook, Twitter, and LinkedIn.
Facebook- First, Facebook exists for more reasons than posting cat memes, catching the latest gossip, or reconnecting with old friends/flames- it is a solid business platform. By incorporating Facebook into your marketing strategy you open the door potentially to a network of over 213 million active users in the US and Canada alone. How do you create a successful Facebook Business Page? According to Business2Community.com there are certain elements you cannot ignore:
1. Select the right name: Selecting the right first word
One of the key roles of social media from a marketing perspective is the development of a client based platform. It is becoming an increasingly important part of any business’s marketing. Businesses can utilize existing online platforms to build networks of current and potential clients. By being active online allows businesses to connect with their customers in innovative ways to become a trusted source of information and convey the passion they have for their industry.
The usage of social networking sites in today’s society has reached new levels due to the recent advancements in technology that are available to worldwide users. Because of the improvements in technology, it is common for many businesses to make adjustments to its policies and procedures to meet the needs of their customers. This strategic planning allows the companies to reach new audiences, a strategy which further enhances the company’s relationship with its customers.
No one can deny the significant and matchless power of social media. The social media world has forced companies to innovate their marketing strategies and become more transparent with the way their companies operate. It's also a great way to catapult a brand into another tax bracket. If you'd like to increase your business's bottom line, social media is an excellent way to do it. There are three foundational tactics you'll want to use when it's time to strategize and come up with a strong social media agenda. You'll want to educate and inspire, use paid strategies and communicate well.
Social media is an important way for small businesses to communicate with their customers. It is a tool that can be used to help make their business grow. Small businesses must associate themselves with different types of social media and how it can help them. With technology today, every business is expected to
We cannot deny how big of an impact social media has on our lives now, not only on people but businesses too. It has opened a whole new door to the business world and given them a big opportunity to interact and attract a larger amount of customers. It’s given us a new and faster way of communication by exchanging pictures, stories, news, blogs, online discussions, etc. In exchange businesses have benefited by a long shot just by the click of a button. With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds. It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media
Many small business owners are wading in the waters of social media, struggling to figure out how to use Facebook, Twitter, Instagram, LinkedIn, Snapchat (the list goes on...and on..) etc. to grow their brand. Although most small business owners are using social media in some capacity, it has become clear that developing a social media strategy is not as simple as it seems. It’s easy to believe that since millions of people are using social media, we should just be able to build brand recognition by simply posting content...right? Yet, when we start delivering content, posting well written blog posts, and making offers through our various social media channels, we find out that people may not be as interested as we originally believed.
My generation has grown up with technology in our hands since we were toddlers. We are dependent on technology, from Iphones, Laptops,tablets, ipods, even watches that keep us connected to a never ending supply of distant connection. Social media is the source of many problems in our society. One of the problems is the lack of communication in a relationship. One misconception about social media is that it has the ability to strengthen a relationship because you have another avenue of communication when in fact it is detrimental, due to lack of intimate interaction between two people. Social media not only takes away face to face interactions, but it leads to trust issues, cheating and a lack of confrontation.
Twitter and Facebook—Social media is one of the best means to promote the business these days and this is a great way to provide advertisements and reach out to the customers.
Today, social media is an extremely powerful tool for businesses - as of 2014, there were over 1 million users on all major social media sites! Don’t get me wrong, print and television exposure is important, but every successful business has some sort of presence on social media. If you are a new business or a solid business that wants to reach a new audience, social media is definitely key. Not sure how to start? Here are a few tips to help you make your business social media-savvy!
The networks that evolve on social media platforms like Facebook, Twitter, LinkedIn, Pinterest, Foursquare, Google Plus might include the very audiences your business serves.
Social media can be a real challenge for new businesses. But it’s vital for engaging and understanding your customer’s needs. A strong social media presence will help you create a loyal customer
A limitation of this project stems from the limited study on this subject. The internet is a relatively new mission field and the internet presents unique challenges with limited case studies to evaluate. As a result, this evangelistic tool is confronted with much reluctance and concern. First, some argue that evangelism should be a face to face encounter and not from the internet. Inviting folks into this new dimension of ministry is very challenging. Additionally, because the Silent Generation and Baby Boomers are less likely to be active on social media, they are harder to convince that social media ministry is a good for the church. “One of the issues surrounding social media is the digital divide because of the lack of knowledge about computers and the lack of access to computers as well as high speed broadband (wifi).” This limits who you can reach with social media and actually creates a digital schism with economic and social barriers. She says, “…the gap between the technological have and have nots becomes deep a deep divide when high-speed broadband is unavailable and inaccessible because of cost.”
Small business owners use social media as an engagement tool to connect with employees, bloggers, professional media associates, and, yes, with their customer base. Social networking sites allow access to a vast pool of consumers looking for products and services exactly like the ones offered on your business website. So, how do you capture the attention of internet socialites? Here are ten ways you can leverage the power of social media to your advantage.
Figuring out how to market your business online is an ongoing challenge these days. The landscape of the Internet seems to change on an almost daily basis. One thing is certain, though, social media has brought forth some influencers in nearly every industry and the impact they have on marketing is measurable.
Social media is a great way to interact with current and potential customers. There are many avenues of which you can take advantage. Try to be on as many as possible, but it is imperative to update them regularly as well. Choose the most relevant social media sites so you can reach your target audience better.