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The Three Types Of Mass Communication

Satisfactory Essays

1. Define mass communication.

According to the textbook, mass communication is “communication to a large group or groups of people that remain largely unknown to the sender of the message.” To go into more details, we communicate every single day, but normally to just one or two people that we happen to know. When it comes to mass communication, we could be speaking to the world or the public about an issue that we would like to address. For instance, when we go on social media, or watch the news, that would be an example of mass communication because it is speaking to a large number of audience instead of directly to just one person. It is making a message to a group of people.

2. Define convergence.

According to the textbook, convergence is “the coming together of computing, telecommunications, and media in a digital environment.” There are three different types of convergence and they all have some differences to the way certain things come together in computing in telecommunications and media in a digital environment. Even though there are three different types of convergence, they all play a very important role in mass communications. The three different types of convergence work well by themselves, but if they work together, they build a stronger impact in the media.

3. Explain the three types of convergence

The three types of convergence are Technological Convergence, Economic Convergence, and Cultural Convergence. Technological Convergence

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