Tutti Matti – Practice Case
This case meets the conditions of my signed Academic Integrity Statement on file with the Instructor.
Alida Solomon is currently facing these critical issues is her restaurant, Tutti Matti. 1. How to continue to expand her business and avoid problems during the SARS outbreak. 2. How to build awareness and obtain new customers. 3. How to make better use of her time and resources.
Tutti Matti has been open for 6 months and has already become a profitable business earning sales of $210,000. Her plan is to finish the year with sales of $500,000. The SARS outbreak, decrease in tourism, seasonality and family and friends have decreased attendance at the restaurant and …show more content…
In order to attract new customers she can introduced promotions during those days to not only have customers come for dinner, but also as a way to attract new clientele. Similar to how some other restaurants increase sales, Tutti Matti can introduce Pasta Mondays and Tuesdays, offering a discount on the pasta dishes. Solomon should consider offering dinner combos that put smaller portions of various dishes in one combination. This allows customers to taste a variety of Tuscan cuisine and may be intrigued to try more the next time. Often people may try one dish and dislike it and may not come back to the restaurant. Another way to attract smaller families is by offering a kids menu and also offer free wine tasting before the customers have ordered. The customers may enjoy the sample of wine and become interested in trying more.
Option 3 – Advertising / Website
In the first 6 months of business, Solomon has only spent $500 on advertising. She intends on increasing her annual budget up to four times for the next year. This gives her $4000 to spend on advertising. One of the emerging trends is creating a website. The website would cost her $2088 to start up and an additional $588 to maintain each year. Exhibit 3 shows calculations of Advertising. The website is a good way to promote the website, offer coupons, have contact information, menu items and prices, and ability to book
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The website will provide an avenue for exposure to the international world for advertising purposes and also allow for the sale of items over the internet through an online store.
Although there was no institutional action given, this paragraph is to follow up with the conversation I had among Dr. Emil Chuck and Mr. Steven Scherger about the first academic violation I had at Case Western Reserve University.
37) Zhao is advertising her import-export business and wants to find the most cost-effective way of delivering the desired number and types of message exposures to her target audience. Zhao is considering her ________________.
Thus, Ms. Simmons was FORCING me to engage in ACADEMIC MISCONDUCT to help her indolent son, by completing his homework on his behalf. Ms. Simmons was PERSISTENT and made three (3) consecutive attempts to force me to complete her son’s homework. Being an extremely busy college student under great pressure to satisfy my personal academic responsibilities, I did not have any time for this UNETHICAL and INAPPROPRIATE DEMAND made by Ms. Simmons, thus, I POLITELY declined her request.
Nevertheless, the majority of customers are very satisfied with the amount of serving along with the quality of their meal as well as the price paid. The strategy of being a low priced high value added has seen problems due to lack of customers which is affecting the bottom line drastically. This inevitable circumstance has put a hold on operations and started an investigation upon various neighboring competitors and their own strategies.
The content providing business is a highly capital intensive business. Therefore, the capital required to enter the strategic group and compete is extremely high. To calculate the capital required for a new entrant, we first found the average revenue of the strategic group (~$7.5 billion). We then assumed that a new entrant would have to capture about a third of this average to even make an impact in the industry. Taking this assumption into account, we figured that the new entrant would need about $2.5 billion in its first year of operation. Using this revenue, we then calculated the first year expenses the new entrant would incur.
3. Increase new business revenue by $5 million within the first 6 months of project completion by having an increased awareness and knowledge of customer needs, improved reputation, and the best blend of customer and project knowledge
Service is important in the food and beverage industries, that customer always have a high expectation and needs while dining in the restaurant. To find out how well the service provided, quality is a main element to every service. According to Haksever et al (2000), “Quality is ‘the totality of features and characteristics of a product or service that bears on its ability to satisfy given needs’”. Therefore, service quality is one of the main point in every restaurants to allow them improve and upgrade their level of image and reputation. In this report, Bella Italia was chosen to have an overview of its service quality. It will be find out how well the service practice was made and which part of service can be improve within the restaurant by using the service quality analysis, service recovery, customer feedback mechanism and benchmarking.
We have to spend a substantial amount in developing our customers’ base. For example, we will print fliers and this will cost the business an estimated sum of $2000 dollars. These fliers can be distributed to 10,000 customers, meaning that each customer will absorb $0.2. In addition to this cost, we need to spend some money for transportation as we get these fliers around. This can be estimated as $500. This entire process will definitely takes us around two weeks to complete it. A success in this process will put the business in a very good
Economic environment – Because the United States is still recovering from the recent recession, more and more consumers are price sensitive. Consumers are saving more and have less disposable income to spend on dining out. This is one of the major threats to Masamoto's. They need to be able to convince consumers that they are receiving an excellent meal at a good value by eating at their establishment. Masamoto's must also be smart in their pricing strategy because high prices can drive away consumers, but prices too low can result in little or no profit.
Businesses can be recompensed for their advertisements to perform on the sheets of a variability of websites, most normally in the method of banner promotion. The admiration of a website typically commands the price of enlisting an advertisement. Some businesses involve themselves in mutual marketing, which can benefit amended expenses. Many promoters also aimfor consumersby using mailing lists and by inflowingdeliberations in online mediums and chat areas, though this is sometimes disheartened by the group’s mediators.