Wonderful Pistachios In The Mindful Nut

Decent Essays

To increase profit, Wonderful Pistachios makes advertisements and publishes them in magazines to increase exposure and sales. In a particular advertisement titled “The Mindful Nut,” Wonderful Pistachios creates a scene in which a woman is meditating in a black background. The purpose is to promote their product by appealing to women who are outer-directed emulators who have a desire to fit in with trends in society as well as inner-directed I-am-me who strive for mindfulness and a healthy lifestyle.
Outer-directed people who are emulators of others typically choose to focus on the figure in the center of the advertisement. In the center of the advertisement, a middle-aged, white, and fit woman is seated with legs crossed and toes touching her

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