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What Elements Are Needed For Successful And Long Lasting Business?

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Executive Summary: Throughout the course of this project, the topic of what elements are needed to have successful and long lasting business has become a major theme due to interviews with emerging business owners and research with the help of scholarly articles. Businesses in today’s modern society One of the many key findings that was extremely alarming was the amount of extremely large failure rates, in emerging businesses, due to a lack of knowledge on the owner’s part, not a strong enough business plan, and a lack of luck that every business needs to success in a niche market. The correlation between finding a niche in a community and supplying to the demand has become a way for business owners in the early stages of starting a …show more content…

Without these key elements, businesses are more likely to fail rather than succeed for long lasting success. Interview Background: Rebecca Dina and Adam Reid are two new emerging business owners that are trying to find a niche in their craft. Dina, a part-time music and preschool teacher started Sugar Arts Bakehouse, located in Shaker Heights, Ohio. This business started in December of 2013, out of her dining room as a way to have another source of income for her large family of six. While Reid, a junior at the University of Pennsylvania, started Hiro Sol Apparel, a clothing company that originated out of his college dorm room in November of 2015. Each these owners had a similar goal of wanting to bring something new and innovative to their surrounding communities. Dina, provides custom and affordable sugar cookies and cakes for birthday parties and different showers.Reid, on the other hand, wanted to produce cool and innovative clothing that would be tailored to young adults and teens. While both owners initially started off with small goals, through the help of social media platforms and word of month, their businesses have both grown rapidly over the past couple months. Due to immense growth, this has left the owners with the task of outsourcing hired help to fill orders and demand. Even though both owners are pleased with the demand for their products, recent growth has left the owners with the challenge of juggling their personal lives and business

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