What Is Stubhub's Success?

Although StubHub is a renowned ticket seller in North America it still has some key areas it can improve upon for its own customers. Areas such as currency integration would largely help attract new customers to StubHub. Currency integration would help price comparisons for customers that are not within the borders of the United States. Currently if a customer conducts business on StubHub they are only shown ticket prices in American dollars. Instead of getting a currency converted as per the user 's country of origin according to his account, he is misled by the display of the American dollar which may appear to be cheaper until it is converted into the customer 's own currency after getting billed. By expanding available currencies on StubHub’s website more international customers can be attracted to use StubHub promoting easy flow of business internationally with different currencies. Customers do not have to go through the pain of converting each offered ticket price for each event they browse to their own currency from American dollars or wait to get billed. StubHub should offer a feature that lets the user scroll through a list of currencies where the ticket price is displayed to get an accurate price they can relate to and have knowledge of according to market value.

Ticketmaster though has the solid relationship built with the client and works differently as they only work to sell tickets at the pre-determined price set by the client they work for. Stubhub is different in that they are a niche ticket market for consumers seeking tickets to events only. Ebay in fact purchased Stubhub as to acquire market share in this sector. Stubhub also provides consumers the option to buy directly from each other but this is the only specialty service they provide. They are the industry leader in the type of ticket sales. Stubhub has been very innovative in providing some specialized services such as VIP packages. They also split the commission cost with the buyer and seller. So although the price of the ticket is the same, the seller retains more of the revenue from the sale of the ticket. This obviously entices sellers to use Stubhub. They also have partnered with Fedex to be able to guarantee delivery of the tickets to the buyer. This eliminates some of the potential problems of buying and selling tickets through such a service as Stubhub. Tickets are guaranteed for both the buyer and seller from Stubhub.

It began participating in online sales at the Basic Booking Request level, a level specifically designed for its own needs in 1995, largely to make life easier for travel agents in its home market of Dallas (Bremner, C. & Fiona, J., 2008). This method of distributing their “goods” has benefitted Southwest Airlines immensely. Lower ticket costs, higher sales volume and cutting out the middle man, offering a pseudo bulk break method for the airline shopper. Southwest could improve on this media through progressive marketing campaigns targeting the areas of air travelers they currently do not. The elderly, young college students and those with children; these untapped areas hold a great possibility for revenue if Southwest is willing to target and market to them.

Airlines are now able to expand their outreach directly to consumers through e-commerce. For example, airlines like Qantas are able to introduce ticketless travel through the use of technology (Thompson and Gamble, 2012).

The Online Event Ticket Sales industry has grown rapidly amid a large shift from physical ticket sale to a fully digitized online ticketing experience. Over the past half-decade, the disposable incomes of consumers have grown alongside the music industry 's continued shift toward live performances and shows. The ease of online shopping, particularly through mobile wallets, online banking, cryptocurrency and digital ticketing, has

When the CEO of Ticketmaster decided to change the company’s vision to more customer-friendly, it gained the customers’ trust. The customers, venue organizers and artists saw that Ticketmaster’s management was willing to listen what they have to say and were open to make changes in order to make it better for everyone and increase profits as well as ticket sales. One of the biggest change that Ticketmaster did is to provide an interactive seating chart which allowed customers to pick their own seats instead of the best available seats picked by Ticketmaster. Another change that the company made was that the customers were allowed to pay for the tickets and print at the same time without any fees. In addition to that, Ticketmaster started not charging promoters and venue owners any fees when they were trying to promote the concert, games or theatrical venues. This was a risky move on Ticketmaster’s part; however, it paid off at the end based on an increased sales of tickets, and more artists started doing business with them. Moreover, Ticketmaster started alerting Facebook friends of the customers who are going to what show, which encouraged more people to purchase their tickets and go see whatever show their friends were going to see.

Chub n’ Stub’s main objective, aside from allowing consumers to regain value from unwanted concert tickets, is to allow customers to purchase concert tickets for a discounted price after the original tickets are unavailable for purchase.

StubHub, Inc. operates as an online ticket marketplace for fans to buy and sell tickets for sports, concerts, theater, and other live entertainment events. Jeff Fluhr and Eric Baker founded the company in 2000. It is headquartered in San Francisco, California. As of February 13, 2007, StubHub, Inc. operates as a subsidiary of eBay Inc. StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation. The company's unique online marketplace, dedicated solely to tickets, provides all fans the choice to buy or sell their tickets in a safe, convenient and highly reliable environment. Despite the competition, StubHub managed to attract 2.1 million unique visitors per

Indirect Channel Comparatively, Online Travel Agencies (OTAs) represents thirteen 13% of the airlines’ ticket sales, albeit receive zero commission for selling. Ordinarily, the airline outsourced Call centers, account for 9% of the tickets. Although Spirit does not have a complete contract with GDSs and OTAs they could distribute tickets through those channels. In fact, some advantages include intensive geographical coverage through intermediaries and channel flexibility. Indeed, selling tickets indirectly is noticeably more expensive, coupled with some loss of control are disadvantages of this route.

The Good Seat Tickets is a big online company that offers customers a large selection of the best quality seats to many different events even when these seats are noted to have already been sold out elsewhere. The company has a dedicated tea of professionals who are always working harder than ever to ensure that you, the customer, has up to date information on all the upcoming and ongoing live events. They also ensure that you have access to some of the largest ticket exchanges on the web. The customer has real time access to the inventory and the store ensures 100% customer satisfaction. They have state of the art cutting edge security so that you shop as safely as possible.

JetBlue has been one of the most successful airlines since it first entered the industry in December of 1999. Founder, David Neeleman, set out to succeed by offering low-cost air travel in hopes of perpetuating his services to as many people as he could across the US. He was very adamant about having a very customer oriented business that catered to the needs of all. In doing so he wanted to emphatically promote his obligation to safety, caring, integrity, passion, while allowing the customers to have fun while traveling. There motto helps portray Neeleman’s belief stating “You Above All”. His primary goals had been to follow Southwest’s objectives of offering low rates to customers, focusing on customer’s needs and comforts while distinguishing itself with their amenities. Neeleman’s other goal was to establish his low-cost leadership strategy by concentrating his airline in a large popular metropolitan area that already is already correlated with high airfare (Peterson, 2004). He then began operating based out of the New York metropolitan area at John F. Kennedy International airport with his secondary locations in Washington D.C., Boston and Los Angeles.

TicketFire is an app that allows users to digitally transfer tickets for sporting events and concerts to another person even during the event itself. To make this happen, users have to first digitize paper tickets by scanning them. There is one problem, however, the app could not accept and support payments for the resale of tickets. So, sellers and buyers have to rely on third parties like money transfer services to complete transactions.

The customer should have the ability to pay for the tickets via Credit Card (Visa, Discover, or MasterCard. NOT American Express), PayPal, or Dwolla.

Fast, user-friendly online reservation system by facilitating e-ticketing and reducing staffing requirements at telephone reservation centers and airport counters. (Kuzmicki, 2009)

* Huella Hong Kong: the online booking company. Regardless of their state-of-the-art technology and their creative business models, their revenue growth