Weight Watchers

Advances in the internet have changed the way America works,learns,and communicates. The internet has become an integral part of our social life. This has assisted us by communicating and research purposes.

Never has a communications system played so many roles in our lives--or exerted such broad influence over our thoughts--as the Internet does today.

Journalist, Clive Thompson in his book, “Smarter Than You Think”, specifically in the chapter titled, “Public Thinking”, published on September 12, 2013, addresses the topic of technology and argues that because of the internet, we are doing more writing now than ever. Therefore technology is helping us think publicly in new and improved ways. He supports this claim by asserting that there is an improvement in our writing, which is happening because of the “audience effect”, he then goes on to say that anything we write changes the way we think, and finally he talks about how the internet builds connections, which is essential to the spread of new ideas. Thompson’s purpose is to inform readers about how the internet is a tool being used to advance our society in order to encourage more people to partake in online, public thinking. He adopts a contemplative tone for his audience, the readers of The New York Times, and others interested in the topic of technology. It is my intention in this paper to analyze the author’s subclaims and use of rhetorical strategies.

In the modern world people operate their businesses and practically live their lives through the Internet, the use of social media, and easily obtainable information. Although easy access to nearly everything and everyone has many advantages, there are plenty disadvantages that accompany social media and easily obtainable information. If the world only knew how becoming aware of the rewards and drawbacks of social media and the ability to access information with ease people may change how they practice and consume it, especially when understanding the need to further question the reliability of their sources. It is important to understand the advantages,

Fair persuasion is giving the audience the truth, even if it's not particularly what people want to hear. Logos is an example of fair persuasion. Since logos is giving facts and citation, that would only give the audience the truth. With manipulative persuasion the speaker is giving what the people want to hear not the actual facts. Ethos and pathos are good examples. Ethos is manipulative because the speaker is only saying what the audience wants to hear based on who the audience is. If the audience is students, parents, politicians, etc.With pathos, it's manipulative because it is playing with people's emotions. I person would mostly act if the what their hearing tugs their heart strings. Both types have a different desire to persuade the audience, the benefits of persuading and the truthfulness behind

Here's U.S. News' ranking of the top five diets for weight loss, when dropping pounds quickly and keeping them off are your primary goals:

Manipulation makes it easier to persuade someone into something that could be wrong. For example, if you have ever had a friend offer you drugs they would try to appeal to your emotions using words like “It’ll make you feel good.” or “everyone is doing it.” Your subconscious tells you that you want to feel good or accepted so it’s better to take the drugs and get on with it. The same goes for our society. We want to feel good about the things we do in everyday life so we talk ourselves up targeting that feel good

In this article, Nicholas Carr attempts to explain how the way information is presented on the Internet has changed our way of thinking. He uses many different methods to do this, playing on the audience’s emotions as he uses anecdotes, research, and his own observations to try and convince the audience that the Internet has been detrimental to our thinking and learning processes. For the most part I believe his argument is ineffective because of his organization, his choice of sources, and his tone.

Propaganda is just as reverent today as it was during the 1930’s, persuasive techniques are regularly applied by politicians, journalists, advertisers, radio hosts, and others who are interested in persuading people to their side of the room. Propagandistic statements are used to achieve constructive societal advancements such as campaigning to reduce drunk driving, or used to succeed in political elections. Along with the advancement of the Internet, the outpouring of persuasive information has been greatly increased (Delwiche). For the first time in history the public can participate in uncensored discussions with their neighbors from around the world. The Internet phenomenon has two-part consequence attached. The development of fast and wide range information is an excellent advancement, but has driven society into network overload.

Perhaps, the most important facts about the internet are that it contains a wealth of information, that can be send across the world almost instantly, and that it can unite people in wildly

Weight Watchers promises you can eat whatever your heart desires, in moderation, of course. It follows a

Weight Watchers is an international company that was founded to help their customers with losing and maintaining their weight. They also have a large amount of dieting products that customers can purchase to aid them in maintaining successful and long lasting weight loss.

Low because there are many alternatives Weight Watchers can turn to in order to stay successful

Weight Watchers is facing the issue of increased competition and cost concerns with a large majority of the population impacted in some fashion by the economic downturn. In addition they have to overcome the stigma of being viewed as the

Weight Watchers has faced a number of issues in the past several years, many of which are highlighted in the case study for this assignment. The company was able to reach a financial high point earlier this decade in 2011 when it recorded a record breaking 1.8 billion in revenues. However, the company’s finances have slowly dwindled ever since then, culminating in losses for seven straight quarters and low stock prices at the beginning of 2015. The core of the problems it was facing were relatively straightforward. The weight loss industry was changing, and Weight Watchers was having difficult changing along with it. Specifically, the company had troubles modernizing its business model to account for the digital age as represented by increasing online options for weight loss. This fact was compounded by the reality that there was greater competition, including that from organizations whose primary business was to capitalize on digital technology to attract customers. Technologies such as mobile devices, mobile applications, cloud computing, and social media had made considerable strides in the way that people were monitoring and attempting to lose weight. Weight Watchers, however, had had only marginal success using these technologies, and faced the undesirable situation in which its methods were becoming rapidly outdated.