A Synthesis of Tipping Points The 21st century experiences countless fashions and trends as they come and go.
There are many new shirts, new book genres, new flashy games etc. that are not uncommon news headlines. However, one must consider exactly how these trends spill into mainstream outlets in the first place. What causes an arbitrary fashion choice to become the epitome of a teenage girl’s dream shoe closet? What causes a noxious and hazardous activity to become a full blown addiction? In Malcolm Gladwell’s The Tipping Point: How Little Things Can Make a Big Difference, he focuses on finding the answer to such questions. His work specifically proposes a theory on how mainstream epidemics gain initial traction and can simply tip and grow exponentially. A mainstream trend does not merely appear without warning—most likely, the thought behind the trend had been around for a while. According to Gladwell, in order for a trend to grow amidst the influx of newer trends, three types of people must be working hard behind the scenes. In the chapter “Case Study: Rumors, Sneakers, and the Power of Translation”, Gladwell details the roles of Connectors, Mavens, and Salesmen, and how they unknowingly act together as a bridge between hipsters and mainstream media. Gladwell’s assessment of the Connectors is valid, as they play the role of the bridge itself as he/she has to be cogent and merge two completely different strata. An excellent portrayal of this would be Gladwell’s example
In Style Wars, there was a scene where it showed that it was traditional for old taggers to pass down graffiti from generation to generation through oral communication; they are expressing these ideas in graffiti in only one expression since it’s the same individuality passed down. This is a representation of how hip hop was folk since everything was oral, and only people within the local community knew the statement that was expressed; there was also only one way of interpreting an idea as well. There was limited diffusion because they could only diffuse these ideas through bombing, which didn’t diffuse the ideas extremely far. Fast forward to now, with one statement comes many different statements evolving from that one statement that is individual to them; any expression can influence other expressions creating numerous interpretations. The reason why there are more expressed ways is because more people know about the hip hop ideas through mass media and extensive diffusion. This shows the transition into pop culture by having hip hop culture at a global scale since any popular idea is rapidly diffused-ex. in a matter of hours, there could be a version of a song that was just published that expresses their own individuality. Hip hop culture has changed from being a folk culture only some knew of to something anyone around the world can express in their own different
According to Gladwell’s “Law of the Few,” the successes of social epidemics are attributed to the efforts of three types of individuals: the connectors, mavens, and salesmen. First, he uses the example of Paul Revere’s ride to spread news warning the local revolutionary leaders about the incoming British. These leaders would, in turn, spread the word to others. Paul Revere is the successful social man in this example. Gladwell states that, “The success of any kind of social epidemic is heavily dependent on the
Throughout The Tipping Point, Malcolm Gladwell explains to his reader his ideas about drastic changes in society, and how they seem to occur so rapidly. In this particular selection, Gladwell emphasizes the purpose of “connectors”, saying that they have a “special gift for bringing the world together (page 38)”. Gladwell states that part of the reason information or trends spread like wildfire is the presence of a specific group of people. They are called “connecters”, and they are people who know, or are connected to, people of “different worlds (page 51)”, and bring them together. In his book, The Tipping Point, Gladwell uses different forms of persuasion, rhetorical questions, and organization to
Society is stocked full of various trends and epidemics. To many, the way in which these trends start is a mystery. As members of a society, we often subconsciously take part in these patterns without questioning our participation. Therefore, people continue to ignore the drastic changes in society, and the reasons why they occur so swiftly. There is a lack of motivation to take a step back and inquire about society as a whole, and rethink one’s actions. In The Tipping Point, Malcolm Gladwell effectively discusses and analyzes how and why ideas spread throughout societies using the rhetorical appeals, ethos, pathos and logos.
Overall, Jenkins is interested on the impact convergence has on popular culture, however, considering the process of convergence of modes, he recognizes that popular and political cultural are beginning to blur. Like cultural, both new and old media alike are begging to blur and evolve, while delivery technologies become obsolete and get replaced. An example would be the replacement of floppy disk to CDs and more commonly now, the use of USBs, Jenkins describes this as “The Black Box Fallacy”, where media combine as one
Throughout American history and the 1900’s, fads have been a hugely successful form of self expression. From fashion, to recreation, to dumb and sometimes dangerous things that youths do, fads are a way to distract from the troubles of the world and find something else fun to do.
How big is the world? Some might ponder and the answer is, not as big as it seems. The world isn’t a scary, huge and untouchable place, as it is perceived to be. In reality, the universe is just a blank canvas filled with unique and mesmerizing people. That shapes our world into what it has become. The world would never be what it is without the people living on it. In the Tipping Point, Malcolm Gladwell explains the theory of the world and how it seems to be and control everything. Although, it’s the people in the world that make a difference. However people don’t believe they can change and make a difference in the world, but they can. Everyone has the power to change the world and shape their lives and others. Therefore it's up to them to decide if it will be for good or evil. In The Tipping point, Malcolm Gladwell uses the motif of how little things can make a big difference, for example, hush puppies. This motif signifies how the slightest movement in just the right place can change the world completely. We all have the power, but it can just take one to change the world.
4) How would you relate “the law of the few” to a transition management team?
On “The Tipping Point” by Malcolm Gladwell discuss different concepts that explain the sudden spread of a product or idea. Gladwell explains that this sudden and instantaneous spread is very similar to an epidemic. Gladwell uses the examples of fashion trends, the success of a book, the decrease of crime in New York City, smoking and the increase of suicide rate. To explain “the three rules of the Tipping Point, the law of the few, the stickiness factor and the power of context” (29) influence how a trend, product or action takes off as an epidemic. In the power of context Gladwell introduces a different way of being a connector. That one person can connect to many groups (173) and that small groups have the potential
Around the middle of the 20th Century man cultures started to grow beyond what they previously were thanks to different mediums (such as television and music) helping to push boundaries; with this came the birth of pop culture. Considering pop culture is a shortened version of popular culture it’s clear that many of the things in pop culture would be short lived. The short lived trends and happenings are labeled as “fads”. Strangely enough, some fads progress beyond their short lifespan and actually become a mainstay in the varying international cultures. One such example might be familiar as it is common in today’s society. This example is, indeed, video games.
The Tipping Point is a book by Malcolm Gladwell which explains how little things can make a big difference in the world. Chapter one starts off by identifying the three characteristics of epidemics and stating examples for each. The three characteristic are contagiousness, little changes can have big effects, and changes occur suddenly. In many people’s mind sickness is the number one thing to be thought as contagious but other things such as fashion, crime, and even bad behavior are as contagious too. As changes occurs it increases geometrically in an epidemic, not arithmetically. An example in which a change occurs suddenly is when an invention is created such as fax machines were invented in the 1800s and cell phones were invented
What can one consider being a tipping point in a situation. Is it when a situation changes from bad to worse? Could it be when it changes from good to better? Or could it be from when it changes from a bad situation and all of a sudden it turns around and becomes good? In my essay we are going to explore the tipping point from four different authors: Malcolm Gladwell, Mary G. King, Lynne M. Anderson, and Christine M. Pearson. From subject of: hush puppies, teen suicide, crime, smoking, incivility in the workplace and the black women’s breakthrough into clerical work. There could be many reasons why there were tipping
C. Thesis Statement: Music Videos, music television, and the growth of hip hop music play an important role in the marketing of the hip hop artist. Brought into households through mass media, hip-hop fashion is a cultural phenomenon that revolutionized the idea of personal style through innovation of hip-hop aficionados.
For almost twenty years now, people have been relying on fast fashion, a fairly new notion, which
This book report discusses the best seller nonfiction book, “The Tipping Point” by Malcolm Gladwell. This book is an interesting read to understand the science of epidemics in all areas of life. The author various examples to elaborates as to how small actions at the right time, in the right and with the right people can create a tipping point for a product/service. For instance, Hush Puppies ‘tipped’ in 1993, when a few fashion-forward hipsters from Soho New York started wearing the failing brand again. A chain reaction was triggered through this small event, which cascaded though the US increasing sales and creating a word of mouth epidemic. Gladwell explains three point plan of how any brand