The Strategic Marketing Management Analysis of Lenovo Group

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The Strategic Marketing Management Analysis of Lenovo Group Wang, Wen Cheng, Dept. of Business Management, Hwa Hsia Institute of Technology, Taiwan Chu, Ying Chien, Department of Tourism and Leisure, National Penghu University,Taiwan Chen, Ying Chang, Department of Hotel and Restaurant Management, Ching Kuo Institute of Management and Health ABSTRACT In recent years, market competition in the market economy is fierce, the different economic performances and behaviors based on the enterprises’ own interests, to enhance their own economic strength and to achieve the exclusion of similar economic agents. Competition in the IT market is to drive their own material interests, because of the inherent dynamic of all economic actors, as well…show more content…
This landmark transaction is taken as its most important stage of the international strategy in the computer industry. This marks the trinity Lenovo 's internationalization strategy has risen to a new stage, which indicates that Lenovo already in the United States established a brand-name image localization. Now, the Lenovo has become the global application company (sales) that have their own package plants in more than 7 countries and cooperation plants in many countries and make the local enterprises business license and distribution contract. Lenovo is also one of the major global companies (sales), and it has its own production plants in 7 countries, its products are marketing in nearly 80 countries. Analysis of the Marketing and Management Capabilities In the domestic market, according to statistics of ZhongYikang Company: Lenovo is actually the first brand in Chinese IT industry: Lenovo‟s overall share of computer market in China has reached 21%, significantly ahead of competitors; Lenovo has a monopoly status in the personal computer market; Lenovo‟s personal computer market share is 24%, which is much higher than the internationally recognized monopoly; Lenovo also surpasses in the business computer market; Lenovo‟s business computer market share is 14%, which is higher than domestic computer suppliers and the strong brand

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