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Which Fastfood Restaurant Makes the Better Burger? Essay

Decent Essays
McDonalds, Burger King and Wendy’s are well-known fast food restaurants, also known as Quick Service Restaurants (QSR) they have all been in business for over 50 years. The following is a snippet from QSR magazine’s August 2013 special report on the QSR top 50 Burger Segment.
RANK
QSR 50 RANK
COMPANY/CHAIN NAME
2012 U.S. SYSTEMWIDE SALES (MILLIONS)
2012 U.S. AVERAGE SALES PER UNIT (THOUSANDS)
NUMBER OF FRANCHISED UNITS IN 2012
NUMBER OF COMPANY UNITS IN 2012
TOTAL UNITS IN 2012
TOTAL CHANGE IN UNITS FROM 2011

1 1 McDonald's $35,600.0 $2,600.0 12,605 1,552 14,157 59
2 4 Wendy's2 $8,600.0 $1,483.8 4,528 1,289 5,817 -34
3 5 Burger King* $8,587.0 $1,195.0 7,000 183 7,183 -21
Do these statistics reflect that maybe McDonald's
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McDonald's and Wendy’s fries their burger’s over a flat grill so it tastes more like indoor cooking. Wendy’s and Burger King build their hamburgers up with ketchup, mustard and pickle. But, Burger King's slogan is: "Have it your way!" so you can take off any of the condiments or add more of them to your sandwich. McDonald's hamburger comes with ketchup, mustard, pickle and chopped onion. You can special order their hamburger to fit your taste. The cost of the McDonald's and Wendy’s hamburger is slightly lower at $1.09 while Burger King's hamburger costs $1.19. Both Wendy’s and Burger King have another version of the hamburger on their menu. Wendy’s offers “The Cheese Burger Deluxe” and Burger King Offers the “Whopper Junior”. The difference between the "Cheese Burger Deluxe” and a regular Wendy’s hamburger is that there is mayonnaise, whole leaf lettuce, tomato, sliced onion and cheese added to it. And the “Whopper Junior” is a Burger King hamburger with mayonnaise, lettuce, tomato, onion, pickle and ketchup. Both of these hamburgers cost slightly more than the regular hamburger at each of these restaurants. McDonald’s do not have a variation of this burger.
So, who has the better hamburger Wendy’s, McDonald's or Burger King? So far they appear almost comparable. I would suggest that Burger King comes out slightly ahead if you compare trans-fat and sodium But, for the most part they appear to be
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