Tim Cook Letter

Satisfactory Essays
After reading Tim Cook's letter, I thought he did an excellent job of exemplifying ethical communications. He was honest with the apple customers about the accusations that are going on over in Europe with the European Union, but he also explains that Apple has been paying the legal measure of taxes due to Ireland. Tim Cook also is very professional throughout the whole letter and doesn't bash the European Union. This letter helps Apple maintain its credibility because Tim Cook addressed the problem straight up to the Apple community and defended the companies actions. By doing that, he has shown that Apple is honest with their customers, responsible for what they are being accused of, and will not back down when they feel they are being
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