This recommendation essay aims at presenting the analysis of observations regarding of the failure to continue Clocky’s attractiveness including the causes, the implications, and suitable recommendations for Nanda to enter Argentina’s market. By using six branding goals including awareness, image, function, feelings, appreciation and loyalty to measure her marketing strategies, this summary will focus on the marketing challenges and the first two goals to effectively bring her product to this new foreign market.
Buoyed by the media coverage and customer interest, Nanda’s business idea was expected to be successful in the market. However, Nanda Home failed to maintain its reputation as sales started to decline from about 2.2 million in
…show more content…
According to Argentina’s country report published by Euromonitor International, shopping malls are often viewed as meeting points where Argentines congregate and hang out with friends as well as viewing latest products in the market. Report also found that Argentines like to see and feel the physical object before purchasing it. To get the awareness of customers towards Clocky, Nanda may launch a marketing campaign addressing Argentines’ shopping habits to promote Clocky to customers, let the customers feel and have a trial on how this device may help them to wake up and have fun. Another way to brand Clocky may be marketing it online. According to the CACE, increasing number of Argentineans use e-tailing and about one out of every nine products is sold online. In order to benefit from the ongoing trend towards internet retailing, Nanda Home may advertise online through peer-to-peer pages such as MercadoLibre.com.ar in order to raise awareness of their online stores. Maintaining well-designed and aesthetically appealing user-friendly websites and offering regular promotions may also result in more website traffic and increasing sales for internet retailers in Argentina. Also, public holidays, special dates and celebrations aimed at boosting consumption are highly anticipated by Argentine families, who love resting, spending time
In 2011 AlOthaim market started a new department named electronics which highly increased the profit of the market and the growth rate reached 180% compared with 2010. Furthermore, costumers need have been covered and satisfied after launching the non-food section, which include toys, clothes, luggage and kitchenware. Along with pleasing costumers need and give them variety of options they started importing merchandise from U.A.E, Egypt, Brazil etc. Nowadays, internet has a huge impact on the market, which means that people prefer to use it to cover some of their needs. Thus, AlOthaim markets produced a website and an app to make it easier for costumers to purchase
Technology has almost become a necessity in life every day. With social networking, the need for entertainment and even in some cases for work purposes; the variety of services are close to endless making it a high demand outlet. Causing people to look and crave for high quality products. Examples are when a consumer looks for a particular
Years ago, most people thought that it would remain impossible to click a button and place an order to buy something. Today about “195 million online American consumers” order take-out, book hotels, flights or even grocery shop (Weinstein 1). Many people can pay bills and transfer money to other people through a click of a button on their smartphone. 100,000 online consumers took a survey to reveal that most people preferred online shopping than physical shopping. 73% said it “[was] time saving” and also 58% of those people said they “liked it more because there were no crowds or lines.”(Weinstein 2). Consumers care more about the time used up than going to the store to look and try out the product in person. The internet offers a huge amount of choice and diversity in how people want to do things. But with the majority favoring online shopping, it just shows the laziness of our
Another social factor is demographics. As Lululemon products are highly prices, it is important to research the social economic aspects of the neighborhood. Moreover, Lululemon faces high rates of obesity and overweight in America and Australia, hence the importance for well-trained “educators.” As Lululemon incorporated e-commerce in 2009, a technological as well as an external factor is to ensure customer service provides the same level of customer services as the face-to-face interaction in the stores, and to maintain the website up-to date. It is important for Lululemon to maintain a user friendly website that would encourage people from all ages to buy Lululemon’s products.
The company’s main objective is to increase brand recognition in the domestic market as well as
This research paper focuses on the functionality of Best Buy’s website. It further discusses the how Best Buy promotes their products. There is a description about how their website informs the consumer about the capabilities of their products. Further there is an evaluation of the contact information which includes the many options for contacting them. Due to the large variety of the products offered by Best Buy there are many ways for them to customize products to the customer needs which they attribute their sustainability. Also there is a discussion about the marketing strategies and what is in place on their website. Additionally there is an analysis of the corporation’s privacy policy
The Internet has changed the way we do virtually everything, including the way we shop. However, shopping is not the only thing that has changed. In the last decade we have changed the way, we apply for loans, study, and even plan a vacation. Doing any of these things would have been impossible a few decades ago. At present, online banking, paying bills, ordering new services, and shopping online have become part of our daily lives. Traditional brick-and-mortar stores have been around much longer than online stores, but we cannot deny that online shopping is giving the traditional stores competition. Many consumers still choose to shop at regular brick-and-mortar stores because they like to see and
Alarm clock industry is a part of the clock industry in which an investment seems to be profitable, and the reality that there are no available substitutes in the market is considered to be a huge opportunity for Nada’s Clocky to succeed in the market. Moreover the wide attention Clocky have in the media will
Nanda must consider a means of effectively continuing the current buzz about Clocky and communicating product information to interested consumers through her website and media outlets. She also needs to avoid having her product get too much exposure, which could lead to a backlash and “fad’ status.
Based on leveraging this consumer psychology, Nanda can greatly increase the value of CLOCKY’s brand. Consumers are willing to pay a premium for CLOCKY mainly because of their rational benefits (CLOCKY’s functionality, trust of Nanda, Quality, Familiarity and Availability of CLOCKY), emotional benefits (their personal preference to own a fun wakeup device – CLOCKY) and symbolic benefits (meaning of owning a CLOCKY as a fun, good-to-look, fashionable gadget)
In 1938, the brainchild of writer Jerry Siegel and artist Joe Shuster first appeared in Action Comics. Deemed Superman, the mythical hero was dedicated to fight for social justice and overthrow tyranny. Soon after, his iconic flashy red cape and tight blue bodysuit graced the shelves of comic shops as he flew straight into the hearts and minds of fellow Americans faster than a speeding bullet. In spite of being a very foreign immigrant, Superman has long been portrayed as a loyal patriot fighting for "truth, justice and the American way". Through the years however, the meaning of “American way” has become increasingly complex not only in superhero comics but in modern society as well. The unfolding scenarios of the storylines often take on
3. Occurrence: This is when the team consensually answered the question of, how likely is it
The traditional retail market has been transformed by technological advances. The internet today has allowed consumers to purchase various products from home ranging from apparel to groceries. The online shopping market has grown significantly within the past decade, leading to many online e-commerce startups such as Amazon, eBay, and mobile start-ups such as Instacart. While e-commerce provides convenience for shopping, it has created major disruption to the traditional shopping industries. Traditional retailers have since faced bankruptcy due to their inability to compete with such start-ups. The traditional American toy store, Toys R Us, announced its state of bankruptcy just last month due to a significant decline in sales. More and more consumers are turning to online giants such as Amazon to purchase daily items as a result of convenience. According to the Washington Post, Toys R Us is just one of more than 300 retailers to file for bankruptcy this year, as Americans ditch the shopping mall in favor of their laptops, smartphones, and tablets (Bhattarai, 2017). Shopping which used to require walking or a vehicle trip to stores is no longer required for consumers with online shopping. Online shopping has appealed to consumers worldwide by encompassing the business aspect of service convenience which constitute saving time and/or effort (Jiang, Yang, and Jun, 2012). For consumers whom have busy lives and those whom are physically disabled, online shopping is a positive
Abstract—Failure mode and effects analysis (FMEA) is a failure anticipation and risk assessment framework that alleviates potential failures in systems and is being used in many industries. The main goal of FMEA is to identify all failures and their modes in a system, assesses their effect and recommends corrective actions. It not only improves reliability and safety of complex systems but provides information for taking risk management actions. The conventional FMEA quantifies a risk associated with a failure by assigning Risk priority number (RPN). RPN is based on the product of occurrence (O), severity (S) and detection (D). This framework of quantifying risk has been criticized much in academia. Many advanced techniques are being used
After two years of establishing a strong online presence, the company would see the launch of the first physical store in the third year of operation. Instead of affecting the online store’s revenue adversely, we expect that the physical store will instead complement the online store. For example, the existence of the physical store would act as an excellent exposure to new consumers who do not shop online. Additionally, customers can expect to find the full range of products BoJ offers on their online store.