Woolworths Analysis : Strategic Marketing Management

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WOOLWORTHS ANALYSIS STRATEGIC MARKETING MANAGEMENT REPRESENTED TO SIR. AJAY KUMAR BY ALI ZAFAR MUGHAL (11201449) BIVEK THAKALI RABNAWAZ (11400273) Table Of Contents Mission statement…………………………………………………………………………………………………………………………………………………………………………………… 3 Introduction & Background……………………………………………………………………………………………………………………………………………………………………… 4 SWOT Analysis………………………………………………………………………………………………………………………………………………………………………………………… 6 Market Segmentation Analysis………………………………………………………………………………………………………………………………………………………………… • Geographical • Economic • Demographic • Psychographic • Behavioral 8 Target Market Segmentation…………………………………………………………………………………………………………………………………………………………………… 10 4 P’s…………………………………………………………………………………………………………………………………………………………………………………………………………. 10 Analyze Market cost and return of Woolworths ……………………………………………………………………………………………………………………………………… Ethical Standards……………………………………………………………………………………………………………………………………………………………………………………… Recommendations…………………………………………………………………………………………………………………………………………………………………………………... References……………………………………………………………………………………………………………………………………………………………………………………………….. 16 18 20 23 WOOLWORTHS MISSION STATEMENT “Woolworths Limited is an Australian retail company made up of a number of businesses all providing our customers with quality, range, value and everyday low prices. We 're built on a passion for retail, attention to detail, working hard, ensuring the safety of our customers and our people, and having fun. Our

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