McDonalds, Burger King and Wendy’s are well-known fast food restaurants, also known as Quick Service Restaurants (QSR) they have all been in business for over 50 years. The following is a snippet from QSR magazine’s August 2013 special report on the QSR top 50 Burger Segment.
QSR 50 RANK
2012 U.S. SYSTEMWIDE SALES (MILLIONS)
2012 U.S. AVERAGE SALES PER UNIT (THOUSANDS)
NUMBER OF FRANCHISED UNITS IN 2012
NUMBER OF COMPANY UNITS IN 2012
TOTAL UNITS IN 2012
TOTAL CHANGE IN UNITS FROM 2011
1 1 McDonald's $35,600.0 $2,600.0 12,605 1,552 14,157 59
2 4 Wendy's2 $8,600.0 $1,483.8 4,528 1,289 5,817 -34
3 5 Burger King* $8,587.0 $1,195.0 7,000 183 7,183 -21
Do these statistics reflect that maybe McDonald's …show more content…
McDonald's and Wendy’s fries their burger’s over a flat grill so it tastes more like indoor cooking. Wendy’s and Burger King build their hamburgers up with ketchup, mustard and pickle. But, Burger King's slogan is: "Have it your way!" so you can take off any of the condiments or add more of them to your sandwich. McDonald's hamburger comes with ketchup, mustard, pickle and chopped onion. You can special order their hamburger to fit your taste. The cost of the McDonald's and Wendy’s hamburger is slightly lower at $1.09 while Burger King's hamburger costs $1.19. Both Wendy’s and Burger King have another version of the hamburger on their menu. Wendy’s offers “The Cheese Burger Deluxe” and Burger King Offers the “Whopper Junior”. The difference between the "Cheese Burger Deluxe” and a regular Wendy’s hamburger is that there is mayonnaise, whole leaf lettuce, tomato, sliced onion and cheese added to it. And the “Whopper Junior” is a Burger King hamburger with mayonnaise, lettuce, tomato, onion, pickle and ketchup. Both of these hamburgers cost slightly more than the regular hamburger at each of these restaurants. McDonald’s do not have a variation of this burger.
So, who has the better hamburger Wendy’s, McDonald's or Burger King? So far they appear almost comparable. I would suggest that Burger King comes out slightly ahead if you compare trans-fat and sodium But, for the most part they appear to be
Wendy’s version of the Dollar menu is titled “Right Price, Right Size” menu. It has also introduced a feast after dark that is available after 10 p.m. This meal is made up of their Double Stack cheeseburger (pickles, onions, ketchup and mustard), an order of chili cheese fries and a 32 ounce drink for only $5.
Fast food is very popular amongst today’s society. Fast Food Nation has reasons for the explosion in popularity of fast food restaurants in the mid-1900’s. It also explains negative effects on American Culture in today’s society. The fast-food industry has multiplied across America and changed the food industry. Eric Schlosser describes in Fast Food Nation the way people think about what they eat and what people think of the fast food industry, and also its impact on society.
Burger King and Wendy’s are among the top fast food chains in America, but this fact doesn’t elude either chain from having their negative and positive features. Burger King is cheaper, and has a wider assortment of food than Wendy’s, which makes Burger King more desirable to many Americans. What Wendy’s lacks in diversity, and lower priced food when compared to Burger King becomes irrelevant due to the higher speed and superior quality food they offer. Both qualities of Wendy’s help to maintain equal competition between the two in the fast food market of America.
Cost is really one of the biggest differences between these two franchises. Aside from both places offering the dollar menu, their overall pricing on other items, is very different. A McDonald’s value meal can cost up to $4.00, whereas Burger King’s value meals can cost up to $6.00! Saving a few bucks by going to McDonald’s sounds a lot better than spending unnecessary amounts of money at Burger King. Just by looking at the sales difference between the two, you can see that people would agree. In 2009, Burger King’s profit dropped 10% in its second quarter, while McDonald’s sales grew a solid
Some of the major competitors to Wendy’s are Mcdonald’s, Burger King, Yum Brands, and Five Guys. These companies are also doing well financially, with the market on the rise. Wendy’s has a few competitive advantages over each of these major competitor. Mcdonald’s has an extensive menu and great breakfast, but Wendy’s has the advantage of freshness of their products, and a definite difference in quality when compared. The competitive advantage over Burger King is one and the same, the quality is not matched. In addition, the name recognition of Wendy’s and strategic innovation give the company an edge as well. Yum Brands is definitely a powerhouse in the industry likewise Mcdonald’s, but lacks the quality assurance and menu deals that Wendy’s has provided their customer. Five Guys has seen rapid growth and much success since they have been created, and their quality is almost parallel to Wendy’s. The competitive advantage that Wendy’s has over Five Guys though, is the price of the product. Wendy’s can provide great quality food for half the price of a Five Guys
In a frantic rush you have to pick McDonalds or Chick-Fil-A which do you choose? How would you even begin to choose? What are the pros and cons of either restaurant? Both McDonalds and Chick-Fil-A are excellent restaurant choices for a fast food connoisseur, but the best restaurant choice greatly depends on the consumer’s budget, lifestyle, and taste preference.
Often people buy a book at a bookstore after reading the first few pages to make sure that the book is interesting enough to continue reading at home. That is why Amazon has a “Click to LOOK INSIDE!” button on each book. It is the most important part of a whole book in order to catch potential readers. One would expect that both In-N-Out Burger and Fast Food Nation must have strong hooks at the beginning since they were both New York Times bestsellers. Although they both focus on the fast food industry, there is quite a contrast in the way they are written. In the prologue of In-N-Out Burger, the author Stacy Perman writes not about the hamburgers or the company, but mainly about the phenomena that the burgers caused. On the other hand, in
Fast food has been around since before 1950 and has only grown in popularity since. One of the first and now most popular fast food restaurant is McDonalds. Opened by the McDonald brothers in 1948 as a small restaurant chain in California was soon transformed by Ray Kroc into the corporation many Americans know today as McDonald 's. After the opening and growth of McDonald 's, many other restaurants began to follow the same system as them. This resulted in Wendy 's, Burger King, the growth of White Castle, and many other very popular fast food establishments all over the United States. Fast food chains easy access to fast, good, and easy food has fueled the growth in these places and the negative health results that come from them. Since
From a study completed by Chicago-based Research International USA completed a study called “Fast Food Nation 2008. The panel consisted of 1,000 respondents of ages 16-65 who provided their inputs with an online survey which was conducted between March 13 through 2008. Which was based on results on fast food restaurants like McDonald’s, Burger King, and Wendy’s are gaining popularity even through the economic hardship and recession. Marketing strategy has become more of influence on kids and young American’s. As population grows and the demand increases of fast food restaurants are expanding their stores to capturing more consumers. Fast food chains are also willing to change their menus to continue to gain and retain repeating customers.
Their food seems to be the same, but it isn’t. On one hand, McDonald’s hamburger weighs less and has only 9g of total fat, while Burger King’s hamburger has 12g and they have a saltier taste. On the other hand, Burger King’s beef are 100% pure and they flame-boils their burgers, while McDonald’s fries their beef. That’s why they taste different. Concern at cost, McDonald’s simple burger is lower at $0.89 while Burger King’s has their simple burger at $0.99.
Within today’s modern society we like to have everything when we want and have it at any given time. Growing with that trend, modern fast food places like McDonald’s and In-N-Out Burger have giving their consumers that very thing. Even though In and out and McDonald’s have been around for years, both vary their menus and the way they appeal to their consumers with the change of time. On the west coast, In-N-Out is favored more than it is on the east coast. While McDonald’s is a worldwide company, with restaurants open in France, China, Iraq, and also America. Who is the better franchise; it is time to find out.
McDonalds is the top fast food restaurant in the United States of America taking seventeen percent of the market in America. McDonalds is also the number one restaurant in some of the top ten fast food nations. For example, Sweden were it takes up twenty-eight percent of the market, Switzerland were it takes up forty-five percent of the market and in United Kingdom (Said). McDonalds is one of the most recognize fast food restaurant in the world.
The Dave’s Single is 570 calories (“Dave's Single®”). As the name implies, it includes only one hamburger patty. Wendy’s medium fries are 420 calories (“Natural-Cut Fries.”). Thinking about the two together would mean that Dave’s Single and medium fries would be a combined total of 990 calories. Compared to Wendy’s Dave’s Single, the Big Mac is only 540 calories, which is 30 calories less (“The One and Only. Big Mac®”). Noting the Big Mac includes two hamburger patties. McDonald’s medium fries are 340 calories, which is 80 calories less than Wendy’s (“The Crisp, Craveable, Fan Favorite. World Famous French Fries®.”). Combining these would give you a total of 880 calories for the burger and medium fries. Wendy’s total calorie count, for a burger and fries, is 990, compared to McDonald’s calorie count of 880 for the burger and fries, the calorie counter leans toward McDonald’s. McDonald’s wins in providing the public with an affordable meal, with a healthier meal, and with the convenience of being open longer hours than
The ranking above shows us that “In-N-Out Double-Double Burger” get the most likes from customers. The freshly baked using old-fashioned, slow-rising sponge dough, two cheese slices, 100% pure American beef, no additives, fillers or preservatives, freshly sliced or grilled onion, fresh crispy & hand-leafed lettuce, a slice from only the plumpest and juiciest tomato, all the ingredients are fresh and safety to make the high quality and delicious burger in In-N-Out. These are the main points to attract customers. That’s why “Double-Double” can be the top 1 popular hamburger.
1. Competitors – As there are many other restaurants who are trying very hard to compete with McDonalds like KFC, Burger King, and Burger Fuel etc. They are also serving people with same kind of services like McDonalds and burger king is really giving a tough competition to McDonalds at the moment.