The Strategic Marketing Management Analysis of Lenovo Group

Gustavo, N. (2013). Marketing management trends in tourism and hospitality industry: Facing the 21st century environment. International Journal of Marketing Studies, 5(3), 13-25.

As a global leader in the PC market, Lenovo’s success rests on its ability to deliver consumer centric innovations in products that deliver a blend of mobility, performance and price. Design is an infrastructural element that helps define every aspect of a company, including Web site, stores, customer support, packaging, and messaging as well as its products. Lenovo has a well-earned industry reputation for delivering superior quality products. Quality is a fundamental component and commitment to customer satisfaction by delivering products that are of superior quality to comparable offerings from their competitors is the key to Lenovo’s success. In recent years, Lenovo relies heavily on local manufacturing strategies to shorten

Author suggests that business corporations should spend less on the IT infrastructure by arguing that IT is no more a strategic advantage and is similar to other commodity which is assessable to each and every one at market place. Author advices organizations to spend less on the IT capital, to wait and learn from the mistake of competitors and also evaluate the risks associated with the implementation of IT infrastructure. Author has provided the details of it spending and financial outcome of the industry. Here we need to understand that financial out come from an IT investment cannot be expected immediately or in the same financial year. First of all capital goods are very different from the information good. Business benefitted from the Information technology not only based on the how much they spent on the IT rater than how their IT operations are aligned with their

As the main reason for Lenovo using the new strategy is to attain competitive advantage, the company first have to gain economic of scale which can done by reducing production cost and selling product with lower price. As Lenovo is manufacturing their product in China which is one of the low cost country in the world, they can easily cut down their production cost there. Hence, the pressure of global integration in cost reduction is identified there. The advantages of global integration for Lenovo is the company can achieve global efficiencies and also improving the quality of product and processes. As high quality product will promotes global brand recognition and gives rise to customer preference and efficient international marketing programs. This will eventually create economies of scale, which can result in lower operational costs, higher quality standardized product and homogenization consumer

LG Electronics, Inc, is a global leader and technology innovator in consumer electronics, mobile communications and home appliances. According to LG.com (2015), LG employs 83,000 workers in 128 locations worldwide. With global sales of USD 55.91 billion (KRS 59.04 trillion), LG is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. (LG.com, 2015). LG’s internationalisation effort to is to adopt certain relations “by means of active involvement in foreign expansion rather than merely perform as a passive investor” (Jung and Dong, 2009, p. 128). According to Porter’s Diamond model, one of the factors for expansion overseas is due to cost reduction and technology learning (Jung and Dong, 2009, p.129). Due to China’s low

I might want to express my unique much appreciated of appreciation to my educator Ms. Ila Chaturvedi who provided for me the brilliant chance to do this heavenly extend on the point Motivation, which likewise helped me in doing a considerable measure of Research What’s more I came to think about such an expansive number of new things I am genuinely grateful to them.

Nowadays, travelling becomes a new trend, especially travel abroad. It can open people’s mind and obtain more experience, so, more and more people spent money on travel (Lee, K., 2002). Besides, the development of family leisure brings a new opportunity for hospitality industry in China, for example, the rising of aging market. In China, young age people spent a lot of time on their work, so they have less time to company with their parents. Thus, they prefer to sign up for a tour for them to travel with other people who are in the same age. As long as many people travel around the world, increase hotel

Innovation, localization and customization, and an efficient and environment-friendly global supply chain are the pillars of growth for Lenovo. Cost-innovation, efficient execution of strategy and a strong presence in China support its global endeavours. In-house manufacturing reduces costs and strategically located manufacturing facilities in China, Mexico and India enhance the efficiency global supply chain. It spends adequately on R&D to move ahead with the times. The R&D centres are located in North America, Japan, and China. Joint ventures and local-level innovation supports its customer oriented focus. Over the years, it has leveraged its strong presence in China, pursued incremental innovation and used inorganic growth strategies to its advantage (Ahrens & Zhou 2013). Further, geographical diversity helps it avoid overdependence on a particular market or product. Cultural diversity, supported by an inclusive organisational culture, facilitates Lenovo’s efforts to build a sustainable competitive advantage (Lenovo

1 The tourism school, Zhejiang Gongshang University, Hangzhou, China; 2School of Business Administration, Zhejiang Gongshang University, Hangzhou, China. Email: chenjue8@yahoo.com

From both the hotel’s and the customer’s and behavior. It is essential both to segment the

Companies cannot last without customers and Marketing strategies that aim to develop customer relationships (Ferrell & Hartline, 2012). Long time ago, many people didn’t think that having a Marketing Department in a company was very important or necessary. Actually, many companies start to realize that is very important and necessary have a Marketing Department inside the company for communicating to consumers what they are selling. Also, if someone wants to create a successful company has to have a Marketing Department inside of the company. For example, a strategy of Marketing is when people see some advertisement on the street or on television, or when they see promotions in magazines or newspapers.

The hypotheses was clearly stated and used to provide the initial theoretical framework. The hypothesis was also stimulated from an earlier study that stated that a larger hotel chain conducted a similar study using different variables with a common purpose. [ (Trochim, 2006) ]

As we all know that hospitality industry has become one of the developing industries across the world. The ratio of tourists is getting increased each and every year which is creating a competition not only in the different hotels but in hotels brands also. Providing the customers best services hotels are doing each and everything uniquely because of having edge in the technology. As hotels are engaging with those customers daily who are very demanding. They want the best customer service from the hotel and not only that provided with best guest facilities (Amenities and supplies needed in guest rooms). As the customers demand increased, due to these demanding customers hotels have to increase their standards this is the point where these

The author would like to carry out the primary research of this study at the Hotel and Tourism Management Institute, Switzerland which is a well renowned institute and is one of the leading hotel management schools in the country. It is also known for its high quality and globally recognized masters, degree and diploma courses. HTMi caters to over 200 students every year, providing them with world class education while encompassing a strong family environment amongst students from varied walks of life.

By Robertson Ndegwa Ngunyi 罗伯特 Paper submitted for Ecotourism Final Exam to Sun Yat Sen University, Doctorate in Tourism Management School of Business, Department of Hotel and Tourism Management Professor Liu Yan December, 2009