This report is to evaluate and to make a determination on whether the selling of customer information to outside parties creates an ethical dilemma to an organization. It will investigate whether the implementation of this new method of revenue generation will create an ethical conflict with the website disclosure that “We will not sell our customer’s personal information to anyone, for any purpose. Period.” Introduction Companies have globalized, all over the world and social media has become a popular platform for engaging with a company’s customer base. Today, businesses face countless challenges created by social media platforms that require businesses to make decisions that might give the appearance of being dubious. Thus, it is …show more content…
This approach seeks to achieve the best consequences for the majority whilst harming others in the process. Notwithstanding that, the selling of customer data has become a common practice in business this is not what is in question. This principle is only concerned with the action taken by this particular company. Does the selling of this company’s customer data benefit many people? It will benefit other companies who purchase the data once mined to achieve an understanding of possible spending behaviors or brand preferences and the like. Nevertheless, the action does not benefit society as a whole. It solely benefits a segment of society. However, using this ethical model, we must review additional principles to understand whether the decision is ethical. The Generalization Principle The generalization principle focuses mostly on duty, obligation and moral rights. This framework believes that all things happen for a reason (Santa Clara University, (2008)). As in the utilitarian principle, it is clear that information is missing that can assist in solving this dilemma. For instance, will the data also contain information from its stakeholders? If not, then the Golden Rule of “do onto others” is not met (Hooker, John, (2012)). This rule discourages us from acting in self-interest, given that if the action or behavior would cause ourselves harm it is sufficient then to deem the action as unethical and by doing so will create ill will nto others. Conversely, the same
Living in this life you come along many difficult decisions but when money hungry people have to make decisions they focus on money. The argument about if it is ethical to targeting uninformed consumers is a good topic because it always happens to the suckers who don’t pay attention to scammers
The popularity of different social media platform like Facebook, MySpace, twitter, LinkedIn, group me etc. has forced many companies to create new policies about social media. With the increasing use of social media policies in both the business and the personal lives, it is very important to set suitable strategies policies of social media. Therefore, I reviewed and critically analysis some of the boundaries on social media policy of a company called Best Buy. Let’s take a look at Bes Buy, which is the biggest multinational consumer electronics corporation in America.
Social media has become an essential channel for corporations to build a two-way relationship with their customers. However, having a social media account cannot solve everything. To make the best use of social media in keeping a positive relationship with their customers, corporations ought to seek and maintain influence among their followers in social media, and participate in communications with them.
Luke should advice Owen only if it benefits more stakeholders over harm. Luke ought to take decisions considering all the ABC’s employees and stakeholders. He has obligations of confidentiality to his company, and if he chooses to disclose information to advice his brother then he would breach it. It will also result in conveying low morale in front of other employees. Trust is a very important value that should be maintained between the employees in the company. If Luke discloses company information, then he his disrupting the trust between other employees and that may harm the stakeholders and the company. Following Utilitarianism theory, Luke will choose in interest of his company, as it benefits more stakeholders then harm and in consequence might hurt his brother and their relationship. This theory is criticized for its approach towards the minority that may harm their basic rights. Owen could come under that category, whose basic right’s might get violated as he could be harmed with sudden decrease in the property
Due to the power of instantaneous and free connectivity, social media has grown tremendously since 2006; causing more and more people to reap its benefits. Social media has both positive and negative impacts on society. Its various platforms have encouraged expression, and increased political awareness. Although, many worry about privacy and fraud, powerful measures have been taken to help and protect citizens. But, the question remains: do the positives outweigh the negatives in society as a whole? In other sectors social media has remained, however, specifically, the business world has transformed. Businesses and owners change for the better by providing a stronger connection with their consumers, creating new jobs, maintaining a positive brand image, and increasing consumer
Managers with a utilitarian viewpoint on ethical behavior establish decisions that are contingent upon providing the greatest good to the greatest number of people. Under the utilitarian view, actions are ethically permissible when the right expected principles promote happiness for the greatest number of individuals, while actions that cause pain to the greatest number of individuals are not honorable. The view takes into consideration what is valuable, except, individuals are diverse and do not place the same value on items that bring value to life. Additionally, managers cannot know the exact outcome of decisions; therefore, performing the correct action does not guarantee the greatest number of people will achieve the greatest good.
The way that individuals and businesses communicate and interact has radically changed. With the development of technology and the internet, people can connect almost instantaneously and with very little effort. Social media has come to play a huge part in the way that the world communicates with each other. In fact, a recent report shows that in a single month people spend over 25 hours on social networks (“The Digital Consumer”). With consumers committing that much time to social media sites, social networking has become an important aspect of everyday life for individuals—and businesses. Like most marketing activities, social media marketing poses some risk. However, it is advantageous for businesses to exploit this opportunity, and develop an effective and ethical marketing strategy that includes using social media as a marketing tool.
We cannot deny how big of an impact social media has on our lives now, not only on people but businesses too. It has opened a whole new door to the business world and given them a big opportunity to interact and attract a larger amount of customers. It’s given us a new and faster way of communication by exchanging pictures, stories, news, blogs, online discussions, etc. In exchange businesses have benefited by a long shot just by the click of a button. With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds. It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media
Social media in business continually rises to be an in important tool in everyday business and this means that communication is greatly evolving. In this development period, social media has had a prodfound impact on businesses especially in marketing. As a result, many are using social media as a communication tool regardless of the negative impacts experienced in some aspcts of social media.
Social media is capable of connecting a brand with its consumers and discover how they are being perceived, it also has the power to change perceptions and identify the key people within the business network. The unique feature of social media is that it can provide corporations and businesses solutions developed through operating with consumers and stakeholders. Basically, social media serves as a visible connection to one’s corporation and its stakeholders, consumers, suppliers, etc, who each have a defined role within the system to filter and regulate information. As mentioned earlier, the influence of social media is spreading in a proliferative pace that has resulted to an essential transformation in society, technology and business customs.
In today’s business world, social media is being discussed on a daily basis. This phenomenon has taken over the marketing and advertising industries and has changed the way they handle their efforts to attract customers. There is a big misunderstanding that social media are only popular networking sites such as Facebook and Twitter, but as defined by the Merriam-Webster dictionary, social media are “forms of electronic communication (as Web sites for social networking and micro blogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos).” The rise of these online communities has given companies an opportunity to engage in conversations with their customers. This in
Understanding the impact social media has had on the business world is particularly important for the younger generation, those teenagers and twenty-somethings who are most likely to post something that may come back to haunt them in years to come. As college students, we must realize that our future can be made or broken by something we consider trivial. For all those concerned with their professional reputation, responsible use of all social media is imperative. In the opinions
Today, many businesses are experiencing the effects of social media. Government, businesses, and communities interact through social media and use it to access their investors and potential customers. According to Donovan (2016), “Most types of businesses today make use of different tactics and techniques to make a significant exposure of their website to its target customers.” The goal is to use social media to maximize their potential in order to be one of the strongest participants in the business world.
This is not the only reason which could lead companies to decide against social media and, in this particular case, against Facebook as a promotional medium. In addition, figures have shown that Facebook is in danger of reaching maturity (Marketline, 2013, p. 9). The initial hype has given way to contemporary scrutiny regarding the effect such far-reaching often irrepressible information flow might have on individuals but also on a company’s image. Hence, corporations that are using Facebook as a promotional tool but are not aware of its potential drawbacks, run the risk of losing their market position or even their credibility. Bieger (2015, p. 75) calls such a noteworthy threat, which is also a weakness for an organization, an ‘Achilles Heel’ that every enterprise needs to be aware of and eventually needs to
Social media is presently one of the best opportunities that is available for a brand to connect with the prospective consumers. Social media can also be treated as a medium for the socialization. For the businesses, the social media is a marketing opportunity for transcending the connecting between the consumers and the companies. The influence of the social media is infiltrating various aspects of our lives(Arca, 2012). Social media is constantly rising and the impacts of the social networking is penetrating in almost all businesses Social media are often used for spreading the knowledge about the changing opinions of the people. Important marketing tactics are applied to these social networks for better outcomes. Businesses with a well-established and ethical social media platform have more chances to become successful in the competition of the social networks. This research report comprises of the detailed explanation for the advantages and the disadvantages associated with the social networks. A rigorous analysis for the subject has been done in the report.