Tipping Point Analysis

Decent Essays

A Synthesis of Tipping Points The 21st century experiences countless fashions and trends as they come and go.
There are many new shirts, new book genres, new flashy games etc. that are not uncommon news headlines. However, one must consider exactly how these trends spill into mainstream outlets in the first place. What causes an arbitrary fashion choice to become the epitome of a teenage girl’s dream shoe closet? What causes a noxious and hazardous activity to become a full blown addiction? In Malcolm Gladwell’s The Tipping Point: How Little Things Can Make a Big Difference, he focuses on finding the answer to such questions. His work specifically proposes a theory on how mainstream epidemics gain initial traction and can simply tip and grow exponentially. A mainstream trend does not merely appear without warning—most likely, the thought behind the trend had been around for a while. According to Gladwell, in order for a trend to grow amidst the influx of newer trends, three types of people must be working hard behind the scenes. In the chapter “Case Study: Rumors, Sneakers, and the Power of Translation”, Gladwell details the roles of Connectors, Mavens, and Salesmen, and how they unknowingly act together as a bridge between hipsters and mainstream media. Gladwell’s assessment of the Connectors is valid, as they play the role of the bridge itself as he/she has to be cogent and merge two completely different strata. An excellent portrayal of this would be Gladwell’s example

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