Tim Cook Letter

Apple introduced the Macintosh computer because it was symbolic item that would change the course of human history. No more boundaries, no more rules, and no more breaking the bond of privacy. When Steve Jobs started Apple, he not only introduced first-class technology, but he wanted everyone to feel a sense of their own privacy. He didn’t want people to give permission for Apple to monitor everything being done on Macintosh computers, or he didn’t want anyone to give access to other people through remote desktop that would allow people to work on each other’s computers (Cook). Privacy was a number one concern for Steve Jobs and it still is for Apple’s current chief executive officer, Tim Cook.

One of the major challenges facing Apple was to get the appropriate replacement of the company’s visionary Chief Executive Officer (CEO) Steve Jobs who died on October 2011. The CEO was responsible for turning Apple into what it is today. Apple is in this case challenged to purse the strategies employed by Steve, that propelled the company to new heights, and which saw the company become a

Apple is an American multinational corporation which designs, manufactures and markets a range of consumer electronics and software products (Apple Inc., 2008). At the end of last fiscal year, Apple’s worldwide annual sales amounted to $32.5 billion, an increase of 35% from 2007 (Apple Inc., 2008). Not surprisingly then, was Apple voted America’s most admired company, also topping the global survey (Fortune,

The purpose of this report is to give an analysis of the major issues that Apple Inc is facing or may face in the future. It includes an overview of the company in terms of external and internal issues and later gives recommendations on how certain issues can be resolved or prevented. The report first gives a brief explanation on the methodology that has been used and is followed by the main findings from the research. The findings include a description of the issue as well as each issue being analyzed through one of the six perspectives. It later follows conclusions about Apple and leads to recommendations that can be followed up to fix certain issues.

Apple Inc. commonly known as Apple has effectively managed to be a successful company in a very competitive consumer electronics industry by been innovative and differentiating the company’s products with similar products in the markets by offering high quality products and good customer service while the actual manufacturing of the products is outsourced to trusted third party suppliers. On a wider perspective, the company has set high standards that even the company itself has to be on its level best to maintain the standards that it has set. Over the last few years, the consumer electronics market has

Based on the video, fast forward to current day and give your opinion on whether or not Apple’s product strategy should change given its current rate of success and potential competing companies (i.e. Samsung, etc.) operating

In order to achieve those results Apple Inc. has got today the company has to pay attention to all these.

“Apple conducts business ethically, honestly and in full compliance with applicable laws and regulations. This applies to every business decision in every area of the company worldwide” (Apple Inc., 2015). This is the opening statement from Apple’s Business Conduct. Most publicly operating companies construct a business conduct or a code of ethics that is specific for that particular company. Apple’s code of ethics was written to express their most important principles and values.

Tim Cook in “ Apple Letter To Its Customers argues that if Apple creates a backdoor to the iPhone it will help the FBI, but take away their customer's privacy and security. Tim Cook uses metaphors and repetition to convey his message. Tim Cook uses metaphors of the key to help the reader understand how complicated the back door of the iPhone is. For example the passage says “It would be equivalent of a master key capable of opening

I learned that Apple is a juggernaut when it comes to their technological products and marketing goals. Apple focuses on the needs of customer’s light years ahead of their competition and even before most consumers have realized they want Apple’s products. Through their innovative marketing involving social media, word of mouth, Apple Stores they have convinced consumers about the high value of their product even lending to the formation of a “Mac cult” for its diehard fans. The way ahead for Apple is not to lose sight of its brand loyalty and continue to service the customers and entice them with the brand’s prestige. Even with the death of Steve Jobs, I believe Apple forge ahead to differentiate itself from the markets they are in.

Apple has done well in focusing on the customer’s needs and wants as it is related to the quality of the product or service as well as price.

Title: Apple Inc., and their success with Sustainability, Ethics, Leadership, Corporate Social Responsibility and Triple Bottom Line reporting and Globalization.

Tim Cook shares an excellent rapport with the Wall Street, top officials, and government authorities. He has recently announced to pay dividends to shareholders which has created a lot more positive image among the investors and increased the share price effectively. Thus such changes in operational efficiencies and publicly clean image can do wonders for the company and can uplift the most underappreciated factor behind Apple’s success because it’s evident that lot of attention is being given to the design and snazzy marketing, which are equally important.

Apple prides itself on offering innovative technology to a society that has become dependent on it. In markets inundated with companies offering similar products and services, Apple has had to rise above and distinguish itself from the masses. While their products have a cultivated a devoted-customer following (our family is one of them), their organization and the values it espouses are what will help them to remain a relevant and successful company in the tech world.

Apple has achieved more success under the leadership of Steve Jobs than under the leadership of current chief executive officer (CEO) Tim Cook due to differences of management style, research and development and Apple’s profitability as a result of these differences in management.