User Generated Content Driven Platform
User generated content is any content, such as blogs, discussion forums, tweets, podcasts, digital images, video, audio files and any other forms of media, created by the users of an online service or system. The purpose of this type of content is to drive conversation and create engagement. The website or service itself usually does not produce this content.
For many years, people have shared information about different brands of objects. Previously people spread this information to one another by word of mouth. One person would speak to another and perhaps discuss the attributes of a particular item. However, the popularity of the Internet and the growth of social media now make it possible for anyone to take their ideas to digital spaces where they can create and share their discussions publicly or privately.
With the evolution of social media and mobile technology, there has been an enormous growth of user-generated content types along with an enhancement of the quality of UGC. Some types of USG include images, videos, infographics, blogs, status updates and tweets. Facebook, Pinterest and Twitter are examples of social platforms that operate on user-generated content. Product reviews and online forums also make use of UGC.
Today’s content creators have many tools available to them to construct high-quality UGC. These include photo and video editing tools that take minimum effort to use. Self-publishers and owners of their own
Examples of social media sites include Myspace, Facebook, Twitter, Instagram, Snap Chat, Yik Yak, and so on. Our culture, as a whole, is surrounded by it on a daily basis, and new sites are developed frequently. Consequently, the use of social media has been growing in
Visual content is obviously gaining immense popularity and influence in the entire realm of social media. The majority of users of Pinterest are teens and young adults. The users of these visual forms of social media is the future community of consumers. Even with the versatile features, Facebook
Social media is group of online commutation tools made available to the general publics and based on community interaction and sharing of content such as videos, tweets conversations likes, pictures etc. etc. According to Mintel (Mintel 2016) most prominent brands are starting to incorporate the latest going in the social media community such as trends, memes and latest news in the social media to try and connect the younger crowd and allow them to visit their social media platform.
Social media plays an important role in the communication of thoughts, ideas and informaton and has become a significant aspect among many people. Its influence has extended across the world with thousands of users consuming it everyday from various parts of the globe. Social media has developed a significant change as opposed to previous methods of communication such as fax and mail.
According to the textbook, “Content is the unit of value in a social community, akin to the dollar in our economy” (Tuten & Solomon, 2015, p. 166). In other words, it is able to provide a social object for community participation. Content is the information and experiences directed towards users of social media. For instance, money needs to be able to retain its worth on a day to day basis, if people are going to be using it to pay for goods and services. The same goes for content in the social community, in which it needs to be consistent.
Currently, social media is the most popular method of communicating and interacting with others. It is a methodology to new media as it changes and evolves with our needs and expectations. Social media has evolved and adapted to become a huge part of our personal and professional lives.
Businesses use platforms such as Twitter, Instagram, and Facebook as a modern tool to share information with their customers. Facebook offers the option for businesses to create a fan page for their company or product. Twitter allows the use of 140-character posts that users can follow, tweet, or retweet. Blogs are less commonly used, but allow businesses to write in journal type format. YouTube offers a video-library to its users with millions of viewers around the world. There are many other types of social media but most of them follow similar general communication capabilities. Utilizing these
Technology advancements have recently been on a hasty rise. Similarly, the developments and influence of social media have also been rapidly progressing. Social media is described by Martin and Cazarré (2016) as ‘any communication platform, used by Internet-based technologies and for any hardware platforms that enable their users to exchange information at any given time and place’. Some of the most
In this day and age, social media has become an integral part of our lives. It has created a platform for people to share information instantly and communicate with people all around the world. Facebook is the most outstanding example of successful social media network. According to the first quarter 2015 earnings announcement by Facebook, the site has achieved 1.44 billion active users per month, and 65% of which are daily active users. Other social networking sites such as Twitter, Instagram and LinkedIn are also a powerful means of communication. With such a large audience, social networking sites provide ample opportunities to acquire information, network, and connect with friends.
Social media has now become a part of our modern day society and has a huge impact on our lives on a daily basis. Social media is the use of web and mobile-based technology to support interactive content. This content tends to be user generated and then might be promoted by other users to a new outlet or audience. Social Networking is a great
Social media is a technological tool that allows users to share information (Business Dictionary, n.d.). Other common features include the ability for visitors to create personalized profiles or accounts where they can post information for others to view and the ability to link their accounts to others (Nations, n.d.). Within the term the “social” component means sharing with others and the “media” component refers to the technology that allows for the sharing (Nations, n.d.)
Social media is a collection of user-driven, web-based technologies including blogs, social networks and video-sharing platforms. Together, these media have revolutionized the way we communicate and share information. Because of its relative newness, and its vast and continually evolving nature, social media presents as a complicated and multi-faceted issue. Social media sites are infinitely diverse, ranging from wikipedia, the online crowd- sourced encyclopedia, to digg, the social bookmarking site that allows users to “like” or tag websites as well as sort through other users’ tags. The
Social media can be defined as websites and applications that enable users to create and share content or participate in social networking. As a phenomenon of only the past couple of decades, it has certainly changed the way we live our everyday lives. Whether socially or professionally, it opens the door to incredible amounts of information; most of which is freely shared.
With the development of the Web 2.0 which made Internet participative, the Internet users are now capable of expressing themselves, interacting, and giving their opinion onto everything (products, services, brands, companies, cultural property) and on everybody, via multiple platforms on Internet. To criticize a restaurant on Cityvox, to note a seller on eBay, to denounce the actions of a brand or a company via a viral video on YouTube, to support a candidate for an election, to
The term ‘social media’ has become a broad-term to describe a large number of online systems that serve as a platform for the generation, and distribution of user-generated content. Social media creates a virtual social space, where a large number of users come together and interact with one another. These interactions can be either structured, such as responses that are moderated on blogs, semi-structured, such as a discussion between an extended network on Facebook, or unstructured, such as the anarchial functioning of Twitter.