Victorian and Edwardian Advertising

The Victorian Era was a time of wide extremes. elegant city streets, gas lamps, and in contrast grinding poverty. It was also a time of exploration and invention. With their pioneer spirit wild frontier towns were born across the world. and with their flare and ingenuity the Victorians took with them their values and elegance. (Matthew Arnold) Though Victorian period was influenced by the reform act 1832 and subsequent acts, yet this period also marked by extreme diversities with the industrial reforms, cultural progress, scientific advancement on one hand and poverty and wars on the other.

Advertising is the marketing of an idea in ways that encourages and persuades audiences to take some sort of action. In most cases, the action would be to buy a product or service while other are simply to raise awareness. Whatever the case may be, money is poured into advertising every day. Marketing agencies try various ways to convince people to buy their products using different persuasion techniques. After first examining an advertisement, one could analyze how each detail in the ad was specifically designed to affect its audience in a way that convinces them that they need what is being advertised. One would also be able to notice the values and important aspects of a culture through its advertisements. For

The Victorian Era of the British Empire begins on 20 June 1837, the beginning of Queen Victoria’s reign, and ceases on 22 January 1901, the year of the Queen’s death. The Victorian Era marks the conclusion of the Romantic period, which was an artistic, literary and intellectual movement originating in Europe toward the second half of the 18th century. The Victorian Era was characterized by rapid change—from the advancements in several fields such as medical, scientific and technological. These developments lead to a national self-confidence and optimism leading to the Empire’s economic prosperity.

During the nineteenth century productive potential went up drastically, leaving product demand to fall far below the productive potential. As a result there was a rise in advertising, because now the problem was “how to market or sell goods.” This hyper focus on advertising  led products to have“artificial physical and/or moral obsolescence”. The reason being because manufacturers were just trying to sell their products. Economists criticize advertising for  selling  “obsolete products”  because they create a “massive waste of material and human resources.” Critics predict that “full employment would prevail in the absence of advertising.” This  is supported for two reasons. The first reasons  is that crtics believe that resources devoted to

o Advertising is a method of marketing and communication used to promote or sell a good, service or campaign. For example; TV adverts, radio commercials, billboards, pamphlets, etc.

The advertising business began in the early 19th century. Most early advertisements could be found in newspapers and were highly uncreative and unappealing. The industry did not become popular until the first boom occurred in the 1880’s. Wholesaling began to decrease and national marketing campaigns started to flourish. These national advertisements brought in a swarms of new clients with much higher standards than those of their predecessors. In the 1920’s, a second boom occurred with the invention of the radio. The radio was a perfect way

In 1837, eighteen-year-old Victoria became Queen of England. She ushered in a new era of prosperity and progress. During Victoria’s reign, Great Britain was the most powerful nation in the world. “By 1882 Britain was in the later stages of acquiring the largest empire the world has ever seen” (Evans). During this time, Britain also emerged as the most powerful trading nation in the world. This sparked a social and economic revolution whose effects are still felt today (Atterbury). By the time Victoria died in 1901, the British Empire extended over around one-fifth of the Earth’s surface, and almost one

The Victorian age began in 1837 and ended in 1901. Named after Queen Victoria, the era marked a prosperous period for England with many changes in various sectors. Its primary characterization lies in its rapid developments and changes in scientific, medical and technological knowledge. These factors motivated the country to move towards the age of optimism and confidence that resulted in economic prosperity and boom. The dynamics of the era led to various adversities that affected propriety, doubt concerning Britain's position in the world, the roles and perceptions of women, and an empire age.

Advertisement is derived from the Latin word “Adventure” which means “to turn the minds of … towards…” Advertisement promotes selling of products, services, and ideas to a great extent. The most interesting part of an advertisement is that it carries factual information with fascinating emotional appeal. Hence, without a proper advertisement no business can prosper in today’s world.

The Victorian era was when Queen Victoria ruled England from 1837 to 1901. This was a time when it culturally changed from rationalism from the prior era (Georgian period) toward “romanticism and mysticism with regard to religion, social values, and arts.” This was also a time of peace in international relationships and economic, colonial and industrial growth.

Advertising is a form of communication used to encourage or persuade an audience to continue or take some new action. Most commonly, the desired result is to drive consumer behaviour with respect to a commercial offering, although political & ideological advertising is also common. The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspapers; magazines; television commercials, radio advertising, outdoor advertising or direct mail or new media such as blogs, website or text messages.

1. Advertising: Any non-personal paid form of communication using any form of mass media like television, newspapers, magazines, billboard posters, radio, cinema etc. Advertising is intended to persuade, to inform, use rational and/or emotional appeals; in particular the use of fear appeals to transmit messages.

Advertising is a form of interaction used to incite or influence an audience (viewers, readers or listeners) to continue or to take some new action. Most commonly,

It is clear that advertising is not a new phenomenon, throughout its many forms advertising has not only been around for decades but for centuries. Advertising however as we know it can be seen to have been developed In the early 18th century, where by newspapers offered the ability to communicate entire pages of advertisements to the mass market. Advertising nevertheless is no doubt a powerful tool which adapts the way consumers perceive a product and if pulled off successfully can be the biggest factor of success.

Advertising is the paid, impersonal, one-way marketing of persuasive information from an identified sponsor disseminated through channels of mass communication to promote the adoption of goods, services or ideas.