Tim Cook Letter

I learned that Apple is a juggernaut when it comes to their technological products and marketing goals. Apple focuses on the needs of customer’s light years ahead of their competition and even before most consumers have realized they want Apple’s products. Through their innovative marketing involving social media, word of mouth, Apple Stores they have convinced consumers about the high value of their product even lending to the formation of a “Mac cult” for its diehard fans. The way ahead for Apple is not to lose sight of its brand loyalty and continue to service the customers and entice them with the brand’s prestige. Even with the death of Steve Jobs, I believe Apple forge ahead to differentiate itself from the markets they are in.

On February 16th, 2016, Apple CEO Tim Cook wrote a letter to customers that would eventually place him at the center of a crucial national debate. The letter came after the Justice Department decided to take Apple court for refusing to unlock the iPhone of terrorist Syed Farook. In the letter, Cook stated that creating a piece of software meant to bypass security features so that the FBI could enter the phone with brute force would only hurt the good people using their software and not the terrorists as intended. By speaking out on such a controversial topic, Tim Cook accepted the fact that he would be the target to ridicule and threats. Donald Trump, the 2016 Republican nominee, called on his supporters to boycott Apple until they comply,

Apple introduced the Macintosh computer because it was symbolic item that would change the course of human history. No more boundaries, no more rules, and no more breaking the bond of privacy. When Steve Jobs started Apple, he not only introduced first-class technology, but he wanted everyone to feel a sense of their own privacy. He didn’t want people to give permission for Apple to monitor everything being done on Macintosh computers, or he didn’t want anyone to give access to other people through remote desktop that would allow people to work on each other’s computers (Cook). Privacy was a number one concern for Steve Jobs and it still is for Apple’s current chief executive officer, Tim Cook.

Not a few celebrities in the Knowledge Economy have expressed solidarity with Apple. For example, Sundar Pichai, Google CEO, who through Twitter stated that the decision of the federal judge install technology companies in a position to hijack the data to their own customers, in order to serve the FBI, which is inadmissible.

Apple Inc. commonly known as Apple has effectively managed to be a successful company in a very competitive consumer electronics industry by been innovative and differentiating the company’s products with similar products in the markets by offering high quality products and good customer service while the actual manufacturing of the products is outsourced to trusted third party suppliers. On a wider perspective, the company has set high standards that even the company itself has to be on its level best to maintain the standards that it has set. Over the last few years, the consumer electronics market has

As a citizen of this country,I feel what Apple claims is true. Tim Cook wrote a letter say they were not going to create a backdoor because if it fall in the wrong hands. He said “they need their privacy” I agree about that. ¨In today’s digital world, the “key” to an encrypted system is a piece of information that unlocks the data, and it is only as secure as the protections around it. Once the information is known, or a way to bypass the code is revealed, the encryption can be defeated by anyone with that knowledge.¨ I feel the same that apple should not create a key to access the iphone.

In order to achieve those results Apple Inc. has got today the company has to pay attention to all these.

In 1996, Apple was a struggling company that had lost more than 70% of its market capitalization in the past decade. Apple’s sales had fell dramatically and their new personal computers weren’t particularly popular with consumers. The return of Steve Jobs to the company was a turning point for Apple and initiated a new era for the firm. With the launch of innovative products such as the iPod, iPhone and iPad, Apple became the biggest brand in the world. Now it remained to be seen if Tim Cook would be able to continue to develop new products and maintain Apple’s success.

Hi again Josephine! I enjoyed reading your post as it encouraged me to think of new ideas in helping children learn print; furthermore, the part where you mentioned children would know the letter "M" because of "Macdonald's" was very accurate, and a brilliant connection to make! If children can learn and be exposed to a letter before they even enter school, they will be equipped with the knowledge , and soon learn this letter they know is also in other words. Soon, they would then learn the sound to this letter and be able to apply it into words, and eventually understand words have meaning. I believe it's spectacular for children to learn this and make the connections, and as you mentioned it all begins with the foundations. Such as, simply

November 1, 1960 Tim Cook was born in Alabama and grew up in the small-towns of Robertsdale. His father name is Donald, he was a shipyard worker. His mother name is Geraldine, her worked at a pharmacy. And Cook has two brothers.

Apple has achieved more success under the leadership of Steve Jobs than under the leadership of current chief executive officer (CEO) Tim Cook due to differences of management style, research and development and Apple’s profitability as a result of these differences in management.

Apple has done well in focusing on the customer’s needs and wants as it is related to the quality of the product or service as well as price.

One of the major challenges facing Apple was to get the appropriate replacement of the company’s visionary Chief Executive Officer (CEO) Steve Jobs who died on October 2011. The CEO was responsible for turning Apple into what it is today. Apple is in this case challenged to purse the strategies employed by Steve, that propelled the company to new heights, and which saw the company become a

Apple is an American multinational corporation which designs, manufactures and markets a range of consumer electronics and software products (Apple Inc., 2008). At the end of last fiscal year, Apple’s worldwide annual sales amounted to $32.5 billion, an increase of 35% from 2007 (Apple Inc., 2008). Not surprisingly then, was Apple voted America’s most admired company, also topping the global survey (Fortune,

The purpose of this report is to give an analysis of the major issues that Apple Inc is facing or may face in the future. It includes an overview of the company in terms of external and internal issues and later gives recommendations on how certain issues can be resolved or prevented. The report first gives a brief explanation on the methodology that has been used and is followed by the main findings from the research. The findings include a description of the issue as well as each issue being analyzed through one of the six perspectives. It later follows conclusions about Apple and leads to recommendations that can be followed up to fix certain issues.