Urban Decay : A New Standard Of Beauty

The sexualisation of women in advertising has become a very prominent and controversial issue in today’s society. Many brands, products and campaigns we are presented with portray women as being available and willing sexual objects, who exist to cater to the male gender. Gucci is one such brand that does this, focusing on emphasizing the sexual appeal of the female gender in order to sell their products, because as advertisers know: ‘sex sells.’ This new cultural shift can however, be seen as politically regressive for women, as the ideology it brings negatively impacts how women are viewed by society and how they view themselves.

The Cover Girl ad from March 2011 includes a picture of Queen Latifah in a beige like colored background with her green eye shadow on. Queen Latifah has small brown eyes with very long and luscious black eye lashes. She has a big and beautiful smile with shiny white and straight teeth. Queen Latifah also has a nice pair of small, gold, round dangling earrings in her ears. The word “Cover Girl” is displayed in big and bold green letters across her forehead, all to help improve her the way she looks. Queen Latifah is written in small green letters underneath in the right-hand corner right underneath the word “Cover Girl”. This picture of her is from her head to her shoulders, just enough for the viewers to focus on Cover Girl’s product, which is the makeup. You cannot really tell what type of shirt she is wearing in this photo but the little piece of frill coming off of her shoulder matches pretty well with the whole color scheme of the ad. She also has her hair pulled back into a long pony tail to also help show off their product even more. This advertisement by Cover Girl effectively uses logos, ethos, and pathos to convince the viewers to buy Cover Girl products.

Advertising is everywhere, it’s online, billboards, magazines, and the most popular television. Different advertising are mostly targeting towards a certain gender, age, or interests. Covergirl advertising is mostly targeted at women, and is also seen in every place you can think of. You most likely could go up to any girl and ask her-what is the Covergirl slogan? Easy, Breezy, Beautiful, Covergirl. Covergirl has done a great job at advertising there make-up products. Covergirl has branched out to every type of advertising there is. They have commercials, bill boards, online ads, there in many magazines, and they are also being promoted on the poplar show America’s Next Top

Fashion plays a major role in a person’s life because it is expressing how one looks and feels about one’s self. Clothing, accessories and makeup communicate fashion, which are all successful ways of bringing attention and persuasion to popular fashion brands. However, can also lead consumers to higher standards thinking that they can resemble the professional model posing in the advertisement. Like a Cover Girl advertising fade proof, waterproof, and ignore- proof mascara and new intense eye shadow blast that has a photo of Drew Barrymore behind a light grey background with light blue eye shadow around her entire eye. Likewise, revealing Drew Barrymore’s greenish blue eyes with perfectly curled black eyelashes that one can have from the use of this particular new Cover Girl eye shadow blast and mascara.

Advertisers, especially fragrance advertisers stick to a ‘house style’ and because of these similarities we have expectations of what they will include. The advert I have chosen is Estee Lauder perfume, which features Kendall Jenner. Some of the features we expect on fragrance adverts are glamour, beauty and attractiveness to be shown. It is very common for advertisers to use well-known celebrity such as Kendall Jenner. It is a technique to get people looking at the advert because audiences admire celebrities, success and importantly ‘beauty’. If a ‘normal’ ‘everyday’ woman were to be used for adverts then it would catch less attention, as they are not known and the product would sell less because people assume, if celebrities use the

Helen Landsdowne Resor and the Woman’s Copy Department decided to use and upgrade the testimonial as a way of advertising. Distinguished women were interviewed and asked to endorse the product. The first testimonial featured Alva Belmont, a wealthy society woman and feminist (Peiss, 1998). The full-page advertisement, ran in the leading women’s magazines. Belmont refused to allow her picture to run, concerned that it would diminish her prestige and reputation. Other testimonials featured women such as Alice Roosevelt Longworth and Mary McConnell Borah, daughters and wives of powerful men, visible in the world of politics. These ads intended to show case distinguished women not only because they were beautiful, but because they had accomplished something of significance to women. The campaign had been created to impart an image of status and prestige to skin cream, and the advertisers increasingly used this tactic (Peiss, 1998). Even women who identified themselves as feminists found themselves caught in contradictory impulses. They recognized the variations in women’s experiences in modern society and celebrated women’s achievements. In these ads they maintained that beautifying and achievement do not need to be mutually exclusive: caring for appearance could be seen as an aspect of women’s self-expression and dignity. Even with a background in feminism and reform, many women found themselves actively reinforcing conventional notions of gender difference (Peiss, 1998).

Everyday we expose ourselves to thousands of advertisements in a wide variety of environments where ever we go; yet, we fail to realize the influence of the implications being sold to us on these advertisements, particularly about women. Advertisements don’t just sell products; they sell this notion that women are less of humans and more of objects, particularly in the sexual sense. It is important to understand that the advertising worlds’ constant sexual objectification of women has led to a change in sexual pathology in our society, by creating a culture that strives to be the unobtainable image of beauty we see on the cover of magazines. Even more specifically it is important to study the multiple influences that advertisements have

The unique text of this advertisement also plays a role in its effectiveness. Powerful text with a bold meaning is one of the most important parts in achieving an interesting advertisement. Text should be short enough to read, but detailed enough to get a point across. The text of this advertisement appeals to women. Within the text, references are made about both women’s left and right hands. Since the ad is for a new style of a diamond

I have been using makeup since I first could get my hands on it, when my mom would leave it out and in my reach! Makeup has always been so exciting to me because it allows you to change your appearance in so many different ways. The makeup industry continuously advertises new and improved products evolving with societies trends, along with competing with other popular industries, for example Covergirl, Lancome, Tarte, and Maybelline. Maybeline is known for their affordable prices and their variety, they have came out with their newest collection Maybelline Lash Sensational mascara sold at Ulta Beauty Cosmetics, Sephora, and online stores. This mascara offers “ a sensational, voluminous, push up, look” and boy do the models eyelashes look just like that! Now, Urban Decay is a more expensive makeup brand that provides

If you look above you would be mesmerized by the ad, the beautiful colours, the gorgeous girl, the facts and then the product. Many people are blinded by believing that these new products will make people more specifically the targeted audience of young women more beautiful and that if they wear this product they will become as pretty as the girl in the ad. During this speech the topics that will be covered are the images, language use and AIDA (attention, interest, desire and action). Also about how they have used different types of techniques such as using famous people, using the product in the ad and using bright beautiful vibrant colours to captivate the audience.

Due to its colorful, attention-grabbing images of lipstick and the text that appeals to ethos and the desire for attention, the Urban Decay advertisement is successfully persuading women to purchase the company’s Vice Lipstick. What makes this advertisement so persuasive  is that they offer and show you the different shades the lipsticks comes in and they have Ruby Rose modeling it.

Nowadays, sex appeal is essential element for advertising; sex is everywhere that has been becomes the media constant companion. Sexual in advertising has many types such as nudity, sexual behavior, physical attractiveness, sexual referents and sexual embeds that make sex is exist in advertising across many forms (Reichert & Lambiase, 2003). Therefore, Reichert (2007) state that sex in advertising has been defined as advertising tool for a wide variety of products that use sexuality in the form of nudity, sexual imagery, innuendo, and double entendre. Shahid as cited in Reichert (2007) said that sex in advertising really works in some products, at least for advertisers like Calvin kelvin, Dolce & Gabbana and Victoria’s Secret. They are successful through use erotic appeals to get commercial success. A message if want has opportunity to influence viewers, at least let their seen or heard, use sexual in advertising is effective approach, therefore, sex used in advertisings primarily to attract attention to the advertising (Reichert,2007;O’Barr,2011再找2个) . Sex in advertising

The Revlon Beauty Company is a global and classic brand. An advertisement found in Glamour Magazine, promotes the sales of Revlon’s well-known nail polish enamel. The ad features a man with a woman’s hands draped over him to promote new nail polish colors. Revlon attempts to convince readers to purchase beauty products, including nail polish, through the use of colorful imagery, diction, and appeals to pathos and ethos; overall the ad is fairly effective at convincing the target audience of women ages 18-40.

Unlike the Self Esteem and Secret Deodorant advertisements, which project a flirtatious and heavenly attitude, Ralph Lauren’s advertisement for the new scented hair collection portrays a model with a sexually suggestive attitude. Ralph Lauren, a clothing line known for its natural yet sexy look, attracts young females with the desire to be well-known. Although the photography appears rather simple and plain, the readers

At first glance the advertisement seemed so simple and to the point, but the image has an emotional pull that people still cannot resist. We see a beautiful woman basking in the glow of the night’s sky. In the background we see the castle, which represents her