William Grants Glenfiddich's Life Cycle Stages

The paper shall have three sections, where the first section will focus on describing the company, the products

5. ?Ongoing innovation? Constantly offering purchasers with new product, for instance, diet coke (1982), Coca-Cola Vanilla (2002).

In this written assignment, I will be accepting the role of a marketing manager that will select a product (good or service) that’s sold in the United States and has sales opportunities in a foreign market. The product I have chosen is Oreo’s, are the world’s favorite cookie. Throughout this assignment, I will apply my critical thinking skills and the knowledge I have attained throughout this course to the product that I have chosen.

Based on the small Scottish island of Islay, John Jonston is credited as the founder of the first legal distillery on the site. With an abundance of peat on the island, Lagavulin’s water originates from the Solum Lochs and filters through this rich peat towards the distillery. Due to the high quality of this water it has been subject to numerous legal battles with neighbouring distilleries to secure exclusive use.

The Irish whiskey industry in particular has suffered tremendously in the 20th century. in 1779, Ireland had 1,200 distilleries that accounted for nearly 60% of the world market. However, into the 80s, there were only two remaining distilleries. At its lowest point, Irish whiskey sales accounted for only 2% of scotch whiskey sales, and seemed that it would inevitably be obsolete. However, there was a

My assignment will cover the up and coming marketing strategies that will be used and aimed towards the new younger oriented consumer markets. These marketing techniques that are being used in China and India are formatted to the styles in which the United States have been using to offer the younger generation of consumer for the past sixty years. “Consumer economy refers to the concept that evaluates an assortment of adjusts in recent consumption stages as well as the alteration taken place in capital, demography and society over a period of time”, White, S., 2012. This allows us to see the whole picture of variables and the social activities that are present in the consumer economy.

Consumers should know their consuming behaviour before purchasing a product. The purpose of this portfolio is to review and evaluate my own consuming behaviour distributed over three categories. Firstly, I will review on my philosophical assumptions and to discuss about my beliefs on the importance of advertising and marketing. Secondly, I will identify a consumer behaviour that I have done recently and to analysis what type of decision maker I am. Finally, I will examine how do I express my complaints to the organisation and my dissatisfaction. These three categories are formed by different worksheets. This portfolio is designed to help and understand how to take advantages from my consumer behaviour when purchasing

Nestle Product includes features that contains combinations of health and hygiene and remembering the requirements in different taste. Nestle is to be tailored to individual needs by consumers and promotion will be used to attract all the consumers.

Likewise the stage maturity product life cycle shows that company implemented customer based marketing strategy to develop a wholesome connection between seller and customer via the campaignforrealbeauty.com website. In the decline of the Unilever product life cycle the company is still in the ongoing process of providing high quality product. (Cycle 6-5 pg 90)

Question 3. Suggest guidelines for optimizing new product introductions for Colgate Palmolive worldwide. Provide appropriate justifications……………..……………………………….11

* the consumption frequencies, the categories of product consumed and the main reasons to use these products

Because this is a world of technology, consumers are now shifting their focus from the traditional way of living to the advanced way of living. Consumers are now using technology to where ever they want. They are using online sources for searching information. The advancement of new technologies allows them to use more new-way to search information and through the technological communication, channels allow them to provide their information as well. With the help of technology, consumers have become able to think strategically before making any decision. Before making any decision of purchasing, consumer fully investigates their favorite product, which they are intended to buy. Not only this they also label their products and if they do

Positioning is the choice of target market and differential advantages.The object is to create and maintain a distinctive place in the market for a company and its products.(Jobber and Fahy,2002:116) According to the phychographic segmentation, the customers who buy Innocent smoothies are well-to do, time poor, health conscious.They do not have enough time to eat various fruit or to prepare healthy meals. They can be young workers, middle aged people, family that live in cities and are very busy with them works but are concerned with their health and they want to consume the right amount of fruit and vegetable per day, and they want to live a healthy life (StudyMode, 2014). Innocent smoothies are a unique type of brand. Every smoothie they produce is made from ‘fruit and only fruit’. No additives, no preservatives, just fruit. They are the best choice for customers who want to keep healthy, because all their ingredients are fresh and direct from trusted sources (HubPages, 2014). For example, smoothies and orange juices are 100% whole crushed fruits and pure, which contain vitamins, fibre and nutrients. A veg pot provides 3 portions of vegetables which do not contain a any preservatives, added sugar, additives (innocent - little tasty drinks, 2014a). What’s more, Innocent increase resource efficiency and creating better working environments in cities where it sources fruit. They use 100 percent recycled bottles and 25 percent recycled paper for its

The first life cycle theory appeared in Zingales (1995). It suggested that take-over targets are easier for potential buyers to spot when they are public. Furthermore it is easier for potential buyers to pressure the targets for concessions on price than it is to pressure external investors. Thus in theory an IPO facilitates the acquisition of their company at a higher price than an outright sale. However, although the potential price may be higher with an IPO, IPOs are also often costly to perform with their fees, listing requirements and underpricing. Secondly as Black and Gilson (1998) argue, the IPO is often not an exit strategy for entrepreneurs; but for venture capitalists. This is supported by lock up periods that exist for the entrepreneurs and that typically when the firm sells equity in the IPO it belongs to non-executive officers (Brennan and Franks 1997).

Due to the advanced technology and creative mind of the marketers, the marketers need to face different challenges and issues in the twenty-first century. Now I want to have a brief introduction of different issues including Globalization, Consumerism, Price War, Green Marketing, Tailor-Made Products and Copied Product. After I will further elaborate the Green Marketing issue which illustrate the example of The Body Shop.