Why People Choose Iphone : a Consumer Behavior Theory Approach

In 2008, sales of cell phones across the world reached 1.28 billion (Solomon, 2011). As the cell phone industry grew, so did their features. Now, cell phones come equipped with GPS tracking, various types of applications (apps), e-mail programs, usage of the Internet with high speeds, and cameras. Different cultures have different wants and needs for what they desire in a phone.

Four years ago, the first iPhone was released and it still remains as a popular aspect of our technological culture today. Though it is in its fourth iteration with more to come, the iPhone continues to be one of the best selling smartphones. In a fast paced world with new technology constantly being released, the iPhone is still remarkable although some might argue that it is outdated and overhyped. This device is more than just a phone to consumers, but another way to connect with the world. There’s just something about this device that has Americans camping outside Apple stores and enduring long lines to get their hands on one. Although the iPhone may seem like just another smartphone, it is a cultural phenomenon because of the way it

Technology has become a huge part of everyday life, and people seem to have one great debate and are fighting over which is the best phone, iPhone or Android. The Apple iPhone is a cellular smartphone that was created and is maintained by Apple Inc. Android is another type of smartphone that is accessible to consumers, but the operating system is powered by Google and many different companies produce Android devices. The different operating systems and interfaces have created a long and carried out debate to which was superior. iPhone is the better phone and there are many reasons as to why it is superior to its rival, Android. The iPhone’s sleek and beautiful design has users’ hands fondling the device and never putting it down. The

When Steve Jobs unveiled the iPhone at the Macworld convention in January of 2007, a tidal change in the way users communicate with one another was unleashed. The phone, which combined the already popular attributes of an iPod with the traditional cell phone, was an instant success, selling millions of units even at the initially haughty price of $599 each (Vogelstein, 2008). The theory behind the creation of the phone was deceptively simple: combine an MP3 player with a Blackberry, camera, and regular cell phone operating on a sleek touch-screen controlled software system. Consumers were finally freed from carrying separate devices to perform all they tasks they now wanted to away from home. In one simple hand-held device they could take pictures, listen to music, play games, communicate with friends and family, and even surf the Internet. This one device changed the way that people began sharing information, allowing them to instantly access information anywhere in the world while also transmitting it just as quickly. The iPhone is now universally recognized and has become a cultural artifact in our times.

New top-end mobile phones such as the Apple Iphone are allowing a new class of mobile to emerge in the world today. Combined with its ease of use, rich design, and well-organized application system through Apple App Store makes the Iphone an appealing platform for development of other smartphones. The Apple IPhone was released on June 29, 2007 by CEO of Apple Steve Jobs (Honan). The IPhone offers many of the innovative features found on competing devices, but it also differs from other smartphones on the market.

Product Image is also an important factor when marketing to this age group. For teenagers brand is everything. Focusing on the exclusivity of the Apple iPhone with its various ways to enjoy music and stay connected will appeal to this group (Goodstein, 2007). College student will share some of the same wants and desires as teenagers. Product image, and being able to stay connected through social media and music are also important to this age group. College students are experiencing their first taste of adulthood as they leave the nest and go off to campuses or apartments for the first time. They need things to make this transition easier as well as tools to help them through their college coursework. Apple can appeal to this groups needs by placing strong emphasis on the iPhone’s ease of use and the multitude of iPhone specific apps useful for this age group.

In this report, I prove that Apple’s iPhone has dominated all other smartphones in the years leading up to 2016. It is the epitome of what a globally recognized product can accomplish when considering how quickly it globalized and the image it provides for those who buy an iPhone. Owning one of these phones is not only a statement, it holds power and value that other smartphones simply cannot top. The company owns the stage when compared to other smartphones, and it’s journey to become the world’s second-largest mobile phone manufacturer is truly incredible. In fact, not only does it lead in technology and phone production, it’s become the largest publicly traded TNC in the world. Everything from its assets to its brand loyalty prove why it has expanded across the globe, and will continue to for many years to come. Apple Inc. has globally expanded by outsourcing nearly every level of its production and became one of the most successful and revolutionary TNC’s in the world, mainly due to the release of the infamous iPhone in 2007.

THE STRENGTHS OF BEST BUY Good customer satisfaction levels, especially with women, who have the most consumer electronics purchases in the United States. An ability to retain customer loyalty. Marketing expertise in the electronics sector.

The four parts of this paper will include Apple’s marketing situation in terms of the

In a study conducted in January 2015, it was shown that 80.7% of Canadians aged 18 to 25 owned a smartphone. By using the population size reported in the Canadian 2011 Census, this gives a general market size of about 5,921,241 consumers nationally. The percentage of millennials who own smartphones is predicted to reach 98.1% by 2018. This would dramatically increase the market by at least 2,000,000 consumers in three years. This age group also uses the most number of mobile applications of all the groups, with an average of 8.88 apps per user, which is ideal since a major component of our product is an application. We chose to use a mobile application precisely because we knew it would be easy for our target market to incorporate it into their lifestyles since they already use so many. For this reason, we believe that our customers will become regular

At first, I was going to analyze and write about smartphones, however I found it more efficient to write also about a particular smartphone to narrow it down from such a broad technological artifact, such as answering who designed it, what for, what their position and the impact they want to have on society was, and their future visions. Therefore, I chose the iPhone as the centerpiece of smartphones I will be analyzing and an emphasis on applications. However, some of this information is relevant and interchangeable to all other smartphones. IPhones and smartphones allow us to access constant information and offer it the way we want it, as it is completely customizable now to fit our learning style. They keep us organized, send information to us in different ways, even shape and offer solutions such as for politics, economies, problems whether individual ones or globally. Smartphones capitalize on shared knowledge and has opened the door to inventors and those who have the knowledge to make our world a more connected place and lives easier by sharing it with us to use. We are able to communicate with other people far off, through space-time compression or shrinking-space to gather news and information.

With Apple being so far ahead of their competition, the only problem one can foresee in Apple’s future is how long they can sustain such innovation before they plateau. Apple does a phenomenal job at releasing their innovative products before their competition, but if their innovation cannot hold steady, this may lead to changes in demand for their products considerably. This can be seen with their release of the iPhone, the first successful touch screen cellular phone. Although people swarmed to the iPhone when it was first released because of its advanced technology, as the years have passed, other similar designs, including those with android and windows based operating systems, have drawn a considerable portion of the market. A clear representation of Apple’s attempt to regain some of this market can be seen when the iPhone was released to Verizon Wireless’ customers in

Steve Jobs once said, “Every once in a while a revolutionary product comes along that changes everything. It's very fortunate if you can work on just one of these in your career.” On January 9th, 2007 Apple changed this society by introducing the iPhone, virtually putting the world in the palm of society’s hands. IPhones provide individuals with the latest technology, allowing one to do anything from chatting with friends to measuring ones heart rate. This innovation is excellent and makes society’s lives a lot easier by the simplicity and instant gratification. Although helpful to everyone, iPhones have become addictive. This current generation has become attached and less self-reliant, now relying on the technology of a phone. IPhones

With an elegant combination of a mobile phone, iPod and personal digital assistant (PDA), iPhone was launched at Apple and AT&T stores across the US on June 29, 2007(Place, 2007). iPhone is by no means a prodigious success by selling one million iPhones within 3 months (Wolverton, 2007). However, what coupled with its splendid success are numerous criticisms from the general society. This paper

The iPhone is very different from other smart phones because of its third-party development environment. Third-party applications make the iPhone unique, and the iPhone is an