The Role Of Social Media On Global E Commerce

E-commerce is the capability of an organisation for having dynamic presence over Internet that allows the company for conducting their business electronically, in spirit of having an electronic shop. Thus, the products can be sold, paid and advertised electronically without the requirement to be processed with the help of human being. Because of massiveness of internet advertising and website can be un-covered to millions of people all around the globe with the information being able to be transformed almost promptly the site can always be kept updated with all latest products for matching with the demand of the consumers (Lee, 2005).

Social media is a great asset for businesses to use to help grow the American economy. Everyone's lives run much more effectively and smoothly when the economy is thriving, and the economy can no thrive without businesses booming. A great way for the business word to stay in the up and up is by using the media. Businesses can reach out to there clienttell to advertise a product with these sites (social media in business). Staying in touch with the people is the only way to hear their thoughts and concerns The business can grow when they are able to reach out to either existing clients, or catch the attention of a new base of clientele. With an ever changing economy it is crucial that businesses stay on top of what is trending in the markets.

We cannot deny how big of an impact social media has on our lives now, not only on people but businesses too. It has opened a whole new door to the business world and given them a big opportunity to interact and attract a larger amount of customers. It’s given us a new and faster way of communication by exchanging pictures, stories, news, blogs, online discussions, etc. In exchange businesses have benefited by a long shot just by the click of a button. With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds. It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media

E-commerce is a product that has been available since the early 90’s. It is something that people are familiar with. A product that is now part and parcel of people’s lives.

Many organizations industriously look for the opportunity to gain the competitive advantages in their industries. One of the opportunities that frequently used by the organization is the implementation of e-commerce. Thus, the e-commerce and the online sale transaction become popular in each industry. E-commerce provides many benefits, such as the saving of shopping time, the cost savings, convenience, and free from geographical constraints.

The social media are internet facilities where people can communicate and discuss through different websites or blogs. The social media has changed the world in many aspect and people are becoming more and more addicted to use these networks. People are fond of the social media because they can be social with a high number of individuals, both be real life friends, as well as strangers. Since the social media has grown to become so popular, companies have taken advantage of this as well. Their goal is

Operating a business has always been reliant on staying on top of emerging technologies. Today, the technology driving a business to success is the Internet, which can be used to buy and sell goods and services. This process of buying and selling online is referred to as e-commerce. E-commerce and its use of the Internet will sell more products, increase revenue, and shape the future of production for businesses. It is also changing how the government regulates online commerce. E-commerce is progressively becoming the way that many people shop and changing the way businesses operate, ultimately changing the world of business.

Today in modern world E commerce is present every were around us we can see it in mobile commerce, online transaction processing, supply chain management, electronic funds transfer, electronic data interchange, inventory management system and automated data collection systems.

The widespread application of internet and prevalence of globalization give rise to various influential trends in business context, one of which is e-Commerce. According to (Browne et al., 2004), e-Commerce refers to a commercial platform that allow transactions to happen via electronic devices and digital environment that requires no face-to-face or human interaction as opposed to traditional mode of purchase. E-Commerce is revolutionizing the landscape of modern business environment by offering a convenient, rapid, borderless and timely mechanism for commercial transactions. Moreover, e-Commerce provides an alternative to traditional value chain in which manufactured products need to move through multiple layer of distribution to reach the end-users. In other words, via electronic platforms, suppliers can now access their end customers directly via web-based ordering system without the needs for wholesalers

Social media has been becoming an increasingly essential part of individual daily activity. Since social media site first found in 1997 , the presence of social media today is being more ubiquitous and more evolving progressively. By 2016, 69% U.S. adults use at least one social media site daily. The number of social media users has increased rapidly compared to ten years ago which only 11% of the U.S. adult population (Pew Research Center, 2017). Social media is a type of electronic communications where people can build relationship and can share ideas to other people in active online communities.

E- Commerce is a phenomena that is emerging rapidly between businesses all over the world, and it has affected the businesses at all sizes in many aspects.

According to Dave Chaffey (2006), E-Commerce is often thought simply to refer to buying and selling through internet. People immediately think of consumer retail purchases from companies such as Amazon. But E-commerce involves much more than electronically mediated financial transactions between organizations and customers. More commentators refer to e-commerce as all electronically mediated transactions between an organizations and third party that deals with. By this definition, non- financial transactions such as customer requests for further information would also be considered to be part of e-commerce.

Electronic commerce, commonly known as e-commerce consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks.

E-commerce is generally viewed as exchange of goods or services through electronic networks or the internet. An estimated number of 2.4 billion users globally exchanges data on this platform with those known to be actively involved being teenagers and people at middle age who are pressed for time to create time for other activities and it is not only tedious but time consuming to go out shopping in physical stores. In a market scale this could be an astounding figure providing enormous market space.

E-commerce is short for Electronic Commerce and over years there are different definitions of it. Since e-commerce is identified diversely by various scholars, many researchers normally used the term e-commerce based on their research scope. In this study, the definition of e-commerce provided by Turban, Lee, King, Mckay, and Marshall is adopted since it is simple yet comprehensive. According to Turban et al. , e-commerce is " to the process of buying, selling, or exchanging products, services and information via computer networks, including the Internet” (Turban et al. ,2008; p. 4). When e-commerce is implementation successfully, it can provide companies with a wide range of chances for improving some important business activities, for example, trading relationship, exchanging information, co-ordinating logistics and communication through regional or global supply chains (Humphrey, Mansell, Pare, &Schmitz, 2003).