Wal-Mart Dominating Global Retail Essay

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Wal-Mart Dominating Global Retail Brief summary The Wal-mart is the largest retail chain in United States and in the world. The wal-mart was founded in the year 1962 by Mr Sam Walton. It was originally named as Wal-Mart discount city in Rogers, Arkansas. At the time when the Wal-Mart stores started in the year 1962 it was focused only in small rural cites and town which had a population of 5000 to 25000. It was soon increased to 18 stores in 1969. In the next 30 years it had more than 4750 stores across 50 states in USA and 9 countries with $245 billion sales. It started its international operations in Mexico in the year 1991 and then it expanded it to different countries across Europe and Asia. Today Wal-Mart…show more content…
The second factor is social culture as Wal-Mart has opened in different parts of the world it has taken care that it provides the necessary items for the local people. The global factor is considered after the failure of its business in Germany and taken care that it will not repeat those mistakes again. The technological factors have been one of the key for success of the Wal-Mart as using new technologies such as EDI systems and point of sale system. Even the data mining has brought many factors about the customers buying of the products. The political and legal environment has bad effect. There are around 40 cases as low labour cost to making employees working over time. The most popular case was of meat cutters which brought a change in 40 years in this company. The demographic factors are also taken care by the Wal-Mart are also taken care such new fashion clothes are sold in there stores. 2) The industry environment The industry environment deals with the different five forces. The supplier’s power is very low as the Wal-Mart does permit any middlemen or agents. Most of the suppliers lead to low wage or little unionization this seen in most of the rural areas. The buying power of
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