Word of Mouth

The use of social media marketing has become a standard way in which organizations advertise their products or services. Social media marketing allows consumers to have immediate access to other consumers reviews or to post a review about a product or service. There is engagement between the company and the consumer (Evans, Dave 2010). Social Media emerged in the late 1980’s when websites such as Prodigy, Compuserve and America Online. Prodigy was first of it’s kind and was known as a ”consumer online service”. Half of the page is devoted to advertising. Facebook, Twitter, Myspace, Hi5, Bebo and Orkut are all social media platforms that are utilized as platforms today.

One of the key roles of social media from a marketing perspective is the development of a client based platform. It is becoming an increasingly important part of any business’s marketing. Businesses can utilize existing online platforms to build networks of current and potential clients. By being active online allows businesses to connect with their customers in innovative ways to become a trusted source of information and convey the passion they have for their industry.

Your site needs to perpetuate itself. The more supporters you have, the faster word spreads about your site. Social media marketing is an excellent way to get people to come into your site to take a look at what you have to offer. You will grow when there are a group of loyal visitors ready to always act upon what you have to offer.

In today's society, social media rules the world and is one of the easiest marketing strategies for younger customers. As stated in The Shallows, when people are interrupted from social media communication they feel out of the loop. "We want to be interrupted, because each interruption brings us a valuable piece of information. To turn off these alerts is to risk feeling out of touch, or even socially isolated," (Carr). I will utilize the societies weakness to my advantage. By using marketing strategies like offering free items from a company if they follow a link through a social media application like Instagram or Facebook. Customers will feel socially isolated if all of their friends received a free item because they were on social media. This marketing strategy would be one of the least expensive types and reaches one of the largest networks of people. Using my skills in statistics I can analyze which social media application gets the most feedback and tell a company which application to put more money into advertising. This not only makes the customers maintain their feeling of being in the loop but increases the company's sales and potentially lowering their advertisement

Dell employees used social media tools to develop relationship with IT specialists and technology buyers. By offering advice on products and services that could be useful to these companies to solve the problems, Dell developed some social media tools that were directed at B2B customers. Its technology support forum allowed Dell B2B customers to speak with one another and with Dell to find solutions to common problems. Customers who visited this forum were likely to return to dell.com later to buy products or services, or would respond positively to salespeople. Also, the techpageone.com provided the customers problem updated solving content. Customers come to this content turn into sales leads. This is why “ social media-based sales leads were two to five times more likely to close sales than traditional leads”.

Social media is not new. Facebook has been around since 2004, YouTube since 2005, and Twitter in 2006. What is new is how social media sites like Facebook, YouTube and Twitter are affecting the way businesses market their products and services. Never before in our history have consumers been able to communicate so effortlessly with each other and with the businesses they frequent. Never before have businesses been able to interact and react to customer feedback so quickly and efficiently. However, just because businesses have the ability to use social media for their marketing and advertising efforts, does not necessarily mean they should. This paper intends to

The marketing industry is an elaborate network that links companies to their consumers, primarily through written communication. The main objective of marketing is to identify trends and patterns in consumer behavior, and utilize the data to influence consumers to purchase more goods. From a macroenviroment standpoint, the general conditions of a market are heavily dependent on global environmental factors. The most significant factor that influences the markets today is technological advancements. Since the release of Facebook, Linked-in, Twitter, and Myspace in the early 2000s, the number of people using social media has increased to over sixty-five percent. The ever-growing dependency on social media platforms, has given marketers the tremendous opportunity to further market potential consumers. Social media marketing is a specific form of marketing that focuses on producing ad content that social media users will post on their own networks. This particular marketing technique is effective because ads and content are created, based on what personal information users post on social media. Firms and organizations that advertise their brands on social media are more likely to increase their customer base and annual revenue. By doing so, companies are able to increase exposure of their brand and widen previous hidden, customer bases. As a marketer, the fine line between right and wrong is often blurred. The amount and

In today’s business world, social media is being discussed on a daily basis. This phenomenon has taken over the marketing and advertising industries and has changed the way they handle their efforts to attract customers. There is a big misunderstanding that social media are only popular networking sites such as Facebook and Twitter, but as defined by the Merriam-Webster dictionary, social media are “forms of electronic communication (as Web sites for social networking and micro blogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos).” The rise of these online communities has given companies an opportunity to engage in conversations with their customers. This in

Social media marketing is the act of promoting a product or company through social media platforms, in hopes to increase brand popularity. These social media platforms can include, but are not limited to, Facebook, Instagram, and Snapchat, which are all used a great deal every day by society. One of the main benefits of social media marketing is the word of mouth advertising, which results from the ads companies place on social media platforms. To explain, word of mouth advertising is a free form of advertising, in which an advertisement is viewed by an individual and talked about to others, which further advertises the company, or product, to someone who did not view this ad. Today, companies are more likely to reach out to the millenials with their ads through these social media platforms, due to their addictions to these sites. In an article found on Mintel, it is stated, “Millennials are more likely than the general population to use social media as a way to connect with brands.” (Marketing to Millennials, 2017). Using my personal opinion, I agree with this quote taken from this article, due to being a millennial myself. I believe that companies are gaining more business by advertising to us through our social media platforms, due to the amount of time we spend on them each day. If I see an ad pop up on one of my social media sites, I instantly become interested and click on the ad more than half of the time, which has led to me purchasing a product from that

In the annual survey (Jacques Bughin), 40percent of companies are using blogs and and social networking for the promotion of their brands. Companies adopted the online media found that percentage of externally networked companies is performing higher than internal network ones. (appendix 4). It tells that, use of social technologies like facebook, twitter and instagram outreach the boundaries of the customers , it is not static (Mckinsey Survey).

One marketing strategy that is necessary and essential for all businesses is called, word of mouth marketing. Word of mouth marketing normally happens when a customer shares information or reference about a company or product to another person. This marketing strategy begins internally and from there, it spreads. In addition, word of mouth has a powerful and extensive manner of dispersing. In this present world, life is flourishing with new adventures and challenges that have generated a desire to act, be different, and have success. This has led young men and women to go search for that treasure that is hidden to them and become part of the successful generation that has been revolutionizing gradually. As a result, most of the people have come to notice the immense success that there is behind a career that becomes part of the entrepreneurial era. Therefore, the innovative minds have gone into action, have begun to startup businesses, and develop inventions that lead them to where they aspire to be. However, some of them do not realize that obstacles come and that they will need marketing strategies to drive their business. Therefore, it is extremely important to be aware of how the word of mouth strategy is presently affecting the business. If those reviews and comments are not positive, the impact that the business will see financially is critical.

The changes of human behavior in receiving information in the twenty-first century causes businesses to use viral marketing. At present, consumers are more convenient to access to the information because of the development of technology. To require the information is only search in the internet by using computers, laptops or even mobile phones as most mobile phones can access to online networks. Since the abundance of access to the information and numerous social networks that influence consumers make a decision to buy a new products or services by asking individuals network in the online communities or entering keyword into the Google search bar instead of watching advertisement. In an article by Leboff (2012a), customer will make a decision based on consumer word of mouth by referral or online search. This means, if there are abundance of positive word of mouth in the internet and prospective customers can reach that information, there is a potential to convince prospective customers to buy products or services. Therefore, businesses should provide customers with appropriate space to comment, post some article, podcasts and video in website or other social networks which

With the management of customer relationships in Internet networks, businesses can increase inputs by assessing what customers want from products and services, discovering new customers and retaining old customers (Bush and Rocco,

In an environment where there is a significat growth in the usage of the Social media, like facebook, twitter, what's app and so on. All these sources of social media involve the presence of the Word of mouth. Word of mouth plays an important role in marketing for a brand whether it is a good or a service.Word of mouth offers a way to obtain a significant competitive advantatge to a brand.

Marketing is a crucial activity for the survival and success of a business. Businesses today have more marketing opportunities than ever (Bresciani & Eppler, 2010). In small businesses, marketing relies heavily on word of mouth recommendations for customer acquisition.Today’s economy, distinguished by relationships, technology, and networks, favors some of the characteristics of SMEs (Walsh & Lipinski, 2009).