This recommendation essay aims at presenting the analysis of observations regarding of the failure
700 WordsApr 23, 20193 Pages
This recommendation essay aims at presenting the analysis of observations regarding of the failure to continue Clocky’s attractiveness including the causes, the implications, and suitable recommendations for Nanda to enter Argentina’s market. By using six branding goals including awareness, image, function, feelings, appreciation and loyalty to measure her marketing strategies, this summary will focus on the marketing challenges and the first two goals to effectively bring her product to this new foreign market.
Buoyed by the media coverage and customer interest, Nanda’s business idea was expected to be successful in the market. However, Nanda Home failed to maintain its reputation as sales started to decline from about 2.2 million in…show more content…
According to Argentina’s country report published by Euromonitor International, shopping malls are often viewed as meeting points where Argentines congregate and hang out with friends as well as viewing latest products in the market. Report also found that Argentines like to see and feel the physical object before purchasing it. To get the awareness of customers towards Clocky, Nanda may launch a marketing campaign addressing Argentines’ shopping habits to promote Clocky to customers, let the customers feel and have a trial on how this device may help them to wake up and have fun. Another way to brand Clocky may be marketing it online. According to the CACE, increasing number of Argentineans use e-tailing and about one out of every nine products is sold online. In order to benefit from the ongoing trend towards internet retailing, Nanda Home may advertise online through peer-to-peer pages such as MercadoLibre.com.ar in order to raise awareness of their online stores. Maintaining well-designed and aesthetically appealing user-friendly websites and offering regular promotions may also result in more website traffic and increasing sales for internet retailers in Argentina. Also, public holidays, special dates and celebrations aimed at boosting consumption are highly anticipated by Argentine families, who love resting, spending time